digiday marketing summit. john passerini. sotheby's international realty
TRANSCRIPT
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John Passerini, Global VP Interactive Marketing
Sotheby's International Realty Affiliates LLC
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Augmenting reality, Real Estate and Retail In The Real And Virtual Worlds
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Leverage Our Content
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Leverage Our Content
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Revenue from Augmented Reality is expected to surpass $20 Billion by 2020
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What’s the most important information in our photographic content?
Hint, you can’t see it but it can be measured…….
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7
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Virtual Staging
Augmented Reality
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AFTERBEFORE
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AFTERBEFORE
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AFTERBEFORE
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Discover a Home
Augmented Reality
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Explore Rooms with Augmented Reality
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Interior Design and Purchase
Augmented Reality
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View E-Decorate
Shop
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Make sure it fits
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Sam
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oto
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roOomy Proprietary & Confidential
Same Photo Multiple Styles
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Thank [email protected]