difference between flyers, brochures, posters & leaflets
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Difference Between Flyers, Brochures, Posters & Leaflets
Today’s era is marked by the period of a highly competitive industry, where marketing in an indispensibletool to promote your brand. Brands, with each passing day, are innovating new techniques to promote theirbrand and increase their brand awareness amongst consumers. Brands use a combination of traditional andnew age marketing techniques to help their presence felt amongst its customers or target audiences aspopularly known.
Flyers, brochures, posters,leaflets are popular outdoortechniques which are still usedby many companies. If you arealso planning to implementthe use of the above in sometime, you got to know thebasic difference and thefunctions of the same.
A flyer is commonly known as handbill. Itis generally an A4 size paper and is mostlyused for small- scale marketing oftencovering a small region. Flyers are stillconsidered to be a cost effective way toreach to a large customer base. Sinceflyers hold the audience’s attention for atrivial span of time, it has to be designedin an eye catching manner. There areseveral Flyer designing companies in Delhiitself! You can get your customized flyerwith the help of any of such agency.
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Flyers
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A leaflet is considered to have abetter design as compared to aflyer. The standard size of aleaflet is that of an A6 sheet. Interms of cost too, it is a bitmore expensive. They aremostly printed in colors. Theycan be circulated by eitherhanding them over to theconcerned audience, orinserting it in the localnewspaper. Not only this,leaflets are often placedtactically at placed wherepeople are bound to take a lookfor example at tables inrestaurants, etc.
Leaflets
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Brochures are also known as pamphlets; they are more expensive in comparison to flyers andare generally made for a specific company with particular information in it. A brochure isgenerally a standard size of single paper in multiple folds each denoted to a specific type ofinformation. Brochures are expected to be retained by the receivers as opposed to flyers. Theyalso need to be appealing in its look and this work is done effortlessly by many Brochure andLogo Designing Company in the country.
Brochures
They are bigger in size and the size mayvary. They are generally put up at placeswhere there is maximum visibilityexpected. A poster should have a catchyline and attractive visuals to grab theattention of the TG. The text should beless so that the person reading it has hisinterest intact while going through theposter.
Posters
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