digital content & best practices - socialeyez training
TRANSCRIPT
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December 18, 2014
Digital Content Guidelines and Best Practices
Odai Marie, Sr. Acc. Ex. @OdaiJO
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History of Content Marketing
Social Media Marketing
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History of Content Marketing
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Content Guidelines
Crafting the Perfect Facebook Post
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Facebook provides six ways to publish your updates
Status
Video Event Check-In
Link Photo
Content Guidelines
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In fact,
1,500Possible stories are filtered through Per day on an averageFacebook user’s News Feed
So how do you ensure your content is included in that 20%?
Content Guidelines
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Content Guidelines
1. KEEP IT CONCISE!
"Posts with 80-120 characters or less receive 65% higher engagement"
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Content Guidelines
2. Use Calls to Action
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3. Ask Questions, a lot of questions!
Content Guidelines
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4. Add value Make it sharable
Content Guidelines
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5. Incorporate Visuals
Content Guidelines
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6. Use Hashtags & Shorten/Customize links
Content Guidelines
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7. Don’t Fire & Forget
Content Guidelines
• Respond when necessary • Answer questions you asked• Hide inappropriate comments • Be human, connect on a personal level
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Best Practices
Best Practices & Examples
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1. Tweak The Copy
• YES – No questions
• Open-ended questions
• Fill in the blank _________
• Choose the correct answer (A. | B. | C.)
• Can you spot the difference?
• Rate this (XYZ) from 1 – 10 ….
• Who can give us the best caption?
•Like if (…..), Comment if (…..)
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Examples
Open-ended questions
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Best Practices
Fill in the blank _________
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Examples
Rate this (XYZ) from 1 – 10 ….
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Best Practices
CAPTION THIS! Total Interactions: 21,663
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Best Practices
2. UTILIZE TOOLS
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Examples
Best Time to Post
• Frequently visit Facebook Insights )Best performing posts, benchmarking)• USE ENGAGOR Insights!!!
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Examples
CURATION vs. CREATING
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CURATION vs. CREATING
Examples
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CURATION vs. CREATING
Examples
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Best Practices
3. Recycling Content
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Examples
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Examples
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Examples
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Examples
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4. Humanize your Brand & LISTEN.
Best Practices
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Examples
LISTEN to your audience!
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LISTEN to your audience!
Examples
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Examples
Humanize your Brand and Be Personal
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Examples
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Examples
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5. Be current, keep up with Trends | Real-time Social Marketing
Examples
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Examples
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Examples
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Best Practices
6. Use Simple & Fun Content – Always works!
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Best Practices
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Examples
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Social Media Revolution
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THANK YOU!Questions?