digital and cultural organisations: where are we now?
TRANSCRIPT
![Page 1: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/1.jpg)
Digital and cultural organisations: Where are we now?
John Stack, Digital Director, Science Museum Group3 July 2015
![Page 2: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/2.jpg)
Digital is …
![Page 3: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/3.jpg)
Digital is …hard to define
• Technology
• Content
• Design
• Data
• Social media
• Copyright
• User generated content
![Page 4: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/4.jpg)
Digital is …part of everything
• Programme
• Marketing
• Research
• Collection access
• Commerce
• Education
• Visitor experience
• Brand
![Page 5: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/5.jpg)
Digital is … helping us
• Reach
• Niche
• Live
• Commerce
• Community
• Multimedia
• Interactivity
![Page 6: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/6.jpg)
Digital is … challenging us
• Too expensive and risky
• Too cheap and easy
• Doesn’t have a “right” place in the organisation
• Doesn't respect departmental boundaries
• Is changing quickly
• Is hard to measure
• Requires new skills
• Requires us to work differently
![Page 7: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/7.jpg)
Audiences …
![Page 8: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/8.jpg)
Audiences …
• Expect a high-quality, seamless digital experience
• Have limitless access to information
• Need help understanding this information
• Are digital creators too and need resources to use
• Have knowledge about the collections that we don’t
![Page 9: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/9.jpg)
We’re thinking about …
![Page 10: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/10.jpg)
We’re thinking about… experiences
• Online
• On gallery
• Holistically
![Page 11: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/11.jpg)
We’re thinking about… collections
• Digitisation
• Creative Commons
• Crowdsourcing
![Page 12: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/12.jpg)
We’re thinking about… narratives
• Telling stories through the collections
• Engaging audiences with contemporary science
![Page 13: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/13.jpg)
We’re thinking about… technology
• Solid foundations
• Sustainable
• Scalable
![Page 14: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/14.jpg)
We’re thinking about… organisational culture
• Audience data
• Skills
• Processes
• Innovation lab
![Page 15: Digital and cultural organisations: Where are we now?](https://reader030.vdocument.in/reader030/viewer/2022032619/55c45057bb61eb265e8b460e/html5/thumbnails/15.jpg)
Thank you