Digipak Analysis Will Humphrey

Digipak Analysis For our Digipak research/analysis I researched into similar bands/artists that are in the indie/alternative genre. I have chosen to look at the digipaks of the Alex Clare and Alt-J . I have analysed The Lateness Of The Hour album and An Awesome Wave. I have looked at the colours, layout, fonts, image, genre, audience, institution and representation. I have chosen to look at Alex Clare, Jake Bugg and Alt-J because they are artists from the indie/alternative genre and like me they are an individual artist.

Standard DigipakThis a standard digipak consisting of 6 panels. One panel is for title of the album and usually consists of a image of the artist. The back panel is usually the track listings for the album.

One panel will be used for the actual CD. The other panels are either pictures of the artist or lyrics from the songs on the album.

Alex Clare The Lateness Of The Hour album

The Digipak itself consists of 12 panels. The first two panels are consist of the artists name ‘Alex Clare ‘ and two photos that are unrelated to the artist. However the clock image could relate to the song ‘Up All Night’, the ship on the water could relate to the song ‘Treading Water’ and the humming bird could relate to the song ‘Humming Bird’.

Black and White are the two main clothes used throughout the digipak. This use of black and white could suggest that there aren’t any hidden or ambiguous messages in his music and is merely based upon personal experiences. This indication about his lyrics reinforces my research into the indie/alternative genre, as conventionally indie/alternative sing about personal feelings/experiences.

Alex Clare The Lateness Of The Hour album

The back cover of Alex Clare’s album is unconventionally left blank. Normally the back cover is used for track listings for the album so that the consumer knows that songs are on the album.

Alex Clare The Lateness Of The Hour album

The other panels in the digipak consist of song titles and lyrics to his songs. The inclusion of lyrics in the digipak is a pleasant touch to his album and allow fans and consumers to sing along to his songs while listening to them.

Alex Clare The Lateness Of The Hour album

The other panels in the digipak consist of song titles and lyrics to his songs. The inclusion of lyrics in the digipak is a pleasant touch to his album and allow fans and consumers to sing along to his songs while listening to them.

Alex Clare The Lateness Of The Hour album

This panel is another image included in the digipak which at first glance suggests that the image is completely unrelated to the artist and to the digipak itself. However as the image is of a stormy sea scene, the image could relate to the song ‘Treading Water’.

Alex Clare The Lateness Of The Hour album

The other panels in the digipak consist of song titles and lyrics to his songs. The inclusion of lyrics in the digipak is a pleasant touch to his album and allow fans and consumers to sing along to his songs while listening to them.

Alex Clare The Lateness Of The Hour album

This panel consists of all of the companies, people and fans that have contributed to his album. There also a thank you from Alex Clare to all of the companies, people, fans that have contributed to his album.

Alt-J Awesome Wave

I analysed the digipak in Alt-J - An Awesome Wave album. I looked at the colours, layout, fonts, image, genre, audience, institution and representation.

The main colours of the digipak are grey and white while the front cover uses the colours green, yellow, blue, purple and a pink mixture.

Alt-J Awesome Wave

The layout consists of mainly lyrics with two pictures in the whole digipak. There are eight panels within the digipak.One front cover, which is a contempory photo of a mixture of colour unrelated to the band and their music.

Five panels of lyrics for the album songs.One panel of institutional information.The name of the band or the album is not found on the digipak.

Alt-J Awesome Wave

The other panels in the digipak consist of song titles and lyrics to their songs. The inclusion of lyrics in the digipak is a pleasant touch to their album and allow fans and consumers to sing along to his songs while listening to them.

Alt-J Awesome Wave

The other panels in the digipak consist of song titles and lyrics to their songs. The inclusion of lyrics in the digipak is a pleasant touch to their album and allow fans and consumers to sing along to his songs while listening to them.

Alt-J Awesome Wave

The fonts on the digipak are small and standard fonts. The standard font make the lyrics easy to read and follow for the consumer. Although there isn’t any clear breaks on the digipak, the song titles are highlighted in bold to indicate where one song starts and one song ends.The other panels in the digipak consist of song titles and lyrics to their songs. The inclusion of lyrics in the digipak is a pleasant touch to their album and allow fans and consumers to sing along to his songs while listening to them.