digital and denim: the new rules of branding - kim monney global head of product marketing at just...
TRANSCRIPT
9th March 2017
ExecLN CMO / Marketing Leaders Event
Digital & DenimKim Monney - EXECLN - 9 March 2017
What does it mean to be ‘professional’ in 2017?
of people will give an answer they know is wrong just to fit in
Solomon Asch 1951
If someone notices, ensure it’s for the right reasons
Emotional aftertaste of an experience with a product, company or person
Who you are and what differentiates you
A reason to choose
Ze Frank - Buzzfeed Cheryl Burgess - Blue Focus Marketing
Dave Kerpen - Likeable Media
What it means to be ‘professional’ has changed
B2C?B2B?
Digital?
H2H
If someone notices, ensure it’s for the right reasons
Thank you