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Digital Advertising Media Pack 2018 Web & Email Advertising Media Pack 2017

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Page 1: Digital Advertising Media Packmediamarx.co.za/asasaicamediatkit2018.pdf4.SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable

Digital AdvertisingMedia Pack

2018

Web & Email AdvertisingMedia Pack 2017

Page 2: Digital Advertising Media Packmediamarx.co.za/asasaicamediatkit2018.pdf4.SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable

WEBSITETHE SAICA

SPECIFICATIONS:All banners must be either in*.gif or *.jpg format (static or animated).

MATERIAL DEADLINE:A final copy of the content must be submitted 3 - 5 days prior toappearing on the website

SAICA WEBSITE ADVERTISING RATESHome page

StatisticsAge Profile CAs, AGAs AND ATs - JUNE 2017

Under 30 10.4%30 - 39 39.5%40 - 49 25.5%50 - 59 11.2%60+ 13.3%

Side header:173W X 142H PIXELS

Main header:650W X 102H PIXELS

Advertise here

Advertise here

Professional category Gender profileCommerce and industry: 48% Female: 25%Public practice: 30% Male: 75%Other (For example; Educational,government, other,other, retired,unemployed): 22%

Main headerHeader 1Header 2Header 3Header 4Header 5Header 6Header 7

650w x 102h pixels173w x 142h pixels173w x 142h pixels173w x 142h pixels173w x 142h pixels173w x 142h pixels173w x 142h pixels173w x 142h pixels

R40 000R15 000R15 000R15 000R11 000R10 000R9 000R8 000

R36 000R13 500R13 500R13 500R9 900R9 000R8 100R7 200

R34 000R12 750R12 750R12 750R9 350R8 500R7 650R6 800

R30 000R10 000R10 000R10 000R7 000R6 500R6 000R5 000

Banner Banner Size Costs (per month) 1 – 3 months

Costs (per month) 4 – 6 months

Costs (per month) 7 – 8 months

Costs (per month) 9-12 months

SAICA WEBSITE ADVERTISING RATESContent pages

Main headerHeader 1Header 2Header 3

650w x 102h pixels173w x 142h pixels173w x 142h pixels173w x 142h pixels

R21 000R7 000R7 000R7 000

R18 900R6 300R6 300R6 300

R17 850R5 950R5 950R5 950

R16 800R4000R4000R4000

Banner Banner Size Costs (per month) 1 – 3 months

Costs (per month) 4 – 6 months

Costs (per month) 7 – 8 months

Costs (per month) 9-12 months

A comprehensive electronic guide to the SAICA Secretariat and its activities and initiatives, offering information on accounting and other related topics. It covers news, events, interesting stories,

SAICA press releases, exclusive member services, as well asaccess to specific constituencies such as Commerce and Industry, Public Practice and the SAICA Information Centre.

There are also sections on related organisations, useful links and SAICA's business partnerships with other organisations. This site receives on average more than 212 279 users per month.

General conditions :

1. The customer acknowledges that he has read and agreed to the terms and conditions set out in this rate card, and in particular acknowledges that he has read and agreed to these general conditions.2.While every care is exercised, SAICA shall not be liable for errors in or the non-appearance of or the mispositioning of any advertisement howsoever caused and whether as a result of any negligent or grossly negligent conduct or omission on the part of SAICA. Any such error, non-insertion, or the like shall not invalidate a contract, nor shall SAICA become liable for any loss or damage including any consequential damage occasioned by such conduct or omission.3.The positioning of advertisements shall be entirely at the discretion of SAICA. SAICA shall retain the sole discretion to elect, to cancel or suspend any order in the event of having to reduce or restrict the size of its publication for any reason, or in the event of the customer failing to make payment, or making late payment for previous advertisements.4.SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable or defamatory for any reason whatsoever, and in this regard SAICA's decision shall be final and binding. Any such error, non-insertion, or the like shall not invalidate a contract, nor shall SAICA become liable for any loss or damage including any consequential damage occasioned by such conduct or omission.5.Customers' instructions must always be provided in writing before the booking deadline.6.Payment and proof of payment must be submitted before any advertising banners are placed onto SAICA's electronic media. If an advertiser already has a banner advert on the website and wishes to extend their contract, proof of payment for the extension period must be provided as the advertising banner will be taken off the website until proof of payment has been made.7.SAICA does not automatically renew existing advertiser's contracts. The onus is on the existing advertiser to renew the contract.8.Where an advertisement has not been inserted or inserted incorrectly, as a result of any error or omission by SAICA, SAICA shall at its sole discretion and without in any way admitting or incurring any liability whatsoever, be entitled to place such advertisement in a later edition, alternatively place a corrected version of any such advertisement in a later edition.

SAICA WEBSITE ADVERTISING RATES (excluding VAT)Home page

SAICA WEBSITE ADVERTISING RATES (excluding VAT)Content pages

www.saica.co.za

Page 3: Digital Advertising Media Packmediamarx.co.za/asasaicamediatkit2018.pdf4.SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable

Type of content Cost (excluding VAT)

Digitorial maximum 600 wordsPromote digitorial via Facebook postPromote digitorial via TwitterPost on LinkedIn

Main header: 1020w x 85h pixels

Site take-over

Side 1: 299w x 331h pixels

Footer banner: 1020w x 85h pixels

WEBSITETHE ASA

Main headerSide 1Side 2

Footer bannerSite take over

1020w x 85h pixels299w x 331h pixels299w X 331h pixels1020w x 85h pixels

R4 000R3 000R2 900R1 000R30 000

R3 600R2 700R2 600R900n/a

R3 400R2 550R2 450R850n/a

R3 200R2 400R2 300R700n/a

Banner Banner Size Costs (per month) 1 – 3 months

Costs (per month) 4 – 6 months

Costs (per month) 7 – 8 months

Costs (per month) 9-12 months

Main headerSide 1Side 2

Footer banner

650w x 102h pixels173w x 142h pixels173w x 142h pixels173w x 142h pixels

R2 000R1 500R1 450R500

R1 800R1 350R1 305R450

R1 700R1 275R1 230R400

R1 600R1 200R1 160R350

Banner Banner Size Costs (per month) 1 – 3 months

Costs (per month) 4 – 6 months

Costs (per month) 7 – 8 months

Costs (per month) 9-12 months

By advertising in ASA you expose yourself to South Africa’s highestpaid professionals.

CEOs, CFOs, Business Owners, MDs and Boards of Directors, make up this dynamic group of core business leaders who collectively spend in

excess of R108 billion annually on lifestyle purchases. The CA(SA) designation enjoys an enviable standing in terms of recognition and reputation in the local and international arena. CAs(SA) form one of the most lucrative market segments in South Africa:

- 75% of Chief Financial Officers of the JSE top 200 are CAs(SA)- 32% of Directors of the JSE top 200 are CAs(SA)- 32% of Chief Executive Officers of JSE top 40 are CAs(SA)- JSE top 40 companies where the CEOs are CAs(SA) financially outperform those that are not headed by CAs(SA)

This website recieves an average of 50 751 users per month.

ASA WEBSITESponsored content

R5 000R2 000R2 000R2 000

ASA WEBSITE ADVERTISING RATES (excluding VAT)Content pages

ASA WEBSITE ADVERTISING RATES (excluding VAT)Home page

Side 2: 299w x 331h pixels

SPECIFICATIONS:All banners must be either in*.gif or *.jpg format (static or animated).

MATERIAL DEADLINE:- Booking Deadline Dates: 15th day of preceding Issue month - Artwork Due Dates: 25th day of preceding Issue month

www.accountancysa.org.za

Page 4: Digital Advertising Media Packmediamarx.co.za/asasaicamediatkit2018.pdf4.SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable

MAGAZINETHE ASA

DPSFPFC (c)

Half page (d)Third page (e)

Quarter page (f)Strip (g)

Corner (h)Video

R25 000R15 000R10 000R8 000R5 000R4 000R3 000

R10 000

R22 500R13 500R9 000R7 200R4 500R3 600R2 700

n/a

R21 250R12 750R8 500R6 800R4 250R3 400R2 550

n/a

R20 000R12 000R8 000R6 400R4 000R3 200R2 400

n/a

Size Costs (per month) 1 – 3 months

Costs (per month) 4 – 6 months

Costs (per month) 7 – 8 months

Costs (per month) 9 - 12 months

A: Outside backB: Inside front / back297 x 210 mm(bleed 304 x 214mm)

E: 1/3 across77,8 x 184mm

C: Full page297 x 210mm(bleed 304 x 214mm)

F: 1/4 up123,3 x 85,5mm

D: 1/2 up259,6 x 85,5mm

G: 1/4 across55,1 x 184mm

D: 1/2 across123,3 x 184mm

H: 1/8 across55,1 x 85,5

COVERA / B

C

EF

G H

D

D

Reasons to advertise in ASA:

1. Our audience forms one of the most lucrative market segments in South Africa. They often have remuneration packages in excess of R1.5 million per annum, which gives them an LSM10.2. That’s not only where their wealth lies: 72% also own unit trusts, 38% own them off shore and 21% have more than one home.3. This captive market has the highest professional and personal buying power in the countr4. CAs(SA) approximate spending per annum on business-related purchases and leasing is over R150 billion.5. The CA(SA) is the highest paid designation in the country as per the Robert Walters recruitment salary survey.6. More than 75% of our members go on regular business (and personal) trips locally and overseas.

- Booking Deadline Dates: 5th day of preceding Issue month (or closest date thereof)- Artwork Due Dates: 12th day of preceding Issue month (or closest date thereof)- LOADING FEES – Special / Prime Positions- Covers 15%- Any specific page requested 10% (ie an advert next to an article or on page 3 etc). Digital ASA is available on the following platforms. By advertising you get exposure on all of them:

- Digi-mag: Emailed monthly on the first working day of every month- PDF (printable): Emailed at the start of every month- Digital version: From February 2018 a responsive version for mobile consumption will be available for viewing as well as downloading from mobile devices.

ADVERTISING RATES (excluding VAT)

SIZES:

TECHNICAL INFORMATION:• Advertising material must be supplied as CMYK PDFs (300 dpi) and preferably in a digital format either sent via, e-mail or WeTransfer• Applications not suitable for publishing include MS-Word, WordPerfect and PowerPoint.• Please supply all fonts used and ensure accurate colour make-up.• Any additional make-up, typesetting or editing will be charged for.

Reach almost 57 000

�nance professionals monthly.

Distributed to42 900 CAs(SA)

3030 AGAs(SA) and 10 200 trainees

Page 5: Digital Advertising Media Packmediamarx.co.za/asasaicamediatkit2018.pdf4.SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable

General conditions :

1.The customer acknowledges that he has read and agreed to the terms and conditions set out in this rate card, and in particular acknowledges that he has read and agreed to these general conditions.2.While every care is exercised, SAICA shall not be liable for errors in or the non-appearance of or the mispositioning of any advertisement howsoever caused and whether as a result of any negligent or grossly negligent conduct or omission on the part of SAICA. Any such error, non-insertion, or the like shall not invalidate a contract, nor shall SAICA become liable for any loss or damage including any consequential damage occasioned by such conduct or omission.3.The positioning of advertisements shall be entirely at the discretion of SAICA. SAICA shall retain the sole discretion to elect, to cancel or suspend any order in the event of having to reduce or restrict the size of its publication for any reason, or in the event of the customer failing to make payment, or making late payment for previous advertisements.4.SAICA reserves the right to alter, abbreviate or omit advertisements if they appear to be illegal, objectionable or defamatory for any reason whatsoever, and in this regard SAICA's decision shall be final and binding. Any such error, non-insertion, or the like shall not invalidate a contract, nor shall SAICA become liable for any loss or damage including any consequential damage occasioned by such conduct or omission.5.Customers' instructions must always be provided in writing before the booking deadline.6. Payment and proof of payment must be submitted before any advertising banners are placed onto SAICA's electronic media. If an advertiser already has a banner advert on the website and wishes to extend their contract, proof of payment for the extension period must be provided as the advertising banner will be taken off the website until proof of payment has been made.7. SAICA does not automatically renew existing advertiser's contracts. The onus is on the existing advertiser to renew the contract.8.Where an advertisement has not been inserted or inserted incorrectly, as a result of any error or omission by SAICA, SAICA shall at its sole discretion and without in any way admitting or incurring any liability whatsoever, be entitled to place such advertisement in a later edition, alternatively place a corrected version of any such advertisement in a alter edition.

ABOUT SAICAThe South African Institute of Chartered Accountants (SAICA), South Africa’s pre-eminent accountancy body, is widely recognised as one of the world’s leading accounting institutes. The Institute provides a wide range of support services to more than 40 000 members and associates who are chartered accountants [CAs(SA)], as well as AGAs(SA) and ATs(SA) and who hold positions as CEOs, MDs, board directors, business owners,

Cchief financial officers, auditors and leaders in their spheres of operation, including the public sector.

Most of these members and associates are active in commerce and industry, play a significant role in the nation’s highly dynamic business sector, and make a significant impact on the economic development of the country.

Local: 08610 SAICA (72422) | International: +27 11 621 6600 | Email: [email protected] | www.saica.co.za

SPECIFICATIONS FOR ADVERTISING IN THE NEWSLETTERSAll banners [static only] must be supplied either *.gif or *.jpg formatDeadline: One week before apprearing in the newsletter

BANNER SIZE – 121W X 100H PIXELS

Cost per issue R12 000 [excluding VAT]

NEWSLETTERS

CA WORLD Newsletter

Example of banner size:150W X 120H PIXELS

Example of banner size:340W X 120H PIXELS

Advertise hereAdvertise here

SAICA's CA WORLD newsletter is on the first Friday of every month to all members (42 900),

associates (3030) and trainee accountants (10 200). The newsletter contains concise summaries

of all the latest accounting developments, with web links to more detailed information on each topic.