FOUNDATIONAL TRAINING

DIETITIAN BUSINESS

STARTUP TOOLKIT

© 2015 RD Entrepreneurs Academy

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IN THIS TRAINING MODULE

Determining the Best Business (for you!)

Developing Your Ideal Client Profile

Understanding Product & Service Development

Naming Business, Products/Services & Domain

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Foundational Training

Worksheet

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DETERMINING THE BEST BUSINESS

(FOR YOU!) © 2015 RD Entrepreneurs Academy

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THIS EXERCISE IS FOR YOU…

You are just in the beginning stages of planning your business

You know you want to start a business, but you aren’t really “sold” on any of your ideas yet

You have so many ideas you don’t know which one to choose

You have an idea, but you don’t want to invest too much time, money or energy into it if it might not work

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YOUR BEST BUSINESS

What first made you want to be an entrepreneur?

What stage of business are you at?

Are you involved in any career/business related groups/activities?

Are you involved in any non-career/business related groups/activities?

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What do you enjoy most about school/career/work?

What do you enjoy least about school/career/work?

What skills do you have that could be translated into a business?

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What do people thank you for?

What do you feel is your strongest asset(s)—personal, career or business?

Are there any areas that you would like to experience personal growth (speaking, writing, coaching)?

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My ultimate goal(s) for starting my business are?

What is the ultimate dream for your business?

What do you want your life to look like?

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LET’S DO SOME BUSINESS BRAINSTORMING!

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BUSINESS IDEAS

List 10-15 potential business ideas.

Done? Now, take a 2nd look at your list.

You should have a list of 3-5 ideas

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WITH YOUR NEW LIST OF 3-5 POTENTIAL BUSINESS IDEAS

WRITE DOWN THE PERSONAL, BUSINESS & FINANCIAL

REASONS TO START EACH BUSINESS?

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ONCE YOU HAVE REVIEWED THE PERSONAL, BUSINESS &

FINANCIAL REASONS TO START EACH BUSINESS, IF THERE ARE ANY THAT DON’T FIT, YOU CAN

CROSS THEM OFF AS WELL.

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FINISHING UP

What are the potential bright spots of starting this business?

What are the potential drawbacks of starting this business?

What skills do I need to start this business? (Skills you have & any you would need to learn).

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IDEAL CLIENT

PROFILE© 2015 RD Entrepreneurs Academy

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HUGE MISCONCEPTION:

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MY BUSINESS NEEDS TO APPEAL TO EVERYONE

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IDEAL CLIENT BASE

You can have a very specific niche

Streamlines product and service development

Maximizes effectiveness of marketing

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TARGET MARKET

Breaking down your client base into demographics

Age, Income, Gender, Socioeconomic Status

Example: Working mom’s, 25-45 & 50G+

This will get you started, but it’s not specific enough

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IDEAL CLIENT PROFILE

Develop a profile that represents your ideal customer

Give them a name, gender, marital status, income, occupation

List common traits your ideal clients share

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THINK LIKE YOUR IDEAL CLIENT

What are their biggest questions/hurdles/fears?

How will you help your ideal client? Answer their questions Plan to clear the hurdles Assuage their fears

What is your ideal clients dream solution?

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WHY CLIENTS WILL BUY FROM YOU?

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Individualized approach

Ease & convenience of info

Time & money savings

Peace of mind!

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PRODUCT & SERVICE

DEVELOPMENT© 2015 RD Entrepreneurs Academy

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PRODUCT/SERVICE DEVELOPMENT

I will offer ___ product?

I will offer ___ service?

I will offer ___ other?

How will you deliver your product/service/other?

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NAMING: BUSINESS, PRODUCT/SERVICE & DOMAIN

© 2015 RD Entrepreneurs Academy

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BUSINESS/PRODUCT/SERVICE

Name doesn’t need to explain your business

It’s not the name…it’s how effectively you market

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BUSINESS/PRODUCT/SERVICE NAME

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TAG LINE OR DESCRIPTION

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DOMAIN NAME

Get one now (whether you need it or not)

Domain name = real name (if still available)

Multiple domains that link to main site

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NAMING

Business Name?

Product/Service/Other Name(s)?

Website Domain Name?

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WRAP UP

© 2015 RD Entrepreneurs Academy

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WRAP UP

Start a business you TRULY think you will enjoy!

UNDERSTANDING your ideal client is imperative to a successful business

Your ability to EFFECTIVELY market your business trumps all

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NEXT UPBusiness Startup Essentials

© 2015 RD Entrepreneurs Academy

Legal Business Structures

Business Accounting 101

Protecting your Business Part One: Assets & Time

Protecting Your Business Part Two: Content Development

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