GET SKILLED GET TRAINED D I G I T A L L Y

DIGI

MARKETING

TAL

SKILLSINNOVATIVE

INDEX

1. About us 2. Entrepreneur3. Digital Marketing Courses4. Module in Brief5. Certificates6. Trainer & our Guest Teacher7. Tools & Software8. Why choose Skills Innovative9. Placement Partners10. Testimonials11. You are next 12. The Digital People

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ABOUT US

The main focus of our course is to address the shortage of digital skillsTo ensure the availability of a capable and agile workforce in the businesses.

We also provide professional certifications to the educators sothe future generations could be nurtured.

Vaibhav Sharma Founder About me Vaibhav is a founder of Skills Innovative. He has 6+ Years ofexperience in managing the entire gamut of Operations in Edu-cation Industry. He is a specialist in digital marketing and isa focused professional who is known for profound knowledge.He can unfold all the aspects related to digital marketing forinstance: SEO, SMO, Online marketing and more. Apart fromthe scholarly knowledge in Digital Marketing Vaibhav holdsexpertise in t he following domains as Well: General Opreations,Documentation & Drafting, Liaison & Coordination, Client Rela-tionship Management Strategy Development, Support & Assis-tance .

Madhu Yadav Manging Director

About me Madhu is the Managing Director of Skills Innovative. Madhu is avisionary and experienced professional who understands thetrue potential of Digital Marketing in the near future. Inceptionof Skills Innovative is based on the idea of making Digital Mar-keting accessible for all and unfolds opportunities for everyone.Madhu offers her technical expertise to Skills Innovative, apartfrom being a tech-enthusiast she has hands-on knowledge ofSEO, SMO, Google Ad words, Website Designing, programmingSoftware, operating systems, databases, reporting tools, con-nectivity tools and most technology related stuff. She is a techGeek at heart and knows how technology can back creative ideas.

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ENTREPRENEURS

Job SeekerHarsh Agarwal (Fountainhead and CEO of ShoutMeLoud)

Harsh Agarwal is the Fountainhead and CEO of ShoutMeLoud, anAward-winning blog that aims at helping people be their own boss. AfterCompleting his engineering degree in 2008, Harsh started his online venture In November of the same year. By 2009, he was recognized as one of India's Young Turks and featured in many online magazines and newspa-pers. In 2009, he moved to Pune to help an Indian start-up company and worked With them for 6 months. In August 2009, he moved back to New Delhi, and Founded the digital network 'Shout Dreams’. He has also been contributing to the field of SEO and Word Press since 2009.Harsh has helped hundreds of ndividuals and small businesses to increase their online visibility and integrated Business with his blog.

Working ProfessionAbhinav Kumar (Development Head for Trivago India)The words ‘Kya aapne kabhi online hotel search kiya hai?’ will immediatelyBring his face to mind. But how much do you actually know Abhinav Kumar.Heis not just a random guy they picked up from the streets. The Indian Trivago guyis an actual employee for the company, and no, not just any employee. AbhinavKumar is the Development Head for Trivago India. Like a lot of things, socialMedia has gained notoriety for making memes on just about anything andEverything under the sun! And when the Trivago guy popped up on our televi-sion screens, everyone took notice. Not because there was somethingSpectacularly different or well executed about the campaign, but becauseof Abhinav’s odd demeanor and ‘not so Television friendly’ appearance. TheWay he spoke made things even better!

No Matter what career you are pursuing Digital Marketing is for everyone.

EntrepreneurSandeep Maheshwari (Renowned Entrepreneur of India)

Sandeep Maheshwari (Renowned Entrepreneur of India)Sandeep Maheshwari, A Successful Entrepreneur he is a guide, a mentor, a role model and a youth iconfor millions of people all over the world. People love and adore him for his great mission of makingEverybody believe in them and helping people to make their life 'Aasaan' (Easy) relying totally on digitalPower. His Entrepreneur journey began at an early age. He made use of Social Media Marketing for hisInnovative approach. His vision is to ignite and inspire the entrepreneurial spirit of tomorrow's leaders andto help them succeed.Apart from this, he has also been featured in almost all the leading magazines, newspapers and televisionchannels such as The Economic Times, India Today, CNBC-TV18, IBN7, ET Now, NewsX and more. 3

SNO ADVANCE DIGITAL MARKETING COURSESNO ADVANCE DIGITAL MARKETING COURSE

DigitalMarketing Overview

Lead Generation &Conversion Optimization

03

EmailMarketing

04

Social MediaMarketing(SMM)

07

Search EngineOptimization (SEO)

08

Online Dispaly Adds(ODA)

09

Ecommerce & MarketPlace Selling

10

Online ReputationManagement (ORM)

13

Internet MarketingStrategies

14

Adsense and VideoBlogging

15

EventMarketing

18

Influencer Marketing(Amazon &

Filpkart Marketing )

19

Inbound Marketing(Cyber Law)

20

GrowthHacking

24

WebAnalytics

25

PersonalityDevelopment

26

Selling DigitalMarketing Service

22

Media Buying& Planning23

Programmatic Marketing(Introductionof Blockchain

21Affiliate

Marketing

17

FreelancingProject

16Content

Marketing

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GoogleAnalytics 06

GoogleAdwordPPCAdword

05

Create YourWebsite on Wordpress

02 01

MobileMarketing

11

4

SNO ADVANCE DIGITAL MARKETING COURSEMODULE in brief SNO ADVANCE

1. Digital Marketing O verview • Introduction and importance of • Digital Marketing • Growth and objective? • Types of digital marketing. • Elements and digital marketing process!

8. SEO (Search engine optimization) • What is SEO • Keyword Research • SEO fundamentals • Content marketing basics & Its Importance, • Humming bird algorithm • Black hat techniques of SEO

9. ODA (Online Display Advertise) • What is ODA • Display Ad, format & tools • Display campaign & its best practice • Mapping marketing & its objectives to display target methods

10. E-commerce & marketing selling • Introduction • Top Ecommerce website worlwide and its scenario • E-commerce methodology • How affiliate marketer making money • Market place selling

11. Mobile marketing • Introduction of mobile marketing • Mobile marketing via social media • Mobile methodology • SMS promotion12. Content marketing • Introduction & Objective • Case Study • Overview & technique for conversion rate optimization

14. Internet marketing strategies • Live projects • Case Study

15. Adsense & video Blogging • Introduction • What is placing ads and blogs • Google network to make money • Use adsense account interface

16. Freelancing Projects • How to grab freelancing projects • Steps to follow

13. ORM (online reputation managment ) • Introduction & importance of online reputation management • Case study • Manage feedback

3. Lead generation and conversion • How to generate nature lead • Create landing pages with best practice • Type of thank you page • Types of Landing pages

7. SMM • Introduction of social media marketing & fundamental • SMM content planning & Campaigning Marketing • Why SMM? FB, Twitter, Linkedin, Youtube, Instagram, Pinterest. • Type of SMM

2. Create your website on word press • Get a domain name • Get website hosting • Website analytics • Plugins • Website SEO

4. Email Marketing • Introduction and importance of email marketing • Type of email marketing campaign • Manage email professionally • Why email marketing tools

5. Google Ad word / PPC Ad words • Understanding adword & its algorithm • Create adword account structure • Keyword analytics • Testing Performance tracking • Adwords fundamentals • Testing Performance tracking

6. Google Analytics • Introduction and its importance of Google analytics • How Google analytics work • Understanding filter & segments • How to monitor traffic • Analytics v/s institution

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SNO ADVANCE DIGITAL MARKETING COURSEMODULE in brief SNO ADVANCE

• Case study • Growth and objective? • Live projects17. Affiliate marketing • Introduction & History • Different way to do affiliate marketing • How to make money in affiliate marketing • Challanging faces in affiliate marketing

25. Web Analytics • Introduction • Organic & paid campaign audit frameworks • Settings segments, filters & reports • Ceating custom URL’s

26. Personality Development Session • Personality Development training • Interview skills • Confidence boosting

18. Event marketing • Planning and strategy • Budgeting & affiliates • Organic & paid marketing for events • Plugins

19. Influencer marketing • Introduction • How influencer marketing can increase ROI • Strategies

20. Inbound marketing • Introduction • Conversion optimization • Attractive your potential customers into conversion funnel

21. Programmatic marketing • Introduction • How programmatic marketing advertising work • How real time bidding work

22. Selling digital marketing services • How to find project via digital platform • How to grab the freelancing projects from the company

23. Media buying & planning • Online media buying options • Strategy of creating OMB • Research assignments

24. Growth hacking • Introduction • Growth hacking tools • Funnel & tactics • Case study

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CERTIFICATES

Name Surname

CERTIFICATEDigital Marketing Training

THIS CERTIFICATE IS PROUDLY PRESENTED

FOR HONORABLE ACHIVEMENT TO:

for successful completion of Digital Marketing Program. He/She has completed all course & project requirements as prescribed bySKILLS INNOVATIVE

DATE AUTHORISED SIGNATORY

7

SNO ADVANCE DIGITAL MARKETING COURSETrainer & guest FACulty

MADH

U YA

DAV

PRIYA

RAN

I

NITIN

KUM

AR

Entrepreneur and Digital marketing trainer in Skills Innovative, specialist in

SEO, SMO, Google AdWords, and Website Designing. Social Media

planning, website and use experience analysis with strong hold over corpo-

rate communications.

Digital marketing trainer in Skills Innovative, specialistin SEO, SMM,and Google AdWords.I am currently working as a digital marketing trainer in Skills Innovative. Having full knowl-edge of Digital Marketing and forte in SEO, Google Adwords (PPC), Google Analytics, Google Adsense Google Webmaster, Online Display Advertising , Social Media Marketing,

Digital marketing trainerin Skills Innovative, Specialist inSEO, Freelancing Projects and Affiliate Marketing.I am currently working as a digital market-ing trainer in Skills Innovative and also as a consultant for many freelance projects. I have proven expertise on the following : SEO, ,Mobile Marketing, Lead Generation, Social Media Marketing, Ecommerce Mar-keting, Strategy Making.

Learning is made a lot easier if you are getting it done with world class professional trainers. Skills Innovative has lot of skilled Trainers who have Google certification and over 7+ years of experience. Trainers are fully dedicated in solving each and every queries of digital marketing and making students an expert of digital marketing. Trainers are technically strong and has immense grip over each and every topics of digital marketing.

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SNO ADVANCE DIGITAL MARKETING COURSETOOLS & Softwares

Tools & Software Free to Use

BRUSH YOUR SKILLS

Wordpress PremiumThemes

LANDING PAGESOFTWARE

Push notificationTools

SEOSOFTware

E-mailmarketingSoftware

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SNO ADVANCE DIGITAL MARKETING COURSEWhy to choose Skills Innovative

$

WHY2 CHOOSE US

Learn basic to advance level Digital Marketing

Know about the cost-effective ways to reach the Online Audience

Find out about the tools that can help in boosting the Conversion Rate & Revenue

Know how to build your Brand Online

Optimize your Online Presence and make it more Effective + Engaging

Target your Audience based on Age, Geography, State, Country, Time, Gender

Make your own website and explore new opportunities

Work on live projects, get practical sessions for thorough understanding of concepts

Get personal attention from experts

Do freelancing, internships projects and make extra bucks

Get flexible batch timings

Get lifetime support from trainers & Skills Innovative team

Dedicated doubt clearing sessions

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SNO ADVANCE DIGITAL MARKETING COURSEPLACEMENT PARTNER

11

SNO ADVANCE DIGITAL MARKETING COURSEtestimonialS

I did B.tech from manav rachna interna-tional university .After graduation, I want to do a course also for better job opportunities in gurgaon. I decided to join Digital marketing course after searching a lot of courses. The reason behind to do this course is that This is our coming future and companies have more and more requirements for Online Marketing. So I found SkillsInno-vative for becoming all things true and according to me it is one of the most trustable training institute in Gurgaon.

I thanks to Madhu Ma'am and Skills Innovative Team for placing me won-derful company. Parents are very happy and so I am with my decision to join Skills Innovative Institute. Thanks to my project. I am drawing a salary of 3.2

Lakhs per annum. thank you skills innovative.

Being completely amateur about digital marketing courses in Gurugram and which institute I should opt for, I am very much fortunate that I found Skills Innovative. I would like to thank and appreciate Vaibhav for being such an amazing instructor during the entire course and he has a completely supportive strategy that was actually I was looking for being new to the course. I would also like to thank him for the extra support that I needed and making me learn and stand for any type of com-petition coming across. I now feel confi-dent while doing any projects in digital marketing. Thank you Skills Innovative

Akash Ahira

Kanchan Yadav

Antim Yadav

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SNO ADVANCE DIGITAL MARKETING COURSEtestimonial

Great Experience in this institute. Start-ed off from a new career with nil knowl-edge on Digital Marketing. I was unsure before taking this course and was a big risk ahead after my B.A. But the guid-ance of experienced professionals at Skills Innovative made me achieve what I was striving to. All the mentors and trainers are very supportive and helpful with all the doubts. Thank You Skills Innovative for giving me a platform that I was dreaming of. People thinking of joining a course for digital marketing

must surely take Skills Innovative

Hi, I am doing a digital marketing course from Skills Innovative and I would say that our Institute would be the best institute one would choose for digital marketing because of its friendly atmosphere in institute, the warmth

received from the faculties.

I had a really good experience working with Skills Innovative. I joined this Insti-tute to learn digital marketing. The best thing about faculty is they will be in touch with you even after getting place-ment. They don’t leave you once you got placed in any company They will call you to take feedback every day in regards to placement. If you are not satisfied with the placement they will make sure that you get placed in a com-

pany that comfortable for you.

Harshii Khanna

Aruna Joshi

Nikhil

SNO ADVANCE DIGITAL MARKETING COURSEYOU are NEXT

Tanmaybhat

DHinchakpooja

BhuvanBam

Amitbhadana

Munjulkhattar

RITESHAGGARWAL

Sandeepmaheswari

HARSHAGGARWAL

Sashachettri

ABHINAVKUMAR

?it

could beyou...

Development HeadTrivago Head

Famous IndianYoutuber

Indian Comedian &Youtuber

Founder & CEO ofShout me loud

Famous YoutubeBlogger

FoundedOYO Rooms

Reownedentrepreneur

of India

Writer, comedian entrepreneur

and co founder All India Bakchod

IndianMusical.ly

Face of 4G

14

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Sector -55,56 Metro Station Gurgaon

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