digital academy session 8 twitter deep dive
DESCRIPTION
GRG Digital Academy - Session 8 - Twitter Deep DiveTRANSCRIPT
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29:10:13
Twitter. A Deep Dive29:10:13
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Agenda
1.A brief history of audience participation
2.Twitter, an introduction
3.Luke Townsin from Twitter
Task Drinks!
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Historically audiences were always active
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Then technology made them passive
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Technology allowed us to become contributors
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Today your audience is more active than ever…
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And everyone in the audience has an audience
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This has breathed new life into live experiences
THE RISE OF REAL-TIME
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No-ones powered this more successfully than Twitter
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218m monthly users
500m tweets sent each day
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They’re preparing the most exciting tech IPO since Facebook
Twitter wants to raise $1bn
in its stock market debut
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Transforming the way we watch TV
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“Twitter is the social soundtrack for TV”
MIT Media Lab, Chief Media Scientist of Twitter
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It’s the social soundtrack for sport, music, politics, fashion, and any other types of popular events & culture…
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Paddy Power’s Twitter Skywriting
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80% of users access Twitter from mobile devices (that’s 161.25M)
65% of all of its ad revenues come from mobile
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Which is handy…
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With @SomethingISaid Twitter becomes a play-along experience for viewers.
“
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We have a vocal, reinvigorated audience who crave real-time experiences in which they can participate.
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Brands now have to think less about ‘composing’ stories and more about ‘performing’ them.