digital creativity
TRANSCRIPT
#WinningDigitalCreativity for a connected world
It is the creation of relationships, connections and
interactions. It connects tools & technology with
behaviors, locations, objects and cultures and
creates networks or systems. It’s about being
strategic: you need to figure out who connects to
whom, when and why and to what result.
Blah. Blah. Blah.
Simply, you need to plan for a chain
reaction.
What is digital creativity?
Digital Creativity
Check-list
Data Entertainment
Culture
Conversations Personalisation
The Digital
EcosystemSocial Media
Web
ContentMobile
Technology
Thanks to the internet and a multi-gadget lifestyle, people spend over 400 minutes looking at screens
each day.
The future is digital, and it’s here.
Digital and analog should be best friends!
It’s time for brands to quit Advertising.
Adopt a silicon valley approach and Reinvent.
“I believe we are on the cusp of a new wave of creativity
that is fuelled by emergence
of the connected
age”
Bob GreenbergFounder & CEO, R/GA
“It's not rocket science: The best
ads tell great stories. They
invite you in. They make you laugh. They teach you
something. They also sell”
David DrogaFounder, Droga5
Content is King
Cannes Lions 2011 - Integrated & Outdoor Grand Prix Winner
Social MediaThe Gateway Drug
Data mapping ContentFacebook Tech
Video
•Get a voice •Be cool •It’s all about people•Personalize
Personalisation
• UGC• Pictures say more than words•It’s all about people
UGC – Casting Call
UGC – Art
Picture Collage Fan Takeover
Video Innovation
Social Currency
Conversations
Announcements
Gamifying
#Win
• Have Fun!• Humanize
• Be timely• Use Influencers• Involve People
Influencers
• Editing is king• Don’t try to cram in too much • Get people to contribute• Be fun & consider stop-motion
Content
Contest
• Have Fun!• Humanize
• Be timely• Influencers• Involve People
Content Interactive
Interactive Content
Content
Go Wild
WebBreak The Internet!
Banner Innovation
Banner Innovation
Interactive Web
Interactive Web AR
Desktop + Mobile Web Experience
ContentThe show must go on!
MobileIt comes ‘handy’
Mobile – Web Bridging
Mobile Ads
Mobile-Print Innovation
Mobile-Print Innovation
TechnologyWith more power, comes more awesomeness!
Live Hoarding
FutureWho knows what’s next?
Holographs Oculus Rift – Virtual Reality
Gesture Control
The Possibilities are Endless
Summing it up!
