Lady Gaga

The Fame

Digipak Analysis

INTRODUCTION: Artist Name: Lady Gaga

Album Name: The Fame

The Fame is the debut studio album by American recording artist Lady Gaga.

It was released on August 19, 2008, through Interscope Records.

The Fame is a synthpop and dance-pop album that has influences of pop music from the 1980’s.

It won the Grammy Award for the Best Electronic/Dance Album.

The main focus of the image is Lady Gaga, the solo artist. She is projecting herself. This digipak is modeled around the artist which makes the image dominant; hence, more appealing to the audiences. The front cover portrays a close-up of lady gaga, wearing black fashionable goggles with a diamond reflection on them; representing a glamorous feel along with a dark shadowy effect from the left, making her more attractive. She’s looking inside the camera with a bit of her shiny lips open to gives more of a sensuous feel to the viewer’s.

The background is dark due to which the solo artist is the main focus. This Front cover image depicts that the genre of the music concentrates on the image of the artist, rather than the music. Her bold and bright look makes her stand out from the rest of the albums. The conventions include the shimmer and the blings that usually pop starts have in their albums.

The size and the layout of the Font is appropriate according to the modern era. Even though the main image is the center of attention, the artist’s name is quite visible as it is written in capitalized form in red. She is representing her name in a bold manner. The name of the artist is written in a different font with pointed edges whereas the title font seems more of a signature type, “The Fame”. As it is placed inside the black shades, it gives a glamorous feel and gives a smoky effect.

FRONT

Low Key light has been used. A light is being projected from the left. It gives a feel of a girly persona as shimmer is used. And she looks like a celebrity who prefers to stay in the dark and wants to stay in her shell, as she’s only exposed from one side. Hence, giving a shadowy effect.

BACKThe track list is printed on the backside. The colour scheme has been kept consistent like on the front cover.

The barcode information is printed on the backside of the digipak. The thin and thick barcode lines is machine readable which differentiates this digibak from the others and helps to keep record of huge amounts of digipaks.

On the Backside, the artist now, has been revealed. The image still portrays a mysterious touch to the costume and the bling. It depicts a signature style.

The artist is in the spotlight with a glare effect; totally in the limelight now which connotes a very famous pop-star; her body language depicts a stereo- typical pop stylized performing a strong persona.

The copyright statement has been written on the left side of the barcode text which prevents the unauthorized copying of the album. This is printed on every digipak, thus following the codes and conventions.

CD 1First of all, the compact disc (CD) inside the digipak, breaks the convention of being consistent. The Light Blue colour scheme of the cd does not match with the front or the back cover of the digipak; But is in contrast, giving the audience a different feel. However, the fonts of

the artist and the album name are kept consistent making it more appealing to the viewer’s.

INSIDEThese stones are part of her accessories which are semi-translucent. These reflect the celebrities image which connotes her star persona giving a glittery effect. And thus, portraying her image as being very conscious about her accessories and herself.