digital activism strategy in 11 steps
DESCRIPTION
from a 2009 training in MoroccoTRANSCRIPT
Digital ActivismStrategy
in
11 Steps
Mary Joyce – 2009
Flickr: Nina Matthews Photography
Strategy
a plan for how to achieve your goal
1) Build a team.
photo: ninkinanka (Flickr)
Build a team.
photo: ninkinanka (Flickr)
Organizer
Web/Graphic Designer
Strategy Communications
2) Develop a goal.
photo: ogimogi (Flickr)
2) Develop a goal.
photo: ogimogi (Flickr)
Ach
ievab
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spirin
gSpecifi
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3) Collect information.
photo: centralmnstories (Flickr)
3) Collect information.
Who?What?When?Where?Why?Goal
4) Recruit supporters.photo: baonguyen (Flickr)
5) Build a web presence.
6) Identify a target.
6) Identify a target.
Who has the power to give you what you want?
7) Develop an action.Photo: sengkit (Flickr)
8) Make a call to action.Photo: ItzaFineDay (Flickr)
8) Make a call to action. Communicators develop
message &Organizers contact supporters
via
•Social Networks•E-mail•Web Site•Mobile
9) Execute action.Photo: Joe Tresh (Flickr)
10) Evaluate action.
Photo: eggman (Flickr)
11) Plan next action.
12) Repeat steps 9-11 until you achieve your goal.
Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Pres Recruit
Information GoalTeam
StrategicSteps of aDigital Activism Campaign
Goal Execute Plan Evaluate Execute Plan Evaluate Execute Call to action Plan action Target Web Site Recruit
Information GoalTeam
StrategicSteps of aDigital Activism Campaign
Plan
Cycle of Activism
Execute
Evaluate
Goal
Thank You!