Different decisions you can make with your

surveys results

All companies base their success or failure on decision making and decisions will always be best if they are supported by information

All business - no matter the industry or the activity - base their success or failure on decision making. Day to day managers have to make decisions at all levels, following established strategies.

Unconsciously we make a lot of decisions, but the most important decisions are consciously and carefully made. Thus, we analyze different scenarios before deciding the road to follow, and we look for reliable information that supports decisions and reduces the risk.

One mechanism that can help you to get information for decision-making is surveys. These are simple and reliable. Also if you select the right tool, you can make it attractive, intuitive and easy to use. You can use the information that you collect through surveys in different areas of the company. This information is going to have a positive or negative effect, and it depends on how you use the information.

Sometimes people have information, but they don't know what to do with it. So, here we explain for you the main kind of decisions that you can make supported by surveys.

When talking about the product, you can apply a survey for two reasons: to know what consumers expect about the product before its launch and to know the opinion of your customers about your product after purchase (feedback of the product).

PRODUCT DECISIONS

In both cases, surveys can help you to make corrective and preventive decisions, such as:

Fix faults or defects in the product.

Know the features most attractive to customers and change the product.

Know the new needs of customers and adapt the product.

Add attributes to the product.

Improve the presentation of the product.

Introduce complementary products.

If you are a services company, the decisions are similar: you should focus in the services that you sell.

It is important create a survey with adequate questions for getting the appropriate information. Once you have the information, you must have the flexibility to adapt your product to gain greater acceptance.

Today, customer service is considered one of the most important areas in any company. That is because your customer support representatives have direct contact with users. This area is the link between your company and its customers, and you need to create engagement and trust and facilitate communication. So surveys should give you information to make decisions focused on improving your service.

SERVICE DECISIONS

Here, you have some decisions you can make:

Optimize the service to make it faster.

Invest in customer service training to provide better interactions.

Implement a customer support system according to company needs.

Open different communication channels with your customers.

Analyze your customers’ feedback and fix faults in the service.

In all cases, we recommend you communicate to your employees every strategy you take. It is important that you and your employees are aware of the role they play in this area and both are ready to face any necessary change.

In satisfaction surveys, you should include open ended questions to get customers’ suggestions. This is a good way to know the external opinion and find possible solutions.

This is the kind of decision that you should give more attention to. Why? Because the main activity in all companies is sales and the health of your business depends on that. Sales decisions must focus on strengthening your sales force and increasing it. Surveys can provide you with first-hand information about how your sales are now so you can make preventive and corrective decisions that help you improve the way you sell.

SALES DECISIONS

Change or expand your sales channels by considering the channels with the most impact.

Create rewards programs for your customers.

Analyze the market to determine if it’s necessary to adapt the price of your product (for companies that are just starting out).

Analyze the most effective forms of payment and implement them.

Hire the best people and invest in training for the sales area.

Implement the most effective communication system for the sales process.

We give you some different examples:

Consider that sales decisions are different for each business. So you should make decisions using information obtained by your company using customized surveys. This is the best way to adapt the decisions to your needs.

ADVERTISING DECISIONS

It is known that the main aim of advertising is to send the right message to customers to encourage them purchase your product or service. Companies that do a good job in advertising can see results in their sales.

Good advertising allows companies to gain advantage over their competitors, positions your brand, increases sales, and helps to retain customers. For this reason, you should create a specific study to get information related to advertising.

Day to day, the way to advertise is changing. People move between different channels, so companies need to be informed to make good decisions.

Surveys can help you determine if you are giving out the correct message to your customers, and if you’re not, you should make changes in your strategy.

Change or expand your advertising channels.

Change or adapt your positioning message.

Modify or adapt your logo.

Analyze the behavior of your target audience and adapt your advertising campaign.

Create specific campaigns for different seasons or events.

Some decisions you could consider are the following:

When we talk about processes, we refer to any internal process in the different areas of the company. A company can function optimally when it has effective processes.

Analyze all the information about processes before you make a decision. You can get information from different sources, however we consider that surveys can provide you objective information from an external point of view.

DECISIONS ABOUT PROCESSES

Create new areas or departments to optimize a processes.

Fix faults in the process.

Cut unnecessary steps or stages in the process that make it slow.

Reengineer processes to make them more efficient and effective.

Implement new systems or tools to make the work easier and faster.

Here you can find some examples:

If you have effective processes, you can save costs and time. Also the efficiency and effectiveness are going to have an impact on your customer service. For this reason, it is important to identify all the opportunity areas and find the best way to optimize the internal and external process.

You can see how surveys can help you analyze the environment before making a decision. You can apply a survey for getting information of any area in your company. The information collected will help you make good decisions.

For best results, ensure you have the adequate tool for creating the best surveys. You should find a tool with an attractive design for users that’s easy to use and has in-depth analytics for results.

Survmetrics offers all this and more. We invite you to sign on now to realize great benefits.

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