digital brand specs & guidelines
TRANSCRIPT
OWN THE LIVE EVENT
PREGAME INGAME POSTGAME
Social content complements linear and streaming games, providing fans a two-way, engaged, and connected experience during sports’ most exciting moments
TALENT DRIVEN FRANCHISES
From Skip to Joel Klatt to Colin to AROD, our talent ignites the conversation in and around sport 365 days a year.
DEFINITION
BRANDING OPPORTUNITIES
1. Branded Handshake2. Brand Handle Tag or Hashtag3. Presented By Logo appears after first 3 seconds4. Midcard with Presented By Logo5. Endcard with Call-To-Action
CONTENT OPPORTUNITIES
Facebook Instagram Twitter
FOX SPORTS CONTENT PRESENTED BY ENDCARD w/ CTA
USER FLOW
§ NFLAsk Glazer w. Jay GlazerLast Call w. Mike & DeanQB7 w. Michael Vick
§ CFBReggie’s Run of the WeekRing Chronicles w. Urban MeyerLeinart’s Heisman Hopefuls
§ MLBFull Count w. Ken RosenthalTop 5’s w. the Whiparound Crew
§ THE ASSOCIATIONBroussard: You Kids Don’t Know
LIVE, INTERACTIVE EVENTS
FOX Sports Digital offers your brand the opportunity to seamlessly integrate into our deeply immersive, digital-first productions. Coinciding with the best live-events portfolio in all sports and featuring some of the biggest names in the game, our digital productions provide unique and highly immersive ad experiences that give your brand immediate authenticity and adjacency to our award-winning long-form content.
DEFINITION
BRANDING OPPORTUNITIES
Lite-Touch Integrations:1. Presented By Logo appears after first 3 seconds2. In-stream Branded GFX (topic bars, L3s, logo bugs)
Deeper Integrations:1. Custom, Integrated Opening2. Custom Branded Segments (talent fees applicable)3. Product Integration (talent fees applicable)
CONTENT OPPORTUNITIES
§ Watch Parties: an innovative, award-winning extension of the broadcast, featuring FOX’s most notable talent along with A-list guests (former athletes, celebrities, coaches, etc.), designed to take viewers beyond the game.
§ Unfiltered Long Form: an insider’s look into the biggest events on the sports calendar, typically featuring past participants or relevant personalities and delivering the raw, authentic conversations that fans crave.
CUSTOM BRANDED SEGMENTS
BRANDING TOUCHPOINTS
PRODUCT INTEGRATION
BRANDED GFX – LOWER 3RDS BRANDED GFX – LOGO BUGS
SOCIAL TV & CROSS-PLATFORM
A unique opportunity for your brand to integrate across both linear and social for the complete fan experience: FOX Sports Social TV serves a variety of advertising goals, from allowing deeper branded integration to opening up lighter-touch sponsorship opportunities.
DEFINITION
BRANDING OPPORTUNITIES
1. Branded GFX Integrations on linear and social 2. Branded Logo + Partnership Tag Placements3. Endcard with Call-To-Action on Social
CONTENT OPPORTUNITIES
§ Fan Voting polls on social that tee-up or pay-off segments§ Presentation of real-time social media to tee-up a segment § Talent Q&As fueled by fan interactions on social § Digital visual enhancements that supplement linear pregame
shows or broadcasts
360° FAN JOURNEY
BENEFITS§ Increased branding opportunity in highly visible and active
environments § Fits natively within content streams to encourage organic views
and engagement that drive conversations on linear for a complete 360° experience
§ High impact and scalable
EVENT-BASED COVERAGE
FOX Sports digital video in which a sponsor is integrated into editorially relevant content through logo placement, endcard with call to action and post-copy.
DEFINITION
BRANDING OPPORTUNITIES
1. Branded Handshake2. Brand Handle Tag or Hashtag3. Presented By Logo appears after first 3 seconds4. Midcard with Presented By Logo5. Endcard with Call-To-Action
CONTENT OPPORTUNITIES
§ Instant Highlights: single-play highlights that are posted in near-real time
§ Curated Highlights: top plays, condensed game highlights, star player highlights, etc. which are edited posted following games
§ Motion-graphics: short-form video in which game previews, power rankings, stats, news, etc. is conveyed through stylized imagery, typically encouraging fan interaction
Facebook Instagram Twitter
FOX SPORTS CONTENT PRESENTED BY ENDCARD w/ CTA
USER FLOW
STORIES & ACCESS
12-16 Panels Total: 8-12 FS content, 4 branded1. Branded Handshake “Paid Partnership with”2. Presented By Logo on Second Card3. Midcard with Presented By Logo4. Endcard with Call-To-Action to Swipe Up
Event Access
§ Field Pass
§ Hot Pass
§ Ring Pass
§ Court Pass
§ College Game Week
Talent Access
§ In The Booth
§ In The Studio
§ On The Sideline
§ At Home
USER FLOW
FOX SPORTS CONTENT PRESENTED BY FOX SPORTS CONTENT PRESENTED BY ENDCARD w/CTA
BRANDING OPPORTUNITIES
CONTENT OPPORTUNITIES
CLOSER TO THE ACTION AND TALENT THAN EVER
Facebook Instagram
FOX SPORTS APP & WEBSITE
With the launch of a new, completely redesigned FOX Sports App and website, we offer an innovative design concept that caters specifically to the modern sports fan.
DEFINITION
BRANDING OPPORTUNITIES
1. Story Card Sponsorship2. Scoreboard Sponsorship3. Live Card Sponsorship4. Pre-Roll
BRANDING TOUCHPOINTS
STORIES: Provide 360° view on the sports topics that matter most
SCORES: Up-to-date scores for every game
LIVE TV: Every FOX Sports game and studio show plus real-time stats, bonus cams and more.
EXPLORE: Personalized experiences based on favorite leagues, players and teams
KEY FEATURES INCLUDE
PODCASTS
FOX Sports podcasts, driven by our top personalities and FS1 studio shows, ignite and drive conversation around sports’ biggest topics.
OVERVIEW
BRAND OPPORTUNITIES
ALL-STAR LINEUP
§ Skip and Shannon: UNDISPUTED§ Club Shay Shay§ Speak for Yourself§ First Things First§ Maybe I’m Crazy with Joy Taylor§ Alexi Lalas’ State of the Union§ Breaking the Huddle with Joel Klatt§ Waltrip Unfiltered§ The People’s Sports Podcast
§ Full suite podcast takeover§ Presenting sponsorship§ Podcast videos on Facebook,
Instagram, Twitter, YouTube & FOXSports.com
§ Pre-roll/mid-roll§ Live reads/talent reads§ Custom branded segments§ Custom audio content§ Geo-targeting (city/state)
* Integrations depend on level of spend