digital and social media in pr
TRANSCRIPT
![Page 1: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/1.jpg)
Digital & Social Media in PR
Presented by: Syed Mohsin Raja.
SBI Public Relations SummitDr Bhupen Hazarika Centre for Mass Communication & Journalism
(BCMJ), Cotton College, Guwahati
Date: 6th May, 2017
![Page 2: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/2.jpg)
The Story: Mango Tree
Change: Newest Tool
![Page 3: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/3.jpg)
What is Digital Media?
![Page 4: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/4.jpg)
“Digital media are any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers. Computer programs and software; digital video; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.” - Wiki
“Any media that can be produced, reproduced, stored, shared on and using a
digital device.”Digital media can be either ONLINE or OFFLINE.
What is Digital Media?
![Page 5: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/5.jpg)
The Usage of Digital Media
Newest Tool
![Page 6: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/6.jpg)
North-Eastern Context
STATE Computers (%) Internet (%)
Arunachal 8.2 2
Assam 9.3 1.7
Manipur 9 2.1
Meghalaya 7.6 1.5
Mizoram 15.2 2.5
Nagaland 8.9 1.7
Sikkim 11.5 3.3
Tripura 7.2 1
Percentage of Households having COMPUTERSPercentage of Households with INTERNET.
- Census Data 2011
![Page 7: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/7.jpg)
The Tools in PR:
1. Publicity Media
2. Oral Communication,
3. Printed Literature,
4. Advertising,
5. Media Relations
New Tool for PR: How?
![Page 8: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/8.jpg)
Publicity Media
![Page 9: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/9.jpg)
Oral Communication
![Page 10: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/10.jpg)
Printed Literature
![Page 11: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/11.jpg)
Why PR?
To Influence the Public Attitude
ATTITUDE
![Page 12: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/12.jpg)
How Do We Influence Today?
![Page 13: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/13.jpg)
Websites and applications that enable users to create and share content or to participate in social networking.
SM is mostly ONLINE.
OTT is the latest evolution
What is Social Media?
![Page 14: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/14.jpg)
Influence is Greek
• Influence is Greek, without RESPONSIBILITY.
Narcissus
Narcissism
Narcosis
![Page 15: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/15.jpg)
Social Media and ‘Hum Log’
Digital Divide
Digital Depression
and
Digital Hypochondria
Technology Acceptance Model: Fred Davis, 89’
![Page 16: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/16.jpg)
Social Media and PR
4 Major Elements in PR:
1. Two-way Communication,
2. Mutual Understanding,
3. Caring for Public Opinion,
4. Social Responsibility.
![Page 17: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/17.jpg)
PR in the Age of Digital & Social Media
• We need an integrated approach of Digital, Social and PR to campaigns.
![Page 18: Digital and Social Media in PR](https://reader033.vdocument.in/reader033/viewer/2022051521/5a64fff67f8b9a223a8b485b/html5/thumbnails/18.jpg)
Thank You!