different+research+methods

8/16/2019 Different+research+methods

1/5

‘Primary research is the

process of gathering

information directly from

individuals.’ quote from

online source. So the

primary resource is you

being involved asking thequestions from people who

are involved in the topic and

on so. It is different to

secondary research because

you are not just getting the

work from online sources.

http://www.sedulogroup.c

om/resources/primary_res

earch.php

I also understand through

reading another online

source that the primary

research has to start from

scratch as there is no data

available for it. For the

researcher to gain

information and knowledge

they wil l go through

different methods likequestionnaires, collecting

data from responders,

Facebook poles and so on.

From this point the research

will gather all research they

have got and start to

analyse i t

http://wiki.answers.com/Q

/What_are_primary_and_s

econdary_research

• The first advantage from primary

research is the researcher can

focus on qualitative and

quantitative issues.

For example they can get a lot of

different facts and opinions from

people through poles or they canarrange discussion groups and get

qualitative sources. This means the

researcher has complete control of

what data they are getting.http://en.wikipedia.org/wiki/Primary_

research

• Another advantage of primaryresearch is the data you receive as

many secondary resources aregenially not up to date sources if

information and by doing primary

research it allows them to know

the trends of that specific time.

This makes the primary research

more accurate rather than

secondary research as they can

relate it to their own scenario.

• Looking at a online source I have

understood that anotheradvantage of primary research is

the researcher who has done the

research owns the data therefore

does not need to share it to other

companies this will help with their

competition because they would

not have the same data.

http://www.ianswer4u.com/2012/02/

primary-research-advantages-and.html

• A disadvantage from

primary research

could be that the

research will not

receive past data that

is trust worthy i.e

through graphs andtables.

• Anotherdisadvantage with

primary research

could be that you

don’t always find out

the information that

you want to know. I.eif you was to do a

survey through a

researcher trying to

find out why the

product did not work

they may not get the

answers they wont

because it is very

simple based answers.

• Most of thedisadvantages of

primary research are

simple things i.e the

cost of doing primary

research. It could also

take a long time to

collect on the data.Accurate data leads to

a long research

• A technique that could beused within primary

research is a survey, this

may be where a researcher

is trying to f ind out about an

old product and therefore

asks questions to random

people and they will answer

with simple 1 work answers

for example; did you like

the chocolate bar? What

made it look nice?

• Another technique that

could be used within

primary research is a focusgroup and this will allow the

research to get very

detailed answer and

explanations they will be

able to speak to people one

and one and find out more

about the product they are

researching.

• The last technique a

researcher could do within

primary research is they

could do a pole on a

network site l ike Facebook

as this website is used by a

wide range of people and

will allow the researcher to

get varied answer fromdifferent people i.e age,

gender, ethnicity, interests


2/5

The first source I have looked at

just lets me known that

secondary research is all data

and resources collected from the

internet, this is all I have learnt

from this source.http://answers.yahoo.com/ques

tion/index?qid=2009102611445

1AA10tZW

I understand now thatsecondary research is the most

widely use way of researches the

data and resources you want to

know about, as the internet is

kept unto date rather than

books. Secondary research

entitles you to collect data from

either the originator or

distributor

This process involves collecting

data from either the originator or

a distributor of primary research

(see Primary Research discussion

below). In other words, accessing

information already gathered.

In most cases this means finding

information from third-partysources such as marketing

research reports, company

websites, magazine articles, and

other sources. But in actuality

any information previously

gathered, whether from sources

external to the marketer or from

internal sources, such as

accessing material from previous

market research carried out bythe marketer’s organization, old

• An advantage of

secondary data is the

researcher can find

reliable sources that

have facts and stats

through the pervious

years, this shows that

the source is trust

worthy and reliable,

these different typesare also easy to

access.

• The cost of secondary

research is minimal

compared to primary

research as most of

the data sources are

online access whichare free the only

secondary resources

you could possibly

pay for are books.

• Secondary research is

mostly very important

for a researcher as it

allows them to clarifythere questions on

their. Secondary

research is commonly

done before primary

research as it allows

the classification of

the focus.

Underneath shows

where I have

obtained myinformation from.

htt : rosandconso seco

• A disadvantage could be

that not all online sources

are accurate i.e wiki

answers can sometimes be

people trying to answer a

question so is not 100%

correct so this could lead to

in-accurate answers.

• Another disadvantagewithin secondary research

is the use of using books to

find out all information.

Books are a good source as

they are accurate but the

disadvantage with using

books could be that the

information being received

can be old for example not

relevant to the time period

the researcher is looking at.

This could then hinder the

graphs and findings they

get as they would be invalid

to this time period. This

outlines the quality of the

research found.

• A main disadvantage of

secondary research is that

most of the information

obtained is either

incomplete or does not

relate to your needs I.d to

your product. This means

that the data received may

not meet the researchersneeds which can mean the

researcher has to find

• An example of a technique

that a researcher can

conduct under the research

method of secondary

research is they can look at

books, this will dependent

on what their product is

that they are investigating

in. Books are reliable

sources as they are allbased upon facts and are

not correct.

• Another example of

secondary research through

methods could be the use at

gathering information from

online sources that are

trustworthy for examplethese might be websites

that a related to the

product; they specialise in

that product or from

websites like Wikipedia

which can give precise

information.

•The last type of methodsthat could be used is data

analysis which is the use of

analysing of data that has

been collected by someone

else and published online.

They get specific data that

they can then use to create

their main question that

they want to get answered.

The link underneath showswhere I received this

information from.

http://answers.yahoo.com/question/index?qid=20091026114451AA10tZWhttp://answers.yahoo.com/question/index?qid=20091026114451AA10tZWhttp://answers.yahoo.com/question/index?qid=20091026114451AA10tZWhttp://answers.yahoo.com/question/index?qid=20091026114451AA10tZWhttp://answers.yahoo.com/question/index?qid=20091026114451AA10tZWhttp://answers.yahoo.com/question/index?qid=20091026114451AA10tZW


3/5

Qualitive data is where the

person who is finding out

stuff about the topic goes

and holds focus groups and

chat groups. This allows them

to find out information from

people who may personally

be involved with the topic.

Qualitative research is

primarily research throughfocus, interviews. This allows

the researcher to gain inside

information. This is what

most researchers start of

with when they have no data

and no structure, so they

start of by an open survey.

This is also meant by the

researched gained throughthese interviews and groups

they gain Qualitive answers

rather than a lot of data but

not very detailed.

• Qualitive research is a useful

type of research as it helps

researchers in their early

stages of researching, for

example i f the researcher is

unsure of what way they ant

their product to go. This type

of research allows them to

focus on one type of

question. It also makes theirresearch much more free as

they have the freedom to

decide what sources of

information will best help

their product.

• Another advantage of

Qualitive data is that the

research not only gains

specific information to theirproduct but they also gain

more detailed answers which

helps with a better form of

comprehensive written

descriptions or visual

evidence.

• Quantitive data provides very

effective and efficient figures

and overviews. This leads to

the amount of people thatyou can ask as there typically

tends to be more people you

can ask, therefore your

evolution will consists of very

detailed elements.

• The researcher that

does Qualitive data is

genially very involved

with the process

which could take a lot

of their time up. This

leading the time

period of this time

data can take up to

years. Linkunderneath shows

where I received this

information.

http://www.ehow.co.

uk/info_8091178_adv

antages-

disadvantages-

qualitative-

quantitative-research.html

• A disadvantage of

Qualitive data is that

through doing a talk

group it could lead to

more questions and

answered questions

which could lead to

feel ing like your back

the beginning whereyou started with the

research.

• The final disadvantage

of Quantitive data

could e that as a

researcher finding out

all the information

they could be verybias so all there

questions they start to

• A method of Qualitive

research is through

photographs I.e the context

of the images and the social

meaning. This will help the

researcher understand the

meaning and how it affects

individuals relating to their

product.

• Another type of Qualitive

data could be through focus

groups this way the

researcher gets to speak to

the target audience directly

and understand their views

and interest and most

importantly their views

towards the product. Thistype of research methods

allows quality within the

research as the researcher

can ask questions about

their points and views.

• Another type of research

method within Quantitive

research is the analysingthrough case studies and

one to one interviews

where they can get very

detailed answers to their

questions rather than just a

yes or no answer.

http://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.htmlhttp://www.ehow.co.uk/info_8091178_advantages-disadvantages-qualitative-quantitative-research.html


4/5

Quantitative data is

where the

researcher may

gather up

information through

a survey, pole or

Facebook pages.

This type of research

typically wont be

very detailed mainlyyes or no answers

but stirs the

researcher to a clear

path. Quantitive

data is mainly about

the amount of

data/resources you

get so they may not

be detailed like thequalitative data.

• An advantage of using

Quantitive data is mostly

when you sue this type of

data to end your research

and it brings the topic is a

conclusion, it helps to prove

or disapprove. It also

provides the benefit of

narrowing down the possible

directions in case furtherresearch is needed.

• Another advantage of

quantitative data is that it

does not allow the researcher

to be bias making all the

different sources as

unbiased as possible. It also

helps the researcher to get

real answers.

• The last advantage of

Quantitive data is that it

allows short precise answers

that are accurate. This type

of data allows a summary of

all data together and shows a

clear some of data on simple

answers but help the

researcher understand the

opinions of the public.

• A disadvantage of quantitative

is that the sources of

information you receive are

very minimal so are unrealistic

to place your finding on as the

findings would just be simple

based answers. This type of

research only makes the

researcher need to do more

research within the backgroundbecause it does not help a lot.

• Another disadvantage of

quantitative research is that it

mostly will come from one

ground of people for example

when giving outa survey this

will be handed out towards

people that live in the samearea therefore there would not

be a multiply amount of

answers based on age, gender,

interests, social living and so

on. This will then narrow the

findings and will make the

researcher not have a wide

range of views.

• Another type of disadvantage

within the quantitative

research us that because your

finding would genially come

from public views through the

use of surveys this could

become difficult to the

researcher if a wide range of

people do not want to do the

survey which is seen commonly

this could lead to not enoughinformation.

• The first most commonly

use of quantitative method

is the use of surveys

whether it is a public survey

or through an online

website that may be

towards a specifi c interests.

This type of method allows

simple yes or no answer on

the product or topic.

• Another method of

researching within

quantitative data is the use

of polls this is most

commonly seen on social

websites like Facebook

where it asks whoever uses

Facebook to answer the pollquestions and this gives a

lot of opinions on the

questions but with ideally

yes or no answers so the

answers are not in depth.


5/5

Type of

research and

sources

Definition and types of

data generated by this

technique

Advantages of method Disadvantages of method Examples of

techniques

DATA

GATHERING

AGENCY -

BARB

The d ata gathering agency is

ba sically a website ‘Barb’ that

an alyses the views and

au diences of different TV

Programmes. This data

ha ndling website is an

organ isation that is owned by

bi g b roadcasting channels forexa mple all the BBC channels

an d ITV channels. Barb is an

organ isation that is a n on

profi table data website.

-An a dvantage of the barb website interms of re search is the researcher can

lo ok into how many vie ws other

program mes are receiving this useful for

whe n the res earch is looking at the

compe tition. Barb also have a policy

whe re the higher the views are of thepa rticular programme, channel or a dvert

is the more money they receive.

-The barb website is also very us eful to

the di fferent programmes because it

al most promotes them in terms of the

rati ng and this method is also useful as

the re searcher could know who is at the

top wh ich will help when looking to

rel ease their advert, I.e what channel gets

the m os t views which one will most help

your ad vert placement.

• A ma jor disadvantage for the use of the barb data

web site for the u se of research in your product is that

you go on the website to hope that you get the correct

viewi ng figures for each channel and programming but

on th e w ebsite the viewing figures and ratings are not

al ways accurate. This leads to the researcher trust i n the

figures.

• Anothe r disadvantage is that not all channels have theacce ss to th e viewing figures and ratings of the channels

an d p rogrammes therefore cannot always look at these

so urces. F they did the cost to d o so is very high in price

there fore would not help with their budget and would

cost the m a lot of money.

• Als o the barb website can tend to lie about the viewing

fig ures of th e larger channels i.e BBC therefore the

res earcher may not be able to trust all fin dings on this

website.

-A method that is used

with in the data gathering

web site is through the box

whe re vi ewers of d ifferent

programm es put their

view s and this totals up to

to how ma ny views each

programme gets.

Ethnographi

c

Ethnographic is a type of

res earch that is based around

its culture therefore the

res earch can become apart of

the exploring of different

cultures. This type of research

is based on case s tudies of

di fferent people through

thei r backgrounds i .e where

they l ive a nd where they are

origi nated from. It also basedarou nd the analysis of a

pers ons history, so this type

of res earch is very much

more pe rson to people.

-A pos itive of this type of research is that

be cause it is very independent the

res earcher would genuinely meet up with

in dividuals therefore the information

be ing re ceived would be more ef ficient. It

woul d also be very personal information

tha t other re searchers would not have.

-Thi s type o f research is also very eff ective

for the re s earcher as it is ve ry much so

ha nds on for them which helps them

und erstand the target audience of theirprodu ct more it could also help them be

un-bias.

-A di sadvantage of this type of research is the ti me in which

you pu t a ll your case s tudies together. This type of research

tak es along period of time as you would need to speak to

pe ople in dividually and if you want enough data you would

ne ed to travel to different places.

-Anothe r disadvantage is the privacy ofcom regulation as

s ome people may not want to answer the researchers

que stions therefore they have to make s ure they do not

in vade in peo ples privacy this can lead to less people actually

an s wering their q uestions.

-A ma jor aspect that the researcher needs to be careful of isthei r own safety as they do n ot know what could happen if

they travel to distances to speak to random people in their

hom es. They as researchers are putting themselves into

danger.

-The fi rst example of a

method is the

obs ervational method

whe re the researcher

obs erves the things in

whi ch their ‘client’ is

an swering, this is where

they can b uild up a case

study.

-A ma in technique method

tha t is used withinethn ographic is interviews

as they are one on one

in terviews which allow

more in formation directly

to the re searcher.

Anothe r type o f method

us ed is the research

meth od through mapping

i.e lo oking for people from

di fferent area’s and

di fferent b ackgrounds.

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