digital brand specs & guidelines

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DIGITAL BRAND SPECS & GUIDELINES

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D I G I T A L B R A N D S P E C S & G U I D E L I N E S

OWN THE LIVE EVENT

PREGAME INGAME POSTGAME

Social content complements linear and streaming games, providing fans a two-way, engaged, and connected experience during sports’ most exciting moments

TALENT DRIVEN FRANCHISES

From Skip to Joel Klatt to Colin to AROD, our talent ignites the conversation in and around sport 365 days a year.

DEFINITION

BRANDING OPPORTUNITIES

1. Branded Handshake2. Brand Handle Tag or Hashtag3. Presented By Logo appears after first 3 seconds4. Midcard with Presented By Logo5. Endcard with Call-To-Action

CONTENT OPPORTUNITIES

Facebook Instagram Twitter

FOX SPORTS CONTENT PRESENTED BY ENDCARD w/ CTA

USER FLOW

§ NFLAsk Glazer w. Jay GlazerLast Call w. Mike & DeanQB7 w. Michael Vick

§ CFBReggie’s Run of the WeekRing Chronicles w. Urban MeyerLeinart’s Heisman Hopefuls

§ MLBFull Count w. Ken RosenthalTop 5’s w. the Whiparound Crew

§ THE ASSOCIATIONBroussard: You Kids Don’t Know

LIVE, INTERACTIVE EVENTS

FOX Sports Digital offers your brand the opportunity to seamlessly integrate into our deeply immersive, digital-first productions. Coinciding with the best live-events portfolio in all sports and featuring some of the biggest names in the game, our digital productions provide unique and highly immersive ad experiences that give your brand immediate authenticity and adjacency to our award-winning long-form content.

DEFINITION

BRANDING OPPORTUNITIES

Lite-Touch Integrations:1. Presented By Logo appears after first 3 seconds2. In-stream Branded GFX (topic bars, L3s, logo bugs)

Deeper Integrations:1. Custom, Integrated Opening2. Custom Branded Segments (talent fees applicable)3. Product Integration (talent fees applicable)

CONTENT OPPORTUNITIES

§ Watch Parties: an innovative, award-winning extension of the broadcast, featuring FOX’s most notable talent along with A-list guests (former athletes, celebrities, coaches, etc.), designed to take viewers beyond the game.

§ Unfiltered Long Form: an insider’s look into the biggest events on the sports calendar, typically featuring past participants or relevant personalities and delivering the raw, authentic conversations that fans crave.

CUSTOM BRANDED SEGMENTS

BRANDING TOUCHPOINTS

PRODUCT INTEGRATION

BRANDED GFX – LOWER 3RDS BRANDED GFX – LOGO BUGS

SOCIAL TV & CROSS-PLATFORM

A unique opportunity for your brand to integrate across both linear and social for the complete fan experience: FOX Sports Social TV serves a variety of advertising goals, from allowing deeper branded integration to opening up lighter-touch sponsorship opportunities.

DEFINITION

BRANDING OPPORTUNITIES

1. Branded GFX Integrations on linear and social 2. Branded Logo + Partnership Tag Placements3. Endcard with Call-To-Action on Social

CONTENT OPPORTUNITIES

§ Fan Voting polls on social that tee-up or pay-off segments§ Presentation of real-time social media to tee-up a segment § Talent Q&As fueled by fan interactions on social § Digital visual enhancements that supplement linear pregame

shows or broadcasts

360° FAN JOURNEY

BENEFITS§ Increased branding opportunity in highly visible and active

environments § Fits natively within content streams to encourage organic views

and engagement that drive conversations on linear for a complete 360° experience

§ High impact and scalable

EVENT-BASED COVERAGE

FOX Sports digital video in which a sponsor is integrated into editorially relevant content through logo placement, endcard with call to action and post-copy.

DEFINITION

BRANDING OPPORTUNITIES

1. Branded Handshake2. Brand Handle Tag or Hashtag3. Presented By Logo appears after first 3 seconds4. Midcard with Presented By Logo5. Endcard with Call-To-Action

CONTENT OPPORTUNITIES

§ Instant Highlights: single-play highlights that are posted in near-real time

§ Curated Highlights: top plays, condensed game highlights, star player highlights, etc. which are edited posted following games

§ Motion-graphics: short-form video in which game previews, power rankings, stats, news, etc. is conveyed through stylized imagery, typically encouraging fan interaction

Facebook Instagram Twitter

FOX SPORTS CONTENT PRESENTED BY ENDCARD w/ CTA

USER FLOW

STORIES & ACCESS

12-16 Panels Total: 8-12 FS content, 4 branded1. Branded Handshake “Paid Partnership with”2. Presented By Logo on Second Card3. Midcard with Presented By Logo4. Endcard with Call-To-Action to Swipe Up

Event Access

§ Field Pass

§ Hot Pass

§ Ring Pass

§ Court Pass

§ College Game Week

Talent Access

§ In The Booth

§ In The Studio

§ On The Sideline

§ At Home

USER FLOW

FOX SPORTS CONTENT PRESENTED BY FOX SPORTS CONTENT PRESENTED BY ENDCARD w/CTA

BRANDING OPPORTUNITIES

CONTENT OPPORTUNITIES

CLOSER TO THE ACTION AND TALENT THAN EVER

Facebook Instagram

FOX SPORTS APP & WEBSITE

With the launch of a new, completely redesigned FOX Sports App and website, we offer an innovative design concept that caters specifically to the modern sports fan.

DEFINITION

BRANDING OPPORTUNITIES

1. Story Card Sponsorship2. Scoreboard Sponsorship3. Live Card Sponsorship4. Pre-Roll

BRANDING TOUCHPOINTS

STORIES: Provide 360° view on the sports topics that matter most

SCORES: Up-to-date scores for every game

LIVE TV: Every FOX Sports game and studio show plus real-time stats, bonus cams and more.

EXPLORE: Personalized experiences based on favorite leagues, players and teams

KEY FEATURES INCLUDE

PODCASTS

FOX Sports podcasts, driven by our top personalities and FS1 studio shows, ignite and drive conversation around sports’ biggest topics.

OVERVIEW

BRAND OPPORTUNITIES

ALL-STAR LINEUP

§ Skip and Shannon: UNDISPUTED§ Club Shay Shay§ Speak for Yourself§ First Things First§ Maybe I’m Crazy with Joy Taylor§ Alexi Lalas’ State of the Union§ Breaking the Huddle with Joel Klatt§ Waltrip Unfiltered§ The People’s Sports Podcast

§ Full suite podcast takeover§ Presenting sponsorship§ Podcast videos on Facebook,

Instagram, Twitter, YouTube & FOXSports.com

§ Pre-roll/mid-roll§ Live reads/talent reads§ Custom branded segments§ Custom audio content§ Geo-targeting (city/state)

* Integrations depend on level of spend