digital banking in 2012

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Customer Experience Solutions. Delivered. Digital Banking in 2012 Outlook & Trends

Post on 17-Oct-2014

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In this webinar Backbase's CEO and co-founder, Jouk Pleiter along with Head of Marketing, Jelmer de Jong, will share the latest developments in mobile banking, user experience, advanced personalization and the new, self-directed consumer.

TRANSCRIPT

Page 1: Digital Banking in 2012

Customer Experience Solutions. Delivered. 1

Digital Banking in 2012

Outlook & Trends

Page 3: Digital Banking in 2012
Page 4: Digital Banking in 2012

Customer Experience Solutions. Delivered. 4

Key Focus Area’s for 2012

Self-Directed Customer

User Experience

Mobile Banking

Personal & Relevant

Page 5: Digital Banking in 2012

Customer Experience Solutions. Delivered. 5

Self-Directed

Customer

Page 6: Digital Banking in 2012

Customer Experience Solutions. Delivered. 6

Page 7: Digital Banking in 2012

Customer Experience Solutions. Delivered. 7

Emerging Customer Behavior

Page 8: Digital Banking in 2012

Customer Experience Solutions. Delivered. 8

Page 9: Digital Banking in 2012

Customer Experience Solutions. Delivered. 9

Emerging Changes in Customer Behaviro

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Customer Experience Solutions. Delivered. 10

Paradigm Shift: From ‘Inside-out’ to ‘Outside-in’

INTERNALSYSTEMS

AND PLATFORMS

Inside-Out

Outside-In

CUSTOMEREXPERIENCE

LAYERLOOSELYCOUPLED

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Customer Experience Solutions. Delivered. 11

User ExperienceDesign

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Customer Experience Solutions. Delivered. 12

User Experience Design

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Customer Experience Solutions. Delivered. 13

focused campaignsfocused campaigns

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Customer Experience Solutions. Delivered. 15

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Customer Experience Solutions. Delivered. 16

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Customer Experience Solutions. Delivered. 17

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Customer Experience Solutions. Delivered. 19

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Customer Experience Solutions. Delivered. 21

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Customer Experience Solutions. Delivered. 22

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Customer Experience Solutions. Delivered. 23

Ubiquity

Mobile Banking

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Customer Experience Solutions. Delivered. 24

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Customer Experience Solutions. Delivered. 25

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Customer Experience Solutions. Delivered. 29

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Customer Experience Solutions. Delivered. 30

Personal &

Relevant

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Customer Experience Solutions. Delivered. 31

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Customer Experience Solutions. Delivered. 32

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Customer Experience Solutions. Delivered. 33

Personal & Relevant

Targeting

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Profile A

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Profile B

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Customer Experience Solutions. Delivered. 36

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Customer Experience Solutions. Delivered. 37

Personal & Relevant

Segmentation

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Customer Experience Solutions. Delivered. 38

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Customer Experience Solutions. Delivered. 39

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Customer Experience Solutions. Delivered. 41

Personal & Relevant

Customization

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Customer Experience Solutions. Delivered. 42

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Customer Experience Solutions. Delivered. 43

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Thank YouWWW.BACKBASE.COM

[email protected]

NEW YORK : +1 646 478 7538

AMSTERDAM: +31 20 465 8888