digital bites: responsive design - one size fits all?
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Responsive design: one size fits all? presented by Barnie Mills, Head of Design at Crafted Ipswich-based integrated digital marketing agency
EASILYDIGESTIBLEDIGITALINSIGHT
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The way we access the web has changed…
20% of adults own a tablet
Mobile Operators Association (MOA)
and YouGov
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Over half of Britain owns a smartphone
(Ofcom)
Xbox One… what will the future hold?
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That causes designers some problems…
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We no longer know the size of the page
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We don’t know how effectively it will be delivered…
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We don’t know how the user will interact with it
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Which in turn can cause the user some problems…
Difficulty interacting
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Difficulty exploring
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Painful page load time
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So, is there an answer?
You could have a mobile site…
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But what about tablets?
www.econsultancy.com/
Conversion rate by device
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You could have an app…
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But which platform? It’s starting to sound expensive! And who is going to manage them all?
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You could just hope that your desktop site does the job…
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Hopefully users won’t be too frustrated (There could be consequences)
You targeting
me?!
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Or you could have a responsive site! (it only took me 20 slides to get to the point!)
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So, what’s that then?
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Some real life examples…
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O’Neill iOS • Conversions increased by 65% • Transactions up 112.5% • Revenue increased by 101.25%
Android • Conversions increased by 407.32% • Transactions up 333.3% • Revenue increased by 591.42%
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www.econsultancy.com/uk/blog/62260-five-brands-that-reaped-rewards-after-adopting-responsive-design
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Time Magazine • Mobile and tablet traffic up by 10% • Mobile pages per visit (PPV) up by 23% • Mobile bounce rate decreased by 26%
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www.econsultancy.com/uk/blog/62260-five-brands-that-reaped-rewards-after-adopting-responsive-design
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How is this relevant to me?
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Make your customer’s life easier
Difficulty interacting
Difficulty exploring
Painful page load
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Make your life easier
A single site to manage
and maintain
Analytics in one place,
a single report to analyse
Google recommends
responsive design
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Futureproof (I tried so hard to avoid buzzwords!)
?
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Thank you Any questions?
Ipswich Studio 32 Fore Street, Ipswich, IP4 1JU
T: +44 (0) 1473 322841 E: [email protected]
London Office
Clerkenwell Workshops, 27/31 Clerkenwell Close,
London, EC1R 0AT T: +44 (0) 20 3393 3852
www.crafted.co.uk
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Credits Iconography from The Noun Project iPad (Andreas Bjurenborg), iPhone, Computer