different media for communicating science to different groups

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DIFFERENT MEDIA FOR DIFFERENT MEDIA FOR COMMUNICATING COMMUNICATING SCIENCE TO DIFFERENT SCIENCE TO DIFFERENT GROUPS GROUPS Derek Fish Derek Fish Unizul Science Centre Unizul Science Centre South Africa South Africa

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Page 1: Different Media for communicating Science to different groups

DIFFERENT MEDIA FOR DIFFERENT MEDIA FOR COMMUNICATING COMMUNICATING

SCIENCE TO DIFFERENT SCIENCE TO DIFFERENT GROUPSGROUPS

Derek FishDerek FishUnizul Science CentreUnizul Science Centre

South AfricaSouth Africa

Page 2: Different Media for communicating Science to different groups

AFRICAN AFRICAN ISSUESISSUES

GLOBAL WARMINGGLOBAL WARMINGGENETICALLY MOD. FOODSGENETICALLY MOD. FOODSTECHNOLOGY ADDICTIONSTECHNOLOGY ADDICTIONS

ENERGY CRISISENERGY CRISIS CLONINGCLONING

MAD COWMAD COW

DAY TO DAY

SURVIVAL

Page 3: Different Media for communicating Science to different groups

South Africa has South Africa has RACERACE problems problems

•ROADSROADS•AIDSAIDS•CRIMECRIME•EDUCATIONEDUCATION

RACE

Page 4: Different Media for communicating Science to different groups

AIDSAIDS: The Problem: The Problem

Page 5: Different Media for communicating Science to different groups
Page 6: Different Media for communicating Science to different groups

AIDSAIDS: Attitudes: Attitudes

Page 7: Different Media for communicating Science to different groups

AIDSAIDS: Attitudes: Attitudes

Page 8: Different Media for communicating Science to different groups

AIDSAIDS: Response: Aids Exhibits: Response: Aids Exhibits

Page 9: Different Media for communicating Science to different groups

AIDSAIDS: Response: Aids Maze: Response: Aids Maze

Page 10: Different Media for communicating Science to different groups

CRIMECRIME: The Problem: The Problem

Page 11: Different Media for communicating Science to different groups

CRIMECRIME: Attitudes: Attitudes

Page 12: Different Media for communicating Science to different groups

CRIMECRIME: Attitudes: Attitudes

Page 13: Different Media for communicating Science to different groups

CRIMECRIME: Response: Careers: Response: Careers

Page 14: Different Media for communicating Science to different groups

CRIMECRIME: Response: Prison Visit: Response: Prison Visit

Page 15: Different Media for communicating Science to different groups

EDUCATIONEDUCATION: The Problem: The Problem

Page 16: Different Media for communicating Science to different groups

0

50

100

150

200

250

300

350

400

450

Learners 35 32 70 84 203 96 265 233 419

A B C D E F G GG H

HG PASS30%

SG PASS25%

FAIL45%

MATRIC (FINAL YEAR) SCIENCE RESULTS (HG) EMPANGENI REGION

EDUCATION: The ProblemEDUCATION: The Problem

Page 17: Different Media for communicating Science to different groups

Hendrik Verwoerd: S.A. Prime MinisterHendrik Verwoerd: S.A. Prime Minister"When I have control over Native education I will reform it so that the Natives will be taught from childhood to realise that equality with Europeans is not for them ... What is the use of teaching the Bantu mathematics when he cannot use it in practice?"

Page 18: Different Media for communicating Science to different groups

Rondebosch Boys’ High SchoolRondebosch Boys’ High School

Page 19: Different Media for communicating Science to different groups

Most South African SchoolsMost South African Schools

Page 20: Different Media for communicating Science to different groups
Page 21: Different Media for communicating Science to different groups

TIMSS 1995326

411

574

607

0 100 200 300 400 500 600 700

SOUTH AFRICA

COLOMBIA

KOREA

SINGAPORE

Page 22: Different Media for communicating Science to different groups

TIMSS 1999243

323

568

569

0 100 200 300 400 500 600 700

SOUTH AFRICA

MOROCCO

SINGAPORE

TAIPEI

Page 23: Different Media for communicating Science to different groups

TIMSS 1995 - 1999

Page 24: Different Media for communicating Science to different groups

TIMSS 2003

Page 25: Different Media for communicating Science to different groups

244

255

365

571

578

0 100 200 300 400 500 600 700

SOUTH AFRICA

GHANA

BOTSWANA

TAIPEI

SINGAPORE

Page 26: Different Media for communicating Science to different groups

RanRankk

CountryCountry GDP (PPP) GDP (PPP) $M$M

——         WorldWorld 64,903,31464,903,314——         European UnionEuropean Union 14,712,36914,712,36911         United StatesUnited States 13,843,82513,843,82522         ChinaChina 6,991,0366,991,03611

33         JapanJapan 4,289,8094,289,80944         IndiaIndia 2,988,8672,988,86755         GermanyGermany 2,809,6932,809,69366         United KingdomUnited Kingdom 2,137,4212,137,42177         RussiaRussia 2,087,8152,087,81588         FranceFrance 2,046,8992,046,89999         BrazilBrazil 1,845,6421,845,6421010         ItalyItaly 1,786,4291,786,4291111         SpainSpain 1,351,6081,351,6081212         MexicoMexico 1,346,0091,346,0091313         CanadaCanada 1,265,8381,265,8381414         South KoreaSouth Korea 1,200,8791,200,8791515         TurkeyTurkey 887,964887,964

RanRankk

CountryCountry GDP GDP (PPP) $M(PPP) $M

1616         IndonesiaIndonesia 837,791837,7911717         AustraliaAustralia 760,812760,8121818         IranIran 752,967752,9671919         Rep China Rep China

(Taiwan)(Taiwan)695,388695,388

2020         NetherlandsNetherlands 639,512639,5122121         PolandPoland 620,868620,8682222         Saudi ArabiaSaudi Arabia 564,561564,5612323         ArgentinaArgentina 523,739523,7392424         ThailandThailand 519,362519,3622525         South AfricaSouth Africa 467,089467,0892626         PakistanPakistan 459,958459,9582727         EgyptEgypt 403,961403,9619494         GhanaGhana 31,33131,331104104         BotswanaBotswana 25,67625,676

GROSS DOMESTIC PRODUCTGROSS DOMESTIC PRODUCT

Page 27: Different Media for communicating Science to different groups

TIMSS 1999 - 2003

Page 28: Different Media for communicating Science to different groups

TIMSS 1999 - 2003

Page 29: Different Media for communicating Science to different groups

?

Page 30: Different Media for communicating Science to different groups
Page 31: Different Media for communicating Science to different groups

PIRLS 2006

REA

DIN

G SK

ILLS

Page 32: Different Media for communicating Science to different groups

302

323

564

565

0 100 200 300 400 500 600 700

SOUTH AFRICA

MOROCCO

HONG KONG

RUSSIAN F

Page 33: Different Media for communicating Science to different groups
Page 34: Different Media for communicating Science to different groups

“I am a product of Bantu education and when I look back, it really seems

much better than what education appears to be today.”

Wendy Luhabe: Chancellor: University of Johannesburg

“I agree with her!”Mamphela Ramphele: Vice Chancellor: UCT

Page 35: Different Media for communicating Science to different groups

EDUCATIONEDUCATION: Government Response: Government Response

Page 36: Different Media for communicating Science to different groups

“We went for a Rolls Royce model to deal with that

[Apartheid education] – but the Malawians are driving a Volkswagen and they are

driving past us.”Mamphela Ramphele: Vice Chancellor: UCT

Page 37: Different Media for communicating Science to different groups

“[We have adopted] a curriculum of education totally unsuited for our

environment. Why? Because we didn’t have the self-

confidence to acknowledge where we are.”

Mamphela Ramphele: Vice Chancellor: UCT

Page 38: Different Media for communicating Science to different groups

71

63

53

3

0

10

20

30

40

50

60

70

80

JAPAN CANADA BRITAIN SOUTHAFRICA

SCIEN

TISTS AN

D

TECH

NO

LOG

ISTS PER

1000 PEOPLE

Page 39: Different Media for communicating Science to different groups

If you think education is expensive, try ignorance!

Losses caused by ESKOM: R 50 billion!

Page 40: Different Media for communicating Science to different groups

More than half of the South African population is in the grip of extreme hunger and poverty and in places entire rural communities go without food for days, according to a report tabled by the President and founder of African Monitor, Archbishop Njongonkulu Ndungane. The report comes on the 10th anniversary of the National Poverty Hearings in Cape Town today.

Poverty in South Africa has deepened over the past 10 years, with more than half of the population grappling chronic food shortages. Hardest hit are rural communities in the Free State, Northern Cape, the Eastern Cape, KwaZulu-Natal and Limpopo bearing the biggest brunt. October 22, 2008, 18:00

Page 41: Different Media for communicating Science to different groups

““Tabula Rasa”Tabula Rasa”

Page 42: Different Media for communicating Science to different groups

Carl Friedrich Carl Friedrich GaussGauss

(1785 - age 8)(1785 - age 8)

1 + 2 + 3 + 4 + ………...97 + 98 + 99 + 100

100 +99 + 98 + 97+ ……….+ 4 + 3 + 2 + 1

101+101+101+101+ ……...+101+101+101 +101

100 x 101 = 10100 = twice the sum

The sum= 100 / 2 x 101 = 5050

= ½ (Number of terms) [First + Last]

= ½ n [ a + l ]

Punishment : Add the numbers from 1 to 100 !

Page 43: Different Media for communicating Science to different groups

10 km

Page 44: Different Media for communicating Science to different groups

LED = Light Emitting Diode: LED = Light Emitting Diode: 15%15% FET = Field Effect Transistor: FET = Field Effect Transistor: 2%2% LASER = Light Amplification by LASER = Light Amplification by

Stimulated Emission of Radiation: Stimulated Emission of Radiation: 0%0%

Difference between fission and Difference between fission and fusion reactions:fusion reactions: 42% 42%

Teacher knowledge: Teacher knowledge: Terms in new curriculumTerms in new curriculum

Page 45: Different Media for communicating Science to different groups

De Broglie Wavelength: De Broglie Wavelength: 36 %36 % Red Shift: Red Shift: 12 %12 % Logic Gate: Logic Gate: 17 %17 % Doppler Effect:Doppler Effect: 19 % 19 % Electron Microscope:Electron Microscope: 43 % 43 % Photon:Photon: 67 % 67 %

Teacher understanding: Teacher understanding: Terms in new curriculum (2)Terms in new curriculum (2)

Page 46: Different Media for communicating Science to different groups
Page 47: Different Media for communicating Science to different groups

EDUCATIONEDUCATION: Response: Response

Page 48: Different Media for communicating Science to different groups

CONCEPTUAL (cognitive)

VISUAL (perceptive)

MOTIVATION(affective)

FACTORS AFFECTING LEARNING

METHODS:•Observation•“Stories”•Drawing•Questionnaire•Test

INTERACTIVITY

INDIVIDUAL PAIRS SMALL GROUPS LARGE GROUPS . . EXHIBITS WORKSHOPS

SHOWS TALKS

MODE OF EXPERIENCE

GROUP VISITING

URBAN TOWNSHIP RURAL

Page 49: Different Media for communicating Science to different groups

Wealthy, urban, mainly whiteWealthy, urban, mainly white ConfidentConfident CockyCocky NaughtyNaughty QuestioningQuestioning High expectationsHigh expectations Broad general knowledgeBroad general knowledge English speakingEnglish speaking Technologically literateTechnologically literate Excited by interactivesExcited by interactives Favour individual learningFavour individual learning Most have computers at homeMost have computers at home

Page 50: Different Media for communicating Science to different groups

Poor, rural, mainly blackPoor, rural, mainly black Lacking confidenceLacking confidence ReservedReserved Well behavedWell behaved AcceptingAccepting Low expectationsLow expectations Poor general knowledgePoor general knowledge isiZulu speakingisiZulu speaking No access to technologyNo access to technology (Initially) Afraid of interactives(Initially) Afraid of interactives Favour group learningFavour group learning None have used a computer before . . . Ever!None have used a computer before . . . Ever!

Page 51: Different Media for communicating Science to different groups

In between: Township Schools

Page 52: Different Media for communicating Science to different groups

Wealthy, urban, mainly whiteWealthy, urban, mainly white

ConfidentConfidentCockyCocky

NaughtyNaughtyQuestioningQuestioning

High expectationsHigh expectationsBroad general Broad general

knowledgeknowledgeEnglish speakingEnglish speaking

Technologically literateTechnologically literateExcited by interactivesExcited by interactives

Favour individual Favour individual learninglearning

Have computers at Have computers at homehome

Lacking confidenceLacking confidenceReservedReservedWell behavedWell behavedAcceptingAcceptingLow expectationsLow expectationsPoor general knowledgePoor general knowledgeisiZulu speakingisiZulu speakingNo access to technologyNo access to technology(Initially) Afraid of (Initially) Afraid of

interactivesinteractivesFavour group learningFavour group learningNever used a computerNever used a computer

Poor, rural, mainly blackPoor, rural, mainly black

Page 53: Different Media for communicating Science to different groups

URBANURBAN

ConfidentConfidentCockyCocky

NaughtyNaughtyQuestioningQuestioning

High expectationsHigh expectationsBroad general Broad general

knowledgeknowledgeEnglish speakingEnglish speaking

Technologically literateTechnologically literateExcited by interactivesExcited by interactives

Favour individual Favour individual learninglearning

Have computers at Have computers at homehome

Lacking confidenceLacking confidenceReservedReservedWell behavedWell behavedAcceptingAcceptingLow expectationsLow expectationsPoor general knowledgePoor general knowledgeisiZulu speakingisiZulu speakingNo access to technologyNo access to technology(Initially) Afraid of (Initially) Afraid of

interactivesinteractivesFavour group learningFavour group learningNever used a computerNever used a computer

RURALRURAL

Page 54: Different Media for communicating Science to different groups

CONCEPTUAL (cognitive)

VISUAL (perceptive)

MOTIVATION(affective)

FACTORS AFFECTING LEARNING

METHODS:

•Observation

•“Stories”

•Drawing

•Questionnaire

•Test

INTERACTIVITY

INDIVIDUAL PAIRS SMALL GROUPS LARGE GROUPS . . EXHIBITS WORKSHOPS

SHOWS TALKS

MODE OF EXPERIENCE

GROUP VISITING

URBAN

TOWNSHIP

RURAL

Page 55: Different Media for communicating Science to different groups

CONCEPTUAL (cognitive)

VISUAL (perceptive)

MOTIVATION(affective)

FACTORS AFFECTING LEARNING

METHODS:

•Observation

•“Stories”

•Drawing

•Questionnaire

•Test

INTERACTIVITY

INDIVIDUAL PAIRS SMALL GROUPS LARGE GROUPS . . EXHIBITS WORKSHOPS

SHOWS TALKS

MODE OF EXPERIENCE

GROUP VISITING

URBAN

TOWNSHIP

RURAL

Page 56: Different Media for communicating Science to different groups