digital-business-lab-introduction-hong-kong
TRANSCRIPT
We are
Digital
Experience
Providers.
Date
2016-02-
29
For
Internal Use
01.0Digital Business Lab
Digital Marketing Hong Kong – Agency Introduction
Digital marketing agency in Hong Kong specializing in social media strategy, data analytics,
content production, influencer marketing, and O2O marketing for lead generation and business
growth.
Providing comprehensive digital marketing solutions for Western and Chinese Markets in
industries ranging from entertainment and fashion to food and beverage.
01.0Digital Business Lab
Digital Marketing Hong Kong – Our Philosophy
We take a holistic approach to digital marketing and ensure that your social media strategies are
aligned with your customer relationship management and O2O marketing by implementing
organisational change management. Our strategies and practices are guided by these core values
and principles:
1. Passion & Curiosity: to remain relevant, current, and innovative, we stay curious and on our
toes, constantly informing ourselves on the latest trends and news
2. Proactivity & Agility: we are proactive and agile in our methods and always prepared to respond
to changes in taste, environment, technology with real time adjustments to actions and
strategies
3. Humility & Respect: we never underestimate how quickly the industry can change and so we
challenge ourselves daily to improve our methodologies and services to stay on top
4. Business Drive & Entrepreneurship: our entrepreneurial spirit drives us to fearlessly combine
risk and innovation to provide cost effective and profitable digital marketing solutions.
01.0Digital Business Lab
Digital Marketing Hong Kong – Our Services Introduction
We combine several key ingredients to deliver a comprehensive digital marketing strategy to target
all your business goals, whether it is boosting sales, building brand awareness or driving traffic to
store. While we specialise in social media campaigns in China and Hong Kong, we also collaborate
with top digital experts to provide high quality solutions.
Our Services:
Social Media Strategy & Data Analytics
Content Production
Influencer Marketing
Customer Relationship Management
O2O Marketing & Digital Transformation
…and more!
03.0Digital Business Lab
Digital Marketing Hong Kong – Our Services Workflow
We provide a streamlined and flexible workflow to help you manage your social
media strategies and campaigns.
SOCIAL MEDIA STRATEGY
TONE OF VOICE
CONTENT PRODUCTION
PAID AND ORGANIC
SOCIAL MEDIA CAMPAIGNS
COMMUNITY MANAGEMENT
CONTENT ADJUSTMENT
SMART SCHEDULING
CONVERSATION
INFLUENCER MARKETING
KEY OPINION LEADER
BRAND AMBASSADOR
INFLUENCER
CUSTOMER RELATIONSHIP
MANAGEMENT
APPS IMPLEMENTATION
DATA COLLECTION
LEAD GENERATION
PHASE
3
PHASE
4
MONITORING
PERFORMANCE DATA ANALYTICS
REAL TIME MANAGEMENT ACCORDING TO
OBJECTIVE(S)
PHASE
2PHASE
1
02.0Digital Business Lab
Digital Marketing Hong Kong – Social Media Strategy & Data Analytics
We implement social media strategies and social media campaigns on Western and Chinese social
media channels, including: Facebook, Instagram, Twitter, YouTube, Tumblr, Pinterest, Weibo, and
WeChat.
We aim to inspire your audience and create meaningful dialogue through engaging storytelling to
drive engagement, generate leads, and increase revenue.
Meticulous data analytics is what guides our actions to ensure high engagement rates.
04.0Digital Business Lab
Digital Marketing Hong Kong – Social Media Strategy & Data Analytics
WE LIKE
ENGAGING CONTENT
BUSINESS CENTRIC ACTIONS
WE DON’T LIKE
MASS COMMUNICATION
ACTIONS WITHOUT ANALYSIS
Our social media marketing philosophy, for community management and paid and organic campaigns is built
on high engagement rates and data analytics.
06.0Digital Business Lab
Digital Marketing Hong Kong – Content Production
Our in-house team of expert photographers, copywriters, and videographers
create engaging content at the optimal time with attractive storytelling, on the
optimal social media channel to the right fans and followers in Cantonese,
Mandarin, and English.
VIRAL
VIDEO
PHOTOGRAPH
Y
ENGLISH
COPYWRITING
CHINESE
COPYWRITING
ONLINE
CONVERSATIO
N
GIFCINEMA
GRAPH
05.0Digital Business Lab
Digital Marketing Hong Kong – Influencer Marketing
We implement online influencers, brand ambassadors, and key opinion leaders
collaborations in our social media campaigns to grow your organic audience that
remains relevant and targeted to drive engagement.
Identify and activate targeted
social media influencers
Develop win/win
partnerships
Monitor social word of
mouth & performance
07.0Digital Business Lab
Digital Marketing Hong Kong – Customer Relationship Management
Our tailored social media apps on Facebook and WeChat are integrated into your marketing campaigns to increase
engagement with users, collect relevant data, and synchronize social media with existing customer relationship management
systems.
This approach has proven to develop lead generation – turning fans into super fans that turn into leads that turn into clients
that will keep coming back.
08.0Digital Business Lab
Digital Marketing Hong Kong – O2O Marketing & Digital Transformation
We follow the newest trends in O2O marketing and partner with exciting technologies, such
as Smiirl’s Like Box and Instaroid to advance customer experience and unlock new revenue
streams by bringing customers offline to online.
We help you link all your actions into a cohesive digital strategy with seamless digital
transformation.
After consultation and training, your business will see change management including store
digitalization, SEO, CRM, traffic management, and more.
09.0Digital Business Lab
Digital Marketing Hong Kong – Our Team
Albin Lix
Digital Director
Samyin Mequillet
Key Account Manager
Monica Hon
Brand Advocacy Manager
Nina Pang
Digital Marketing Officer
Our Hong Kong based experts in digital marketing and social media strategy are ready to serve you!
Digital Business Lab Team
3/F Nam Wo Hong Building
148 Wing Lok Street
Sheung Wan
Hong Kong
db-lab.com
Digital-business-lab.com
Contact
Us