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Digital Audio Content On Demand

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Digital spoken-word programs from top personalities & content producers listened to by millions for free. Whenever, Wherever and However You Want Digital audio is about more than just music.

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Winner 2014 | Serial/This American Life/Chicago Public Media An audio game-changer, this compelling, multi-episode podcast closely examined the evidence against an 18-year-old facing a life sentence for murder, illuminating disturbing flaws in the justice system along the way. The first unquestionably mainstream podcast, it has been downloaded nearly 60 million times.

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140 Million Monthly Downloads & Growing

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We have the Hosts, the Guests and the Star Power to influence your audience! Aaron Eckhart - Adam McKay - Aisha Tyler - Al Roker - Alan Thicke - Alec Baldwin - Andy Cohen - Arnold Schwarzenegger - Aziz Ansari - B.J. Novak - Bill Hader - Billy Crystal - Bob Saget - Bobbie Brown - Brad Williams - Brande Roderick - Brandon Boyd - Brian Wilson - Bryan Callen Cameron Diaz - Candace Cameron - Carlton Gebhia - Carrie Brownstein - Charlie Daniels - Chris Elliot - Christina Applegate - Christina Ricci - Christopher Titus Dale Earnhardt Jr - Dana Carvey - Dana Gould - Daniel Radcliffe - Danny McBride - Dave Attell - Dave Mustaine - David Koechner - David Spade - David Wild - Donald Faison - Donald Trump - Donny Osmond - Duff McKagan - Eli Roth - Eric Roberts - Eric Stonestreet - Ezra Koenig - Fred Armisen - GabrielIe Iglesias - Galanes "GG" Gharachedaghi - Greg Proops - Gretchen Rossi - Harris Ford - Hugh Jackman - Ivan Reitman - Jamie Kennedy - Jared Leto - Jeff Bridges - Jerry Seinfeld - Jerry Springer - Joan Rivers - John Densmore - Jon Favreau - Jon Taffer - Judd Apatow - Kanye West - Kenny Loggins - Kenny Rogers - Kevin Nealon - Kevin Smith - Kim Kardashian - Kim Richards - Kit Harrington Korie Robertson - Kristen Takeman - Kris Kardashian - Louie Anderson - M Shadows - Marc Maron - Maria Menounos - Marianne Williams - Mark McGrath - Marilyn Manson Matthew Modine - Martina McBride - Meredith Viera - Michael Ian Black Moby - Neil deGrasse Tyson - Nick Offerman Nicole Scherzinger - Oliver Stone - Pamela Anderson - Patricia Heaton - Patti Stanger - Patton Oswalt - Perry Ferrell - Quinton "Rampage" Jackson - Rick Springfield Ricky Gervais - Sean Stewart Slash - Stan Lee - Steve O - Taylor Locke - Tenacious D - Tito Ortiz - TJ Miller - Tom Arnold Tom Cruise - Tom Hanks Tony Stewart - Topher Grace - Will Arnett - Will Ferrell - Will Forte - William Shatner All Have Appeared as Guests on PodcastOne Programming

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What can you get when advertising in a podcast? Measurable and Accurate Metrics Listeners are active, rather than passive. They choose what programs they want to listen to. Audience can seek out programs specific to their interest. Audio On-Demand, people listen when and where they want. Minimal Advertising Clutter (4 spots per hour) Organically endorsed spots by hosts 15:s, :30s and :60s Live Reads and Pre Records Ad Insertion technology allowing Geo Targeting and Copy Split capabilities as well as facilitating time sensitive campaigns.

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.com No matter where, when or how a program is enjoyed, your brand message is delivered. Sponsor and Content Are One Hosts Website & Social Channels Client Logo

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Effective Advertising Campaigns Start Here Minimal inventory clutter (4 5 units per hour) with maximum separation - Radio and TV have significantly more ads per hour Organically endorsed spots, read by the hosts. Examples below. With over 250,000 podcasts available, our audience seek out our programs because they follow and trust our hosts. Our audience loyalty is reflected in the success of our direct response advertisers who continue to purchase ads. Integrate your brand into the content of the show. Segment topics can revolve around your brand. Your product can be used during the podcast and guests can leave with your product in hand. The possibilities are as endless as you are creative.

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Audio plus visual integration. Sponsorship Splash Ad BannerForced Video Ad

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Pre-Roll Integration on PodcastOne.com

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Podcast advertising began with Direct Response advertisers who were willing to test the new industry. Countless Direct Response advertisers now work with PodcastOne on an ongoing basis. then the brands took notice. In Year 1, Six brand advertisers tested PodcastOne In Year 2, Thirteen brand advertisers worked with PodcastOne In year 3, Over 60 brand advertisers worked with PodcastOne Advertisers have taken notice

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Many More And you!

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Podcasting Equates to Accountability With third party verification Every download is tracked in our metrics and third party verification re- confirms that your spots were heard. Know how many people hear your spot every time a podcast is downloaded. - Quantitative & Qualitative - Ad Injection - Audience Verification * Or other agency preferred tag companies

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Podcast Consumption 65+ % Progressively Stream Episodes 85-88% Within 48 Hours of Release 88-96% Prior to Next Release 4% Not Listened To/Listened To Beyond Scope of Research Available

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Reach and Growth More than seven in ten (71%) now own a smartphone, an increase of ten percentage points from the 2014 report. Podcasting continues to rise. Monthly Audio podcasts grew from approximately 39 million monthly users in 2014 to approximately 46 million monthly users in 2015. The Infinite Dial - 2015 % Who Have Listened to an Audio Podcast Source: Infinite Dial 2015 2006 2010 2014 2015 Approximately 89 Million in 2015

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Sources: Ratings Data: Broadcast ratings from NPR reports and growth based upon last three year trend. Ad supported digital ratings from Webcast Metrics. Revenue Data: Broadcast 2013 revenue from RAB and digital audio ad revenue from Emarketer 2013-2017 The Audio Market: Fast Forward ($ in billions)(in millions)

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Source: Edison Research. Fall Survey 2014. Podcast listeners (defined as those who reported listening to a podcast in the last 24 hours) spend an average of 5 hours and 50 minutes each day consuming audio.

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Shift in Podcast Listening Sample Demographics Male Female 10% Increase in Male listeners

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Ethnicity Twice the survey response, nearly the same audience ethnicity as the 2013 survey White Increased 4% Hispanic/Latino Decreased 1% Asian/Black/Other Decreased 3% Sample Demographics

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Income < $25,000 Decreased 2% $25,000 to < $50,000 Decreased 2% $50,000 to < $75,000 Increased 1% < $75,000 to < $100,000 No Change $100,000 to < $150,000 Increased 4% $150,000 or > Increased 1% No Answer Decreased 2% Sample Demographics

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Number of podcasts listened to per week One 14% Two 22% Three 23% Four or Five 17% Six to Ten 9% 11 or more 15% Average of six podcasts listened to per week

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PodcastOne Delivers Real Scale Estimated Weekly Impressions PandoraSpotifyPodcastOneSlacker 1.5B190M111M35M * Webcast Metrics, Edison Research, Afterbuzz and other industry sources

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Sources: Extrapolated from Triton Digital Webcast Metrics March Ranker and *Edison Research (March Report) #1Pandora Corporate1,351,166,746 #2iHeartMedia596,184,624 #3Spotify Corporate237,396,096 #4CBS Radio Inc.144,831,456 #5Cumulus Streaming Network106,853,040 #6*PodcastOne71,805,245 #7ESPN Radio Corporate65,291,184 #8NPR Member Stations42,593,040 #9Slacker, Inc40,472,208 #10Greater Media Corporate23,178,960 Impressions Ranker by Network

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Major Shift in Podcast Listening Devices Devices used most often to listen to podcasts Dont Know Computer Smartphone or Mobile Device Base: Ever listened to podcast Source: Infinite Dial 2015

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Audio Podcast Listening In a typical week, approximately how much time in hours and minutes do you listen to podcasts? 10.9 11.7 8.6 7.2 11.9 11.3 11.4 9.6 Mean

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Audio Podcast Listening When you listen to audio podcasts, do you ever % Saying Yes Download manually to listen later Click and listen immediately Subscribe to and download automatically to listen later

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Podcasts Listened to Immediately: In the last month, approximately how many individual podcast episodes have you listened to by clicking and listening immediately? 10.1 10.2 9.6 10.4 11.5 8.7 10.7 8.2 Mean Compared to 2013, people are listening to more podcasts 1 to 10 decreased, 11-20 increased, 21-40 increased, 41 or More increased

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CASE STUDIES Amazon Guitar Center Auto Parts

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Amazon was a founding sponsor with PodcastOne and continues to sponsor our podcasts. During the podcasts, hosts drive listeners to make their purchases on Amazon.com by clicking through their unique URLs and banners at PodcastOne.com. This campaign has provided Amazon with millions of dollars in revenue and continues to be successful for both Amazon and PodcastOne hosts. Example read: Amazon pays me a small commission every time you make a purchase using the banner located at PodcastOne.com. If you want to support my podcast and make a purchase at Amazon with no additional cost to you, please use the Amazon banner at PodcastOne. Amazon is a prime example of how well direct response works at PodcastOne. 2014 Amazon for PodcastOne Amazon Banner Clicks Items OrderedDollars Spent Total:977,946308,495$8,451,139.00

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PodcastOne in partnership with Guitar Center created an OnDemand audio network that targeted Guitar Centers core male demographic for its campaign. Utilizing its top name hosts, PodcastOne was able to deliver the core impressions and drive the promotional message to its listeners. Audio: PodcastOne guaranteed impressions = 3,289,033 PodcastOne delivered impressions = 3,354,088* Index = 102 *Source: Abacast Delivery and Verifed Display Total Display Impressions = 50,534 *Source: Google Analytics Total Delivered Impressions = 3,404,622 *Sources: Google Analytics/Abacast PodcastOne Guitar Center Week of 6/16/15 (Thur Sun) 2pm Cutoff

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Advertiser: Client X (Campaign A) Objective: PodcastOne guaranteed 475,135 Impressions with Abacast Execution: PodcastOne used Abacast and DFP Dart Tagging to track impressions during the campaign Results: Dart Tagging resulted in 506,561 Impressions, over delivery of 6% Auto Parts Advertiser: Client X(Campaign B) Objective: PodcastOne guaranteed 502,082 Impressions with Abacast Execution: PodcastOne used Abacast and DFP Dart Tagging to track impressions during the campaign Results: Dart Tagging resulted in 531,531 Impressions, over delivery of 6% Case Study

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Kit Gray| President PodcastOne Courtside Entertainment Group PodcastOne.com 335 North Maple Drive | Suite 127 | Beverly Hills, CA 90210 Phone 310-858-0888 | Fax 310-362-8911 | Email kit@podcastone.comkit@podcastone.com