DIGIPAK ANALYSIS

DIGIPAK ANALYSIS

This is an example of a threefold digipak. The colour and artwork used on this digipak reflect the genre of music, suggesting tranquil and mellow track content. The application a background image encompassing the entire case breaks apart the solid shapes and creates a free flowing and multi-depth surface.

By centralising the text on each side of the CD, the symmetrical and balanced structure is retained. The use of small and plainly coloured text ensures that focus is not entirely drawn away from the CD itself while still proving to be clear and legible.

This is an example of a twofold digipak. The interior of the case contains two faces, each with a holder for the two CD’s. This means that all information about the album/tracks/artist would be located in a small booklet (visible in photo) as there would be insufficient space for it to be printed onto the interior faces.

The album art again reflects clearly the genre of music which is a key aspect for any form of packaging, allowing the buyer to assess the product before purchase and providing insight into what they might expect to find inside.

Three fold digipak. This case holds three sides, two of which are used as display space for information regarding the album/tracks/artist or simply as a space for visual art and eye catching images.

The centre space holds the CD, creating a symmetrical and well balanced display. When folded, the album case lays flat, taking up a minimal about of space.

Two fold digipak. This case contains just two interior faces, allowing for either two CD’s or one CD and text/imagery. The reduced number of faces means that the album will be lighter and less cumbersome, however it would also mean that any additional information would have to be printed on a separate booklet or page which would be placed within the digipak.

DIGIPAK ANALYSIS

The use of a minimal single fold design has proven to be rather effective, reflecting the cleanliness and simplicity of this digipaks design. The use of a single bright colour creates solid eye catching form that is also aesthetically inviting due to the particular hue of the colour. The use of a yellow sun set like colour reflects the title of the album (“Sun Year Long”) and also suggests that the music may be rather relaxed and soothing.

The use of a solid black background instantly suggests that the music is less relaxed than the previous digipak. By incorporating bright neon green into the images, there is a clear and direct link to club and party environments, suggesting that the album contains some form of dance music. The use of a threefold album has also allowed for the inclusion of more information regarding the artist/producer and also provides space for further decorative images and graphics.