digipak tech analysis

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Page 1: Digipak Tech Analysis

Eachofthebackgroundimagesonthedigi-pakhavebeenscannedinfromphysicalprintsusingadigitalscanner.WeselectedtheoneswewantedtousewiththehelpofAdobeBridgeandimportedthemtoPhoto-shop,croppingthemtofitintheirrespecveplaceswithdroppedopacityontotheprovideddigipak“backgroundschemac”.Theabil-itytoshithephotosaroundeasily,copyinganddelengdifferentversionsofvariedzoomandcolourshiswasincrediblyeasyusingthelayersfeatureonPhotoshop.Weproducedtwodifferentversionsofthelayoutandcomparedthemsidebysideon-screeninoordertofinallychoosethisone.

Thetwodiscswerecroppedfromcopiesofotherimagesonthedigipakusingtheellipcalmarqueetool,selecnginverseofthelayerandfillingtheselectedspacewithemptycontentbyhingthebackspacekey.Thiskepttheimagethesamesizeasoursourcelayers,andmeantthatwecouldmovetheselec-onaroundtoincludeourfavouritepartsofeachimage,whichwefeltbestfitontothediscsthemselves.Thedigitaltechnolo-gygyreallyhelpeduswithallofthiscopyingandmovingaround,aswecouldeasilyaddordeletedifferentversionsofthediscsandmatchthemexactlytothesizeoftheirrespecvetrays.Itwouldhavebeenextremelydifficulttocutsuchaccuratecirclesmanuallyandtheselayerscouldbesentofftobeprinteddi-rectlyontodiscsifwewereactuallygoingtoproducethem.Theholesinthecentresofthesediscswerecoveredwiththeelipsistool,thenboththelayeroftheimageandtheelipsehadaholepunchedthroughusingtheelipcalmarqueeanddeletetools.Thishasgivenusarealiscdiscimage.

Theband’slogowasrearrangedusingtheselect,copyandpastefunconalies,thenthetwolayersweremergedtoformanewgraphicofthetwowordssidebyside.Thisgraphic(andthedisctles)werefittothesidesofthediscusingthewarptoolandmanuallychangingthe“arc”preset.Thebandlogosaresimplywarpedtextwetypedinandrasterizedinordertoma-nipulnipulateitproperly.Averylowopacitylayercoversthetwomiddlepanelsinordertomakethetextstandoutfromtheback-ground.Thetracklist’slayerhasbeencroppedsoastomakethetracksstandoutmorethanthelargerpara-graph,buttheyweredoneinthesamefashionbydrop-pingablacksquarebetweenthetextandimage,thendroppingitsopacitytoabout30%

ThesefalserecordlabelsweremadeinaseparatePhotoshopprojectbyusingtheellipsetool,addingastrokeandsomecontrasngtextontopinrele-vantcolours.Thesewerethencopiedoverintothemainprojectsotheycouldberesizedandplacedappropriately.Weusedthesamefontsas,canoni-cally,therearetheband’slabelstheystarted.Thettextbelowthemisjustmadeusingthetexttool,butweemulatedtheforma ngofotherlegalwrit-ingonexisngdigipaksinaclearandofficiallook-ingfont.Thisisagoodexampleofourtextplace-mentconsideraons,aswehadtopicktherightplacesontheimagestowritesothatourtextwouldstandoutandbelegible.Here,forexample,weusedtheshadowoftheaudience.

Muchlikeonourmagazineadvert,oursty-ilisedfontwascreatedbyduplicangourtext,slightlyshiingoneversionwiththemovetoolandrecolouringoneversionofthetexttoacontrasngcolourwhichmadetheothersetstandoutfromtheback-ground.

Thesocialmediahandlesherearesimplyimportedfromthemagazineadvertwherewemadethem,andthebarcodeisacroppeddownversionofabarcodegenera-torwefoundonline.Thelayoutofthisbackcoverisemulatedfromdigipakswestudiedinourresearch.

Thisimageisthemostheavilyeditedoutofthosewehaveused.WhilstallweretweakedinPhotoshopforopmalcontrastandsaturaon,weactuallychangedthecoloursofthisoneusingthevibrancead-justmenttofeaturemainlyred,whereitwasgreenbefore.Thisfittheimageintoourourcolourschemewhilstsllretainingitsframing,whichwasourfavouritefeatureandthereasonwechosetouseitonthefrontofbothofourprintproducts.Thespinesofthedigipakaremadefromusingtherectangletoolandaddingtex-t/logosontop.