digiday retail summit: selling to a millennial generation
DESCRIPTION
Today, 90% of Millennials use social media to share information related to retail, apparel, food & beverage. In the next 5 years, Millennials will outspend Baby Boomers. In this session, learn how-to create relevant brand awareness, build meaningful engagement and customer loyalty to drive ROI in a noisy social economy. Featuring real-life case studies from: Taco Bell, Home Depot, Nordstrom's, KFC, Applebee's, Lexus, Delta, Toys R Us, Arby's, FedEx, and NyQuil.TRANSCRIPT
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Digiday Retail Summit
2014A Marketers Guide: Selling to a Millennial
Generation
@CarlosGil83
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Carlos Gil, SpeakerTop 50 “Most Influential Online” 2010 by Fast Company
Developed strategy and led the launch for all of Winn-Dixie Supermarkets social media accounts and blogger influencer program
Led digital campaigns in partnership with PepsiCo, Coca-Cola, Lay’s, Tostitos, Mondelez, Kraft, Unilever and other CPG brands
Executive M.B.A. from Jacksonville University, 2015
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Social Media is “Always on”
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Retail Social MediaIn Retail, every moment that your doors are open someone is speaking about your brand
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Your Audience MattersIn retail, Millennial shoppers including Millennial moms are often misunderstood and overlooked
Millennials (¼ of the U.S. population) are the most marketing-savvy and advertising-critical generation ever
Millennials rely mostly on their friends to make buying decisions, they don’t want to be sold to by brands
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Opportunity for Brands!
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Why Should You Care?By 2017, the Millennial generation is expected to outspend Baby Boomers
*Study by Berglass + Associates and Women’s Wear Daily “What Happens When Millennials Get the Wallet”
Brands must embrace the culture shift…Here’s how
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Multi-Channel ReachContent via Instagram, Facebook, Vine, Pinterest, and Twitter is consumed uniquely on mobile versus desktop
In digital and social media, today’s brands are multi-media content producers!
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Content Drives Engagement
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Be Timely, Be Relevant
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Personality like Taco Bell!
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Web-to-Store via Pinterest
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Tell a Story with Pictures
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Drive ROI with Mobile Offers91% of Millennials make their Facebook Places and Foursquare check-ins public
Foursquare connects 45M+ people to 1.5M+ businesses
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Engage Brand Advocates
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Speak to your Customers
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#RealTalk“Social media is a tool to engage customers
through content, conversation and collaboration. Engagement is what builds
awareness and loyalty, loyalty is what drives sales”
– @CarlosGil83
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Q & AEmail: [email protected]
Twitter: @CarlosGil83
LinkedIn.com/in/CarlosGilOnline
Facebook.com/CarlosGilOnline
Google: “Social Media Trends in Retail to look for in 2014”