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  • 7/28/2019 Digigram

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    Page 9

    Analysis of the activity and competition

    Activity

    Created in 1985, Digigram is a provider of audio-numerical solutions in networks for the professional markets of

    broadcasting (Broadcast) and diffusion of the sound in the public places (Address Public).

    The Group presents a very strong technological competence, related to its policy of investment as regards Research and

    development, which constitutes a key success factor insofar as it allows the regular renewal of the ranges of products

    and an adequacy to new uses of the sector.

    Digigram completely controls the design, the development and the industrialization of its products. The production is

    sub-contracted at some French partners but the principal purchases, assembly, configuration and quality control are

    realized within the company/corporation.

    Digigram is a supplier of technologies and intermediate products and also a supplier of finished marketed products in

    France and internationally through channels of direct and indirect sales.

    Digigram operates through two distinct segments within the audio-visual-professional market.

    The Broadcast Market

    It is the historical sector on which Digigram launched in the end of 1980 a technology of substitution, sound card PC,

    which allowed the automation of the Radios and revolutionized the work methods in replacing the band recorders with

    data-processing solutions in network bringing capacity, productivity and quality. This innovating technology associated

    with an original model OEM allowed a strong growth and leading position in this new category of the sound cards.

    The market of the Broadcast returns since 2005 in its second revolution and is now of the digital traditional towards

    the whole IP. The players of the sector seek all the utilization of this technology of decreasing the cost of operation,

    an increased flexibility and competitive answers to new requests from consumers for differentiated, enriched and

    interactive programs.

    To profit from this opportunity, Digigram launched in 2008 in the continuity of visiblu, its operating audio system in

    network, the development of a range of Audio products on IP innovating to equip the infrastructure of the Radios which

    migrate ineluctably towards the IP.

    The new offer of Vido products on IP also fits in this market on the side of the TV in order to answer needs of Video

    contribution, delivery and redistribution on networks IP.

    The Audio and Video Equipment Market

    Digigram was launched at the beginning of the year 2000 on the market of the Public Address, wiring for sound

    public places, to diversify and develop. Today completely organized around a technology of wiring and of analogicaltreatment, this market is going towards the digital one as regards transport and treatment of the sound. There, Digigram

    still penetrated this market by a technology of substitution, the audio in network, EtherSound technology, which

    makes it possible to transport its high quality and to very weak latency on the Ethernet structure and is particularly

    adapted to systems of wiring for sound of the alive spectacles.

    The market of the sound installed, like the Broadcast, is now also in evolution towards whole IP in order to be able

    to realize professional audio equipment based on the standard networks IT and Telecom in order to reduce the costs, to

    increase flexibility and the possibilities.

    Digigram thus widened its offer of terminals and solutions in network to integrate Audio terminals on IP.

    The new Vido offer on IP makes it possible to answer needs for the IPTV for corporate or hospitality applications.