Full suite of unique capabilities

Multi-channel creative servicesCreative ideationPlatform developmentCopywritingArt directionDigital design & productionBroadcast

Strategic consultingABI™ brand strategiesProgram strategiesInvestment justificationImplementation road maps

Advanced analyticsCustomer segmentationROI analyticsPredictive modelingMarketing mix modeling

Hispanic marketingConsumer promotionsDirect, digital & experiential marketing Shopper marketing

Digital engagement Web sites, microsites & custom landing pagesApplicationsEmail & mobile campaignsSocial & word-of-mouth programsOnline communities

Catalog Campaign creationConcept-to-mailbox campaignsWeb-to-print technologyIn-house letter shop

Consumer promotions EventsLoyalty & continuity programsPartnerships & sponsorshipsShopper marketingMobile toursGuerilla marketing & sampling events

DATADemographics 120 million HH200 million individuals30+ different sources

FinancialsHH incomeCredit card capacityFinancial stress indicatorsHome valueNet worth

Lifestyles Self-reported lifestyles & interests from 40 million consumers

Market activityOnline and offline purchaseInformation with detailed RFM data for 60 millions+ households

MARKETING

TECHNOLOGYCampaign servicesDatabase management DesignDevelopmentManagementHosting

Loyalty management Technology platforms & programsStrategy services

Digital & interactive Technology development & integrationEmail service providerWeb design & hostingReal-time decision support Mobile

Identity managementCDI/PDIData hygieneNCOA, PCOA

Services

Put your customer at the center of every experience wherever and whenever engagement takes place

DIGITALEXPERIENCE

About EpsilonEpsilon is a global leader in creating connections between people and brands. An all-encompassing global marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct Marketing Network, #1 U.S. Digital Agency Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @EpsilonMktg or call 1 800 309 0505. www.epsilon.com

DIGITALEXPERIENCE

• Personalized experiences: Our unrivaled customer insight and analytics are the key to creating a powerful, individualized experience.

• Innovative digital technology: Working with leading technology providers like Adobe, IBM, and Sitecore, we build scalable marketing engines that evolve with your business.

• Comprehensive digital strategy: We develop and execute strategic roadmaps that bring together technology, data, analytics, and creative design to solve business challenges.

“Epsilon’s development priorities focus on having the most complete understanding of the consumer at any marketable moment.”

Forrester Wave: CI Services Providers, Q4 2015

Deliver the ultimate customer experience

Let’s face it: Customers today are frustrated with how they interact with most brands. They are keenly aware of the data they are sharing, whether it is directly via profile information or implicitly through purchase history and online behavior. In return they expect their interests and preferences to be recognized and reflected in a meaningful and relevant digital experience – whenever and wherever they engage. The question is how do you deliver on those expectations?

Epsilon has the answer. We offer tightly integrated digital solutions comprised of industry-leading technologies and driven by deep customer insights only Epsilon can offer. And our comprehensive marketing services ensure that we can support even the most complex customer experience needs.

We deliver it all with a proven model guaranteed to produce measurable results.

Most solutions can only solve for part of the customer experience puzzle. Epsilon Digital Experience provides the expertise, technology, and services you need to transform customer experience into a sustainable competitive advantage. We can help you understand what your customer needs today, and predict what they will want tomorrow. We can improve the way you target, reach, and connect with customers. And we can help you create consistently intelligent customer interactions across all touch points and throughout the customer lifecycle in order to achieve lasting relationships.

• Intelligent creative: Our award-winning UX design capabilities are informed by Epsilon’s proprietary insights to determine what content will move your customers to action.

• Professional expertise: Epsilon employs seasoned experts in virtually every industry and our practice leaders will help you stay on top of the latest consumer trends.

The Epsilon difference

We work with the best of best-of-breed The benefits of a completely integrated marketing solution

With Epsilon, you have the benefit of choosing a proven, vendor-agnostic partner that can deliver a completely integrated marketing platform – one that delivers relevant content and highly personalized interactions across all of your marketing channels, regardless of language and device.

We can help you evaluate the most innovative digital marketing technology to decide which products are right for you. Not an easy task in today’s highly fragmented and overhyped technology marketplace. Whether you want to get more out of existing investments, or replace them entirely to ensure your business can compete, we’re here to help from planning to deployment.

Epsilon can help you overcome the three most common challenges related to creating an optimal customer experience for your customers.

• Business efficiency: How can I improve the efficiency of the business while providing a better and more effective digital experience for customers?

• Brand consistency: How can I create a consistent omnichannel experience that recognizes and anticipates the needs of the customer?

• Competitive differentiation: How can I transform the customer experience in a way that differentiates my brand?

Overcome the challenges related to digital transformation

We uncover your

organization’s goals and challenges

through interviews and

research

We define the solution that meets

your business goals using the latest

technology and

consumer insights

We assemble the technology

to deliver a thrilling customer

experience

We deploy the technology,

data and creative design to deliver the

results as promised

We use detailed analytics

to continually refine the solution

for optimal performance

We create modern,

emotional experiences

that are attuned to your

customers’ expectations

Digital transformation methodology

Find out how Epsilon’s Digital Experience professionals can create the best possible experience for your customers – and the best results for you.

Visit www.epsilon.com or call 1.800.309.0505 to learn more.

Marketers no longer dictate the means of engagement. Your customers decide how, when, and where they will interact with your brand. The challenge now is to create always-on experiences that are personally relevant to each customer and inspire him or her to bond with your brand.

Our Digital Experience team knows the right questions to ask to help you determine the optimal digital experience. But we don’t just help you define it. We have the expertise to design and deliver the solution

Start with questions, end with results

that’s right for your business now, and flexible enough to evolve for what’s next.

Yes, we have the proprietary data assets, seasoned professionals, and technology to create the optimal digital experience for your customers. But what really matter to you are the results. That’s where our proven methodology shines. We can quantify the value of creating a more personalized customer experience and longer lasting relationships in a way your CFO will understand and appreciate.

Let us help you deliver the best brand experience for your customers.

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