DIFFERENT MEDIUMS OF ADVERTISEMENTS

T.V INTERNETMAGAZINENEWSPAPERJOURNALS ETC

WHAT IS THE PURPOSE OF ADVERTISEMENTS ?

• To give publicity to goods.• To make people aware about new

deals and offers.• Promoting sales and services.• Property and vehicles sale• To let a portion• Matrimonial• Lost and found etc.

WHAT IS AN ADVERTISEMENT ?

It is a public notice or announcement ,especially one advertising goods or services in newspapers, magazines, on posters in broadcasts. It is a very potent tool for promoting sales or services.

TYPES OF NEWSPAPER ADVERTISEMENTS

There are two types :

Classified advertisements

Display advertisements

IMPORTANT POINTS TO KEEP IN MIND

• Classified advertisements are usually very brief, written in a peculiar style.

• They are called classified because they are grouped into categories or classes according to their subject matter.

• Use of essential words , phrases and abbreviations.• Advertiser’s address including phone number,

websites and e- mail etc.• Word limit : 50 words• Put in a box.

IMPORTANT POINTS TO KEEP IN MIND

HOUSE FOR SALE• TITLE – FOR SALE• LOCATION,NECESSARY PARTICULARS• LOCALITY,AVAILABLE FACILITIES• WATER & ELECTRICITY SUPPLY• GARAGE/PARKING/PORCH• EXPECTED PRICE etc.• CONTACT ADDRESS/PHONE NUMBER

HOUSE FOR SALE For immediate sale, newly built kothi in

210sq.Yards 2BRs,drawingroom, dining- cum-lobby.A-one kitchen and bath, spacious garage, near local bus stop at Ajmer Road, Jaipur, price 20 lakh. Contact Rajat Sharma 22431xxx ,Mobile 9826242357

CLASSIFIED ADVERTISEMENT - SITUATIONS VACANT

Situations Vacant i. Begin with ‘Wanted’ / ‘Required’ ii. Write the name of the organization iii. Indicate post, no. of vacancies iv. Include essential qualifications, experience v. Give preferences – age, sex of candidate, fresher/

experienced vi. State pay scale, perks, opportunities for growth vii. Mention mode of applying – online, courier,

personally viii. Inform about interview procedure ix. Contact address and phone number of employer

EXAMPLES OF SITUATION VACANT Question : You are Personal Assistant to G.M., ABC Metal Tools

Company, Mumbai. Your General Manager has asked you to draft a Classified advertisement for a local daily for the post of two engineers. Draft the advertisement in not more than 50 words.

SITUATION VACANT Required two well qualified Mechanical Engineers with a

minimum exp.2 yrs. salary negotiable. Send the C.V within 7days to the Personnel Manager, ABC Metal Tools Company, 7 Vashist Complex Sikanderpur, Malad East, Mumbai, along with necessary certificates and references Ph 26090003,26093330 ‐

CLASS WORK Question. Imagine yourself the

owner of Hotel SDC Pride , MI Road, Jaipur. You want to sell your hotel (by 3rd of January 2014) Prepare an advertisement for classified columns of a newspaper in not more than 50 words.

MARKING SCHEME

• Format- Suitable Heading/Classification -1 Mark• Content-2 Marks• Expression-Accuracy, Spellings

Suitable Style & Selection of words -- -2 Marks

HOME ASSIGNEMENT

You are PGT English of Kendriya Vidyalaya No.2 Bikaner. Your Principal has asked you to draft a Classified advertisement for a local daily for the post of two TGTs English. Draft the advertisement in not more than 50 words.