diez & romeo_radio licenses brochure
TRANSCRIPT
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COMPLETE SUPPORT AND ADVICE FOR THE
DEVELOPMENT OF RADIO BROADCASTING
PROPOSAL OF ASSISTANCE
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Introduction
After the passing of Real Decreto 964/2006, 1 September, approving the National echnical !lan for
Ra"io #roa"casting in fre$%enc& mo"%lation, the autonomous regions are in the process of
granting commercial FM radio broadcasting licences. The Generalitat Valenciana plans to make
an invitation to tender imminently in the next week.
D!" # $%M!%has 'i"e e(perience in ra"io broa"casting 'hich has given it a leading position in
&painan", than)s to this, it has 'on for its clients more than 12* D licences an" +* ra"io
licences of the 6 proects carrie" o%t in the #alearic -slan"s .the onl& region 'hich has
iss%e" the ne' ra"io licences
D!" # $%M!% offers its general knowledge of the radio market with which to advise its clients
and provide support in the drawing up of all bids it is decided to present' and' after having
obtained the corresponding licence' D!" # $%M!% will offer full management services for the
start up of the new licensed operator.
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INDEX
1.T!" Di"# $ Ro%"o Grou&
'.T!" Micro(&"ci)*i#)tion
+.Our Succ"(("(
,.Our Ad-ic" )nd A((i(t)nc"
.Di//"r"nti)* Ad-)nt)0"( o/ D $ R
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THE DIE $ ROMEO GROUP
1.THE DIE $ ROMEO GROUP
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THE DIE $ ROMEO GROUPSTRUCTURE
DIE $ ROMEOpossesses an extensive and
confirmed experience in the area of
Telecommunications and Media Law, from where
it has contributed to a new approach for the
audio-visual market , based on differential values,
business innovation and freedom of enterprise.
Especially to radio stations and television..
D &!udiovisuaisis a subsidiary that operates
entirely in the media "alician sector, #ivin# le#al
and technical advice to producers and operators
of radio stations and local televisions.
D &R D"()rro**o( T"cno*20ico(, is a company
of En#ineerin# telecommunication, which offers to
his clients a wide ran#e of services related to the
telecommunications, the computer science, the
electronics and the contents multimedia.
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Member of$%nternational &ar !ssociation
THE DIE $ ROMEO GROUPSUPPORT
Member of$'ni(n de abo#ados Europeos
)ur association with %&! and '!E$ we have the support of the best professionals worldwide
)ffices in enMadrid, *antia#o de +ompostela.
+ollaborations withinternacional firms
Un)tt)in)3*" r"(u*t( /or ot!"r( /ir%(
More than4 *ic"n("( o/de adio stations and DTT in years
456'7 atio of success
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'.THE MICROSPECIALIATION
THE MICROSPECIALIATION
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THE MICROSPECIALIATIONVERTICAL ADVISE
MICROSPECIALIATION%mportant assets that our clients value with satisfaction.
8u)*it9E:&"ri"nc"P"); P"r/or%)nc"Succ"(("(
MORE THAN 1 7 OF SUCCESS THAT
OUR COMPETITORS
e avoids the
frustration that a not
microspeciali/in#
professional
transmits
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+.OUR SUCCESSES
OUR SUCCESSES
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OUR SUCCESSESLic"n("( o3t)in"d o/ R)dio $ DTT in S&)in
RATIO
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OUR ADVICE AND ASSISTANCE
,.OUR ADVICE AND ASSISTANCE
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Introduction
Str)t"09
C!)**"n0"( For?)rd
Hi(tor9
1
The client will have support and advice in all and each one of the phases of the licensing process' from completion of
the administrative and commercial documentation' drawing up of bids' follow(up on the procedure' up to the
obtaining of the licence. )rior to everything else 'steps will taken to adapt the bidder to the regulations and analyse
possible ob*ectives for gaining a licence.
n addition to this' in those areas in which the client wins a licence' D+e, # $omeo will provide full management
services for the start up of the FM radio broadcasting pro*ect.
GRANTINGO
FLICENC
ES
Sco&" o/ t!" )((i(t)nc"P!)("( o/ t!" &ro&o()*
Str)t"0ic )n)*9(i(
P!)(" 1
Co%&*"t" dr)?in0 u&o/ r)dio 3ro)dc)(tin0
&ro@"ct
0hase %%
Su&&ort in t!" &r"&)r)tion o/
)d%ini(tr)ti-" )nd
co%%"rci)* docu%"nt)tion
0hase %%%
&upport in the
formatting of the
documentation to be
presented by the
client to the regionalgovernment
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PHASE I Str)t"0ic )n)*9(i(IPHASE I Str)t"0ic )n)*9(i(I
dentification of client-s priority freuencies .anal&sis of
mar)et, competitors, p%blic, etc
n priority tendering procedures' laying down of a strategy
for providing elements of value to the regionalgovernment and identification of reuirements for
administrative' technical and economic information to be
provided by bidders.
dentification of client-s priority freuencies .anal&sis of
mar)et, competitors, p%blic, etc
n priority tendering procedures' laying down of a strategy
for providing elements of value to the regionalgovernment and identification of reuirements for
administrative' technical and economic information to be
provided by bidders.
M""tin
0(
INFORMATION RE8UIREMENTSBIDDER INFORMATION NECESSAR FOR PREPARING THE
OFFER
Bidd"rin/or%)tion
/0TVT!&
Str)t"0ic An)*9(i(
0hase %
!udiencefirm
123
!erialsplan
123
Multiplexmana#ement
13!ssistant
123
!ssistant123
Marketin#Dept
123
Technicalteam1243
0roductionDept
1230ro#rammin#
153+ontinuity
andtraffic 163
Mana#er 123
"eneralchannel
+ity T7
!ssistant123
+o-ordinator123
7idathemechannel
!ssistant123
+o-ordinator123
0arc theme
channel
!ssistant123
+o-ordinatoror
123
&lack theme
channel
EDCDi#ital&roadcastin#for +atalonia
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PHASE II Str)t"0ic )n)*9(i( IIPHASE II Str)t"0ic )n)*9(i( II
14A.T.Kearney35/.... /TZ
E3G will need approximately XX full time equivalentemployees to ensure CP4: manage corporate customers
Salesmanagement
CP4 Manage corporatecustomers as!s
Channelmanagement
Definitions ofstrategyandoerations andstandards
!lanningand "ontrolling oftargetsand #$dget
%eso$r"e allo"ation
Sales s$ort
C$stomera"$isition&management
Capacity
C$stomera"$isitionandmanagement
a"$isitionand management
Sales s$ort
'a"(offi"e s$ort)mailing* "onta"t s$ort+
Cororate "$stomer,otline )-.!only+
Contra"t* masterdataadministration
!ro/iding information
Salesreorting* "$stomersatisfa"tions$r/eys
otal
Ali"ations$ort
De/elomentofte"hnologi"al"on"ets forne0 rod$"ts
.nternalali"ations$ort
1rgani2ationalsi2ing
CLIENTS STRATEG AND
OBECTIVES
AUDIOVISUAL PROECT
14A.T. Kearney 35/ .... /TZ
E3G will need approximately XX full time equivalent
employees to ensure CP4: manage corporate customers
Sales
management
CP4 Manage corporatecustomers as!s
Channelmanagement
D efinitions ofstrategyand oerations and standards
!lannin gand "ontrollingo ftargets and #$dget
%eso$r"e allo"ation
Sales s$ort
C$stomer
a"$isition&
management
Capacity
C$stomer a"$isition andmanagement
a"$ isition and management
Sales s$ort
'a"( offi"e s$ort)mailing* "onta"ts$ort+
Co rorate "$stomer ,otline)-! only+
Co ntra"t* masterdata administration
!r oidinginformation
Sales reor ting* "$stomer satisfa"tion s$reys
otal
Ali"ations$ort
D eelomentofte"hnologi"al "on"ets for ne0 rod$"ts
nternalali"ations$ort
rgani2ationalsi2ing
VALENCIA RADIO
MARET
14A.T.Kearney35/.... /TZ
E3G will need approximately XX full t ime equivalent
employees to ensure CP4: manage corporate customers
Salesmanagement
CP4 Manage corporatecustomers as!s
Channelmanagement
Definitions ofstrategyand oerationsand standards
!lanningand "ontrolling oftargetsand #$dget
%eso$r"e allo"ation
Sales s$ort
C$stomera"$isition&management
Capacity
C$stomera"$isitionand management
a"$isition andmanagement
Sales s$ort
'a"(offi"e s$ort)mailing* "onta"ts$ort+
Cororate "$stomer,otline)-.!only+
Contra"t* masterdata administration
!ro/iding information
Sales reorting* "$stomersatisfa"tions$r/eys
otal
Ali"ations$ort
De/elomentofte"hnologi"al"on"ets forne0 rod$"ts
.nternalali"ations$ort
1rgani2ational si2ing
GOVERNMENT STRATEG
AND OBECTIVES
BUSINESSOBFECTIVES
COMMERC
IALSTRATEGD
CURRNT
MARET
COMPETITORS
STRE
NGTH
ENTHEAUDIOVIS
UAL
INDU
STR
PLUR
ALIT
REGULATE
An)*9(i(
T9&"( o/ &ro0r)%%in0
N"t?or; t"c!nic)* -i)3i*it9
Cu(to%"r S"r-ic" (tr)t"09
Econo%ic )nd /in)nci)* -i)3i*it9
Str"(( on *oc)* c!)r)ct"ri(tic(
STRATEGIC FOCUS FOR THE PREPARATION OF
OFFERS
OBECTIVE
MAXIMUM POINTS FOR THE OFFER
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PHASE II Su&&ort in t!" dr)?in0 u&PHASE II Su&&ort in t!" dr)?in0 u&
o/ r)dio 3ro)dc)(tin0 &ro@"ct( Io/ r)dio 3ro)dc)(tin0 &ro@"ct( I
)reparation of the technical' economic and
programming offer1
Technical proposal.
Economic proposal$ Description of the bidder,
business plan and commercial strate#y 0ro#rammin# proposal$ "rid, or#anisation, content
production.
)reparation of the technical' economic and
programming offer1
Technical proposal.
Economic proposal$ Description of the bidder,
business plan and commercial strate#y 0ro#rammin# proposal$ "rid, or#anisation, content
production.
/0TVT!&
Co%&*"t" dr)?in0 u& o/ t!"
r)dio 3ro)dc)(tin0 &ro@"ct
0hase %%
TECHNICAL PROPOSAL
PHASE EAR89 ): 8E;
+E8TE* %8!&%T!8T*
+)7EED
+)7E!"E
0E+E8T!"E
2 < < 2 .2
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Co%&*"t" dr)?in0 u& o/
t!" r)dio 3ro)dc)(tin0&ro@"ct
P!)(" II
ECONOMIC PROPOSAL
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Co%&*"t" dr)?in0 u&
o/ t!" r)dio 3ro)dc)(tin0
&ro@"ct
0hase %%
PROGRAMS PROPOSAL
PHASE II Su&&ort in t!" dr)?in0 u& o/ r)dioPHASE II Su&&ort in t!" dr)?in0 u& o/ r)dio
3ro)dc)(tin0 &ro@"ct( III3ro)dc)(tin0 &ro@"ct( III
I**u(
tr)ti-
"
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Su&&ort int!" &r"&)r)tion o/
)d%ini(tr)ti-" )nd co%%"rci)*docu%"nt)tion
0hase %%%
PHASE III Su&&ort in t!" &r"&)r)tion o/ )d%ini(tr)ti-"PHASE III Su&&ort in t!" &r"&)r)tion o/ )d%ini(tr)ti-"
)nd co%%"rci)* docu%"nt)tion)nd co%%"rci)* docu%"nt)tion
/0TVT!&
iLLUSTRATIVE
&upport in deciding on administrative
documentation to be included
nclusion in the offer of the documentation provided
by the client
)ossible collateral security in addition to the final
collateral contained in the bid specifications
Formatting and presentation of the offer to the
regional government
&upport in deciding on administrative
documentation to be included
nclusion in the offer of the documentation provided
by the client
)ossible collateral security in addition to the final
collateral contained in the bid specifications
Formatting and presentation of the offer to the
regional government
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DIFFERENTIAL ADVANTAGES
.DIFFERENTIAL ADVANTAGES OF
D $R
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Cont"nt o/ FM r)dio &ro@"ct(
&roadcastin# network
&: eBuipment
; and *; receiver eBuipment
%nformation systems
TE+8%+!L +)8TECT
Demo#raphic analysis
+ultural analysis
*upply estimate analysis
Demand estimate analysis
*)+%)L)"%+!L +)8TECT
European +ommunity law
8ational law
e#ional law
Local re#ulations
LEGAL CONTEXT
%nvestments
)peratin# costs
evenue
:inancin#
E+)8)M%+ +)8TECT
DIFFERENTIAL ADVANTAGESPr"&)r)tion o/ r)dio &ro@"ct(Pr"&)r)tion o/ r)dio &ro@"ct(
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D!" # $%M!% was created in 2334 with independent capital. ts founder members and professionals have wide
tried and tested experience in the area of telecommunications and information technology 5T6' which provide the
focus and differential values necessary in the market.
)rofile of the professionals
D"# $ Ro%"o i( %)d" u& o/ %or" t!)n =5 !i0!*9 >u)*i/i"d
&ro/"((ion)*( ?it! ?id" )nd tri"d )nd t"(t"d ;no?*"d0" 3ot!
o/ t!" t"*"co%%unic)tion( )nd IT ("ctor( )nd o/ t!"ir
o&"r)tor(6 ("r-ic"(6 t"c!no*o09 &*)t/or%(6 )&&*ic)tion( )nd
3u(in"(("(.
De/ omeo carries out an active, constant and effectiveselection and mana#ement of human resources which is reflected
in a hi#h de#ree of loyalty of its consultants.
LEGAL ADVISERS17
TELECOMUNICATIONS
ENGINEERS
'57
LAERS J MBA
7
ECONOMISTS J MBA157Value chain of the telecom sector.
Di"# $ Ro%"o /or%( &)rt o/ t!"
-)*u" c!)in o/ t!"t"*"co%%unic)tion( %)r;"t6
)d-i(in0 )** o/ it( o&"r)tor( on
t!" )do&tion )nd )d)&t)tion o/
t"c!no*o09 &*)t/or%( )nd
t"*"co%%unic)tion( ("r-ic"( tot!"ir 3u(in"(("(.
Reg%lators
Madrid
*antia#o de
+ompostela
Service provi"ers,
telecom operators
an" service
integrators
-nfrastr%ct%re
s%ppliers
/inal
3%stom
ers
3ontent an" a pplication s%ppliers
DIFFERENTIAL ADVANTAGESPro/i*" o/ t!" /ir%Pro/i*" o/ t!" /ir%
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www.die/romeo.com
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