Prague, CZ / 28.6.2017 - 30.6.2017

DIGITAL RUSHSeek & Find

Workshop DAY / June 28, 2017

FEATURES

VIP Opportunities

Our VIP Attendees will have the chance to join an extra day of face-to-face workshops, chill in our VIP lounges both at the conference and after-party and mix with speakers directly throughout the day, including during our VIP-only river boat cruise

Face-to-Face Workshops

For those whom 30 industry-leading speakers is not enough, we offer a VIP experience that includes a day with 4 face-to-face workshops. We will delve into granular detail & give VIP attendees the chance to interact directly with industry experts

Rich & Actionable Content

The aim of DigiRush is to both inspire our attendees and give actionable insight which can be implemented on your first day back into the office. We took a lot of time deciding on each speaker to make sure that you get the best possible content Contact Us for more information about Workshops

BREAK-OUT SESSIONS

TRACKS AT THE SAME TIME

AMAZING ROOFTOP WITH FOOD AND BEVERAGE

20

4

1

Day ONE / June 29, 2017 / Speakers

Tony HsiehCEO at Zappos

Ray ChanCEO at 9GAG

Dirk AhlbornCEO at Hyperloop Transportation Technologies

Marcus ToberCEO at SearchMetrics

Simon SimekOptimist and Founder at Simon Sinek, Inc.

Leonard MlodinowNeuromarketing Expert

Moran CerfProfessor of neuroscience and business at the Kellogg School of Management and the neuroscience program at Northwestern university

Anthony QuigleyCEO and Co-Founder at Digital Marketing Insitute

Ayesha KhannaGlobal Expert in AI and Digital Marketing

Billy DraperDraper Associates

Scott NeumanGlobal Marketing Head at IBM Watson

REGISTRATION

ON-STAGE SHOW

OPENING KEYNOTE PRESENTATION

DIGITAL TECHNOLOGIES & GLOBAL CONSUMER PREFERENCES: COLLISION

How consumer interaction with products and services is shifting and what’s the impact Scott Neuman

Ayesha Khanna

8:30-9:30

9:30-10:10

10:10-10:30

10:30-10:50

Discussing the influence of modern technologies such as VR, AI, chatbots, livestream broadcasting, 360O photo/videos etc on the interaction between brands and consumers in the digital age

10:50-11:10

Program

11:10-11:30Addressing consumers’ on demand behavior and discussing how brands can keep up with responding to this attitude in a relevant and timely manner

12:00-12:20

14:00-14:20

12:20-12:40

12:40-13:00

DEVELOPING A SUCCESSFUL DIGITAL STRATEGY

WORKSHOP: VIRTUAL REALITY ADVERSTISING: THE FIRST-EVER MEDIUM WITHIN US!

Developing a digital strategy that understands and leverages new digital mediums, channels and technologies

VR as a new ad platform: Breaking free from flat advertisement

Digital customer experience: how to operate it and understand the limits of your control

PANEL DISCUSSION

The right metrics for measuring success and their importance for a winning digital strategy

COFFEE & NETWORKING

NETWORKING LUNCH

11:30-12:00

13:10-14:00 (14:30)

Ray Chan

Tony Hsieh

Dirk Ahlborn

Anthony Quigley

14:20-14:40

15:50-16:10

14:40-15:00

16:10-16:30

15:00-15:20

16:30-16:50

15:20-15:40

NEUROMARKETING AND ITS APPLICATIONS IN DIGITAL MARKETING

REAL-TIME MARKETING AUTOMATION

How Neuroscience Illuminates the Unconscious Processing of Information in the Consumer’s Brain

Marketing automation perspective: how to achieve established goals trough marketing automation strategy

Taking your customer’s journey to a whole new level using innovative neuromarketing methods

Understanding the application of marketing automation in depth for lead generation, management and development

PANEL DISCUSSION

Key points from neuromarketing to increase qualitative sales and reinforce customer experience

Personalized and clever segmentation for a personalized and clever customer journey

PUB CRAWLS

BOAT SIGHTSEEING +NETWORKING TOUR

17:00-20:00

20:00-00:00

Leonard Mlodinow

Moran Cerf

Simon Sinek

Amazon (TBA)

WordStream (TBA)

Day TWO / June 30, 2017 / Speakers

Dr. Maryam Ramezani-BartschGlobal Head of Consumer Insight at Adidas Group

Mike GermanoChief Digital Officer at Vice

Ashish SahniGlobal Online Marketing Head at TATA Motors

Marie Langhout-FranklinGlobal Marketing Head at Ebay partner network

Kieran FlanaganVP of Marketing at Hubspot

Gary MilnerGlobal Digital Marketing Head at Lenovo

Suzanne FlinkenflögelGlobal Director of Communications at Mars One

Stanislas MagniantHead of Online Marketing Western Europe at Coca-Cola

Tai TranSocial & Content Manager at Apple

Nibras KardamanHead of Marketing (International News & Corporate) at Al Jazeera Media Network

Chris J. ReedCEO at Black Marketing (NASDAQ listed company)

Marcus ToberCEO at SearchMetrics

Program

BREAKFAST & NETWORKING

DATA-DRIVEN MARKETING STRATEGIES: WHAT DATA TELL US ABOUT THE CUSTOMER

THE ART AND SCIENCE OF A DIGITAL CONTENT STRATEGY: OBJECTIVES, METRICS AND CONTENT PRODUCTION

Addressing consumers’ on demand behavior and discussing how brands can keep up with responding to this attitude in a relevant and timely manner

How Big Data enables consumer insights and personalization

Using analytics to facilitate customer understanding and choose a reliable data management platform

Identifying a comprehensive content strategy for the right communication approach across all digital platforms

9:00-10:00

10:00-10:20

10:20-10:40

10:40-11:00

11:20-11:40

Multi-platform storytelling in news media

10 Top Tips on How to Levarage Your Business LinkedIn in a Smart Way

11:40-12:00

12:00-12:20

Stanislas Magniant

Dr. Maryam Ramezani-Bartsch

Google(TBA)

Facebook (TBA)

Nibras Kardaman

Chris Reed

12:20-12:40

14:00-14:20

14:30-14:50

14:50-15:10

12:40-13:00

13:00-13:20

DISPLAY ADVERTISING: OPTIMISING CONVERSIONS VIA TARGETING AND REMARKETING

SEO MASTERCLASS (OPTIONAL): TIPS AND TOOLS TO OPTIMISE YOUR WEBSITE PERFORMANCE

DIGITAL FOR B2B: BECOMING A LEADER

Frequency capping – how to avoid banner blindness and what data around tell you about the stickiness of your ads

An overview of the latest tools and technologies to optimize site performance and monetize your website. From keyword density analysis to meta-tags and meta-data - you will learn all the essentials needed to increase website traffic, grow your customer base and become an SEO expert

The altering customer expectations of B2B marketing, its value proposition and what is the recipe for becoming a digital B2B leader today

Case studies and advice on best practices for creating B2C-like experiences within the B2B arena

How to Create Product Driven Growth

Insights on how to test the ads creative to achieve targeted outcome

NETWORKING LUNCH13:10-14:00 (14:30)

Mike Germano

Ashish Sahni

Kieran Flanagan

Tai Tran

Suzanne Flinkenflögel

15:10-15:30

15:50-16:10

16:10-16:30

16:30-16:50

BUILDING MUTUALLY BENEFICIAL AND LONG-LASTING RELATIONSHIPS WITH INFLUENCERS

How to facilitate B2B digital transformation and address the key challenges commonly faced by B2B marketers

Determining the relevant influencer who fits your brand and maintaining an effective communication with their audience

Youtube, Snapchat: a flexible approach across various social media platforms

Examining success of collaboration and relationships with influencers

Agenda could be changed by us. Don’t worry, we will let you know.

PUB CRAWLS

AFTERPARTY: PRIVATE PARTY FOR CONFERENCE ATTENDEES AT ONE OF THE FINEST PRAGUE NIGHTCLUBS

17:00-20:00

20:00-00:00

Gary Milner

Marie Langhout-Franklin

Bounce Exchage (TBA)

Marcus Tober

ON

LY 230 TIC

KETS

AVA

ILAB

LETICKETS

Access Via Live Stream

Filmed in 360°, Built for VR

360° Access to all Seminars & Workshops

Tons of educational content

A chance to be part of a VR revolution first

Enjoy DigiRush from the comfort of home or office

Inspirational Keynote Sessions

Network with 2,000 Attendees

Snacks, Refreshments & Lunch

DigiRush Conference Mobile App

Daily Pub Crawls in the Heart of Prague

Amazing After-Party at Fashion Club

Fully-stocked Bar, inc. Draught Pilsner*

1 Day of Tactical Workshops - June 28th

Immediate Access to All Conference Materials

Access to All Profiles on DigiRush Mobile App

Fast-Trak Registration

Preferential Seating

Interact Directly with Speakers & Sponsors

All-Day Access to Speakers Lounge

VIP Lounge at the After-party

VIP Boat Ride & Sightseeing Tour

COMMUNITYPASS

360°PASS

100€700€

400€1600€

800€

VIPPASS

FEEL FREE TO CONTACT US!

TEL:(Prague, Czech Republic)

contact@annolucis.eu E-MAIL:

+420 773 596 896

www.annolucis.euWEB: