Digipak Analysis – Impossible by James Arthur

The single cover shares a colour palette with the song; both contain majority black and white. James is in the centre of the artwork, he is the subject, which is also reflected within the music video in which the majority of the video contains screen time of James. The completely white background provides the audience with a reason to focus their gaze on the artist.

The typography used on the cover uses black capitals in 2 tones, ‘James Arthur’ being in black and ‘Impossible’ being in grey. James is standing in a way that could be seen as vulnerable, he is holding his shoulder in a way that could make people believe that he is injured. However from his tattoos and facial hair he could also be perceived as being rough and able to take care of himself, this juxtaposition compares his stance with his body image. He is wearing a style of clothing that people have seen him in before, proving that he wants to be seen as himself, nothing hiding him. As an artist known for playing guitar it would be an option for a guitar to feature in the artwork, however for his initial album it was decided to have nothing covering James, a technique which I believe has succeeded seeing as James Arthur is a relatively new artist that people do not know yet.