Digipak Research

What is a digipak?

• A digipak contains the band’s CD/album of their tracks and also often contains a DVD with extra special features

• Digipaks are created by an artist or record label as a way of creating extra revenue

• They provide fans with a tangible artefact that they would value, as apposed to simply downloading their tracks

• It also acts as a USP through it’s use of original artwork and tracks for example

• It often allows fans to have an intimate, backstage view of the band with exclusive interviews and pictures

• They may also include memorabilia such as t-shirts and posters

• They can also be used to create traffic to the bands website through offering online vouchers and codes

Some examples...

Here are some different examples of some digipakswhich have been created by various artists. As you can see they can vary in size and content. A fuller digipak with memorabilia more CD’s/DVD’s will

however have a more premium price.

My digipak...

For my digipak I have chosen to create an 8 panel package with 2 CD trays. One for the album and one for the DVD. I have also chosen to include a diagonal insert pocket.

My insert will be a simple 8 panel design.