DIGITAL KRIYA

Organic Social Campaigns Paid Media Advertising Social Media Optimization Social Media Monitoring & Reporting

Social media is no longer just a trendy marketing tactic—it’s a crucial one. Today’s consumers turn to social media to find brands they can trust, looking for user testimonials, examples of exceptional cus-tomer service and more. To meet these evolving demands, your company must maintain an engaging social media presence that offers customers the brand experience they expect.

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Our Social Media Solutions:

OBJECTIVES: Lead Generation Campaign

Brand Promotion

Website Traffic

Sales & Conversions

Content Promotion

Video Advertising

Native Advertising

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1. Account Managementa) Facebook Pageb) Instagram Accountc) Twitter Accountd) YouTube Channele) LinkedIn Company Profile

2. Social Reputation Managementa) Facebook page Interactionb) Instagram Account Interactionc) Social Hashtag Interactiond) Social Tag Interaction

1 ORGANIC SOCIAL CAMPAIGNS

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1. Facebook Paid Ads2. Instagram Ads3. Twitter Ads 4. LinkedIn Ads5. YouTube Ads

2 PAID ADVERTISING CAMPAIGNS

PAID ADS We Offer

PRICING OPTIONS

1. CPC – Cost Per Click2. CPM – Cost Per Mille3. CPV – Cost Per View4. CPE – Cost Per Engagement5. CPA – Cost Per Action6. CPL – Cost Per Lead7. CPI – Cost Per Install

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FACEBOOK PAID ADS

Name

ADSADS

ADS

Facebook micro-targeting allow you to reach your exact target audience based on demographics, location, interests, and even behaviours.

OBJECTIVES

Awareness

Brand Awareness

Reach

Traffic

App Installs

Engagements

Video Views

Lead Generation

Messages

Website Visit

Facebook App

Mobile App

ConversationConsideration

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FACEBOOK AD CAMPAIGNS WE OFFER

A) IMAGE ADSB) VIDEO ADSC) SLIDE SHOW ADSD) CAROUSEL ADSE) COLLECTION ADSF) INSTANT EXPERIENCE

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LocationReach people in the cities, communities and countries where you want to do busi-ness.

DemographicsSelect an audience based on age, gender, education, rela-tionship status, job title andmore.

InterestsChoose the interests and hobbies of the people you want your ad to reach – fromorganic food to action films.

BehaviourSelect people based on their prior purchase behaviours, device usage and otheractivities.

ConnectionsReach people who are con-nected to your Facebook Page or event, or exclude them to find new audiences.

Targeting Options

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INSTAGRAM ADS

Why Instagram?

25 million+ 2 million+

60% 200 million+

80% increase 1/3

business profiles worldwide.

People come to Instagram to be inspired and discover things they care about, which includes content from brands and businesses.

advertisers worldwide use Instagram to share their sto-ries and drive business results.

of people say they discover new products on Instagram.

Instagrammers visit at least one business profile daily.

in time spent watching video on Instagram.

of the most viewed stories are from businesses.

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Story adsConnect with over 500 million accounts using stories daily. Businesses worldwide share stories to drive audience attention.

Photo adsTell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.

Video adsGet the same visually immersive quality as photo ads, with the added power of sight, sound and motion. Now, you can share videos that are up to 60 seconds long in landscape or square format.

Collection adsYou can use collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story through video, images or both.

Within the appInstagram Insights help you learn more about your followers and the people interacting with your business on Insta-gram. You can also see which posts and stories your audience sees and engages with the most.

Targeting Options

Carousel adsAdd another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.

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LINKEDIN ADSBy advertising on LinkedIn, you are getting your message in front of the right person when they are most engaged, The professional network of more than 610 million members is strong by leveraging accurate first-party data at scale.

LinkedIn Ads we offera) Sponsored Content b) Sponsored InMailc) Text Ads

OBJECTIVES:a) Brand Awarenessb) Website Visitsc) Engagements d) Video Viewse) Lead Generation f) Website Conversion g) Job Applicants

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TARGETING OPTIONS a) Job Experience: Job Functions, Job Seniorities, Job Titles, Member Skills, Year of Experience

b) Company: Company Connections, Company Followers, Company Industry, Company Name & Company Size c) Education: Degree, Field of Study & Member Schools

d) Interest: Members Interest & Members Group e) Demographics: Age & Gender

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TWITTER ADS Share your message with the people you want to reach most by targeting their specific interests, demographics, or activity on Twitter.What are Twitter Ads. You may see different kinds of ads on Twitter, such as: Promoted Tweets, Promoted Accounts, and Promoted Trends. We may show these ads to you when you are logged in or logged out of Twitter.

Twitter Ads we offer1. Promoted Tweets

2. Promoted Accounts

3. Promoted Trends

4. Twitter Website Card

5. Twitter Promoted Video

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Awareness

Promote your Tweets and maximize your reach.

Tweet engagements

Promote your Tweets and get more Retweets,

likes, and replies.

Followers

Promote your account and grow your Twitter

following.

Website clicks

Promote your website and get more traffic.

App installs

Promote your mobile app and get more downloads.

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YOUTUBE ADS With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.

Promotions we offer a) Skippable in-stream ads

b) Non-skippable in-stream ads

c) Discovery ads

d) Bumper ads

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Build awareness and ad recallCapture the attention of new potential customers and keep your brand top of mind with existing ones.

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Grow consideration and interestInfluence potential customers in the opinion-shaping moments when they’re most receptive to your message.

Drive actionReach potential customers in deci-sion-making moments, and make it easier for them to take meaningful actions that you can measure.

Attract BBrand CConnect DDirectIntegrate your brand authentically and meaningfully.

Connect with the viewer through emotion and storytelling.

Clearly state what you want the viewer to do.

Draw attention from the start.

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a) Search Engine Optimzation

b) YouTube Channel Optimization

c) Social Profile Optimization

d) Keyword Focused Social Content

e) External Inbound links

f) Tending Hashtags & Topics

3 SOCIAL MEDIA OPTIMIZATION

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Report Sources Google Analytics Social DataFacebook Analytics Report Twitter Analytics Instagram Analytics LinkedIn Analytics

HootsuiteGoogle AnalyticsTweetDeckSocialmention

4 SOCIAL MEDIA MONITORING & REPORTING

Social Monitoring Tools

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DEEPAM ,#45/2338 A, LEVEL 02,THAMMANAM P.O, PONNURUNNI,NEAR NILGIRIS SUPERMARKETKOCHI - 682 032

ADDRESS#28 , 2ND FLOOR, BLOOMINGDALE LAYOUT, KAIKONDANAHALLI P.O, OFF SARJAPUR ROAD,BENGALURU - 560035

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www.digitalkriya.com

91-9738 070 537 91-9886 562 955

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