digital data communications - branding - branding - overview - overview - strategies - strategies -...
TRANSCRIPT
Digital Data CommunicationsDigital Data Communications
- Branding- Branding - Overview- Overview - Strategies- Strategies - Vision & Mission- Vision & Mission - Organization- Organization - History- History - Worldwide- Worldwide - Revenue- Revenue
Digital Data CommunicationsDigital Data Communications
- Branding- Branding - Overview- Overview - Strategies- Strategies - Vision & Mission- Vision & Mission - Organization- Organization - History- History - Worldwide- Worldwide - Revenue- Revenue
Established: 1991
Employees: 350
Head Office: Digital Data Communications Dortmund, Germany
Manufacturing: Digital Data Communications Asia, Taiwan
Product Brands: LevelOne & Equip
Regional Offices:Regional Offices:
OverviewOverview
DDC AustraliaDDC BelgiumDDC BrazilDDC Colombia DDC East Africa DDC Greece
LevelOne IndiaLevelOne IsraelLevelOne ItalyDDC KoreaDDC MENADDC Netherlands
DDC PortugalDDC ScandinaviaDDC SloveniaDDC South AfricaDDC SpainDDC Sweden
Digital Data Communications Digital Data Communications
Networking products for the 21st century
Network passive products supporting network architecture
BrandingBranding
DDC Corporate Development StrategiesExpanding in fast developing country markets
Enhance brand value
Focus on brand image and development
Set up an efficient worldwide channel
Strengthen each country’s sales system
Maintain well-developed relationship with distributors
Maintain high levels of “Research and Development”,
Teamwork and Developing of market leading products
Further Investment in DDC (LevelOne & equip) global
distribution network
Vision – To provide total professional network solutions that connect people to foster communication, teamwork and growth in both work and at home.- Gain world-wide recognition as one of the top three Networking
Brands in the Networking and Communication market
Mission – DDC provide our customers with reliable networking products by offering innovative technology, committed service, and modern styling products, all at a competitive price. - Insisted Germany superior quality- Constant operation growth and expansion
Vision & MissionVision & Mission
OrganizationOrganization
Digital Data Communications GroupDortmund, Germany
CEO/President Rudiger RiedlMD/CFO Amanda Chen
DDC Asia, TaiwanAmanda Chen
DDC Asia, TaiwanAmanda Chen
DDC Europe CFO DDCG, Germany
Gerd Schleiken
DDC Europe CFO DDCG, Germany
Gerd Schleiken
DDC SASOUTH AFRICAAC Liebeuberg
DDC Netherlands B.VHETHERLANDS
Lambert Otter
DDC HellasGreece
Spiros Bournazos
DDC Scandinavia ApsDENMARK
Per Baeksgaard
DDC Sverige ABSWEDENSlawomir
Skowronski
LevelOne U.KUNITED KINGDOM
Kay Chan
DDC EAKENYA
Zvi Shanny
LevelOne Italia SrlITALY
Lino Perin
DDC BrazilSOUTH AMERICANMarcio Campanaro
DDC Slovenija d.o.o.SLOVENIAPeter Rajnis
LevelOne L.A.COLOMBIACarlos Builes
LevelOne EuropeNETHERLANDS
Amanda Chen
DDC IndiaINDIA
Babu Joseph
DDC AUAUSTRALIA
Brian Rodriques
LevelOne IsraelISRAEL
Reuven Tam
DDC MENADUBAI
Saeid Habibi
DDC has grown from a European-based organization to DDC has grown from a European-based organization to become a key international player in the networking industry.become a key international player in the networking industry.
1991 Established DDC Germany
1993 Introduced the Equip brand
1996 Established DDC Greece
1997 Established DDC Italy
Established DDC Portugal
Established DDC Asia, Taiwan
1998 Established DDC Netherlands
Introduced the LevelOne brand
1999 Established DDC Demark
2000 Established DDC Belgium
Established DDC Slovenia
2001 Established DDC Sweden
2005 Established DDC Australia
Established DDC MENA
2006 Established DDC East Africa
2007 Established LevelOne India
Established DDC Korea
2008 Established DDC Brazil
Established LevelOne Israel
2009 Established DDC Colombia
HistoryHistory
Digital Data Communications Group has grown from its German grassroots to an international organization represented in - more than 65 countries around the world.
WorldwideWorldwide
Europe
Austria
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Estonia
Finland
Greece
Hungary
Italy
Macedonia
Montenegro
Middle East and AfricaEgyptIranIsraelJordanKenyaLebanonOmanQatarSouth AfricaSyriaTunisiaUnited Arab EmiratesMoroccoTogo
HeadquartersGermany
ManufacturingTaiwan
North America
Cuba
USA
Mexico
South America
Argentina
Bolivia
Colombia
Brazil
Paraguay
Chile
the Netherlands
Norway
Poland
Portugal
Serbia and
Slovenia
Spain
Swaziland
Sweden
Turkey
United Kingdom Russia
Yugoslavia
AsiaBangladeshCambodiaChinaHK/MacauIndiaIndonesiaSouth KoreaMalaysiaPhilippines
Australasia
Australia
New Caledonia
New Zealand
SingaporeSri LankaTaiwanThailandThailandVietnamNepal
WorldwideWorldwide
1.7 2.5 3.5 510
1422
38 4048
5560
75
95
120
100
120
0
20
40
60
80
100
120
140
1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
DDC Group Revenue
ForecastedMillion (US$)
DDC Group World Wide Revenue
| 2004: US$ 60M | 2005: US$ 75 M | 2006: US$ 95M | 2007: US$ 120M |
RevenueRevenue
DDC Group Key Success Elements
Quality Control
Key Success ElementsKey Success Elements
Rational Price
Business Analysis
Globalization
Product Innovation Support Service
The visual recognition of LevelOne logo isan important intangible asset as it represents the core values of quality and trust.
Vertical Logo
Horizontal logo
Under no circumstances shall the logo be recreated privately.
LogoLogo
Ethernet Switches Fast Ethernet, Gigabit Ethernet, Green,
Fiber, PoE, Web Smart
ADSL Modem Routers 11n (150/300Mbps), 11g (54Mbps), Wired
Broadband Routers N_One (300Mbps, 3 Antennas), N_Max 300Mbps, 2 Antennas), N Wireless (150Mbps, 1 Antenna),11g (54Mbps), 3G Mobile, Wired
Network Adapter Wireless USB/CardBus/PCI, Fast Ethernet, Gigabit Ethernet, Wired
Home and office ProductsHome and office Products
Wireless Access Points, Modem Routers, Network Cards, Network Camera, Print Servers, Antennas, Wi-Fi Booster
IP Network Camera Megapixel, Wired/Wireless, Day and night, PoE, P/T/Z, Video Capture Cards, Surveillance Software
Network Attached Storage (NAS) 1-Bay, 2-Bay
HomePlug Powerline Adapters 200Mbps, PoE, Power Bridge
Home and office ProductsHome and office Products
KVM Switches and Extenders Cable KVM, Desktop KVM, PS/2, USB, DVI, KVM Extender
Print Servers Wired, Wireless
Docking Station USB 2.0 Docking Station
Bluetooth USB Adapter
Home and office ProductsHome and office Products
Ethernet Switches Fast Ethernet, Gigabit Ethernet, High Power, Green, Fiber, PoE, Web Smart, L2/L3 Managed Gigabit
IP Power Switch IP Power Switch
Fiber Optic Transceivers Multi/Single-mode
Routers and Gateways Load balancing, AP Gateway
Professional ProductsProfessional Products
Network Cards Gigabit Fiber, Fast Ethernet Fiber
Voice over IP (VoIP) Gateways, IP PBX, IP Phone
Media Converter VDSL2, Fiber (10/100 Mbps), Fiber (10/100/1000 Mbps), Converter Chassis
Power over Ethernet (PoE)Injector , Splitter , Chassis, Repeater,Switches/Hubs, Converters,
AP/Bridge,Network Camera, Video Server,HomePlug, VoIP Phone
Professional ProductsProfessional Products
Wireless Access Points AP, Mesh AP, Bridge
Wireless Antennas 2.4GHz, 5GHz, Omni-Directional, Directional, Dual-Band
Wi-Fi Booster 11a, 11b/g, 1W, 2W, 4W
Network CamerasDay/Night, Indoor/Outdoor, Speed Dome, PoE, Video Servers, Capture Cards, Software, Outdoor Housing, Lens, Illuminator, Joystick
Professional ProductsProfessional Products
Network Attached Storage 4-Bay, Rack Mount
KVM Switches and Extenders Rackmount KVM Switches, Rackmount KVM Consoles, Extenders
Audio and Video Extenders VGA (150/300m), DVI, HDMI, Fiber, Extenders
IP Audio Broadcasting IP Audiocast Terminal, Management Software
Professional ProductsProfessional Products
DDC realizing the power of good packages to create instant consumer recognition of LevelOne Brand.
PackagingPackaging
RetailRetail OfficeOffice
Professional/EnterpriseProfessional/Enterprise
LogoLogo
It helps to differentiate equip from other companies and enhance the bond between enterprise and customer.
Under no circumstances shall the logo be recreated privately.
Life products Life products UniversalUniversal
Symbol: Dandelion | To Spread and Distribute
USB relative devices
USB Hub, USB Card Reader, USB Switch, Docking Station , USB Converter, Presenter, Cable Kit, Adapter Kit, USB Numeric Keypad, Booster, Extender…
Life products Life products Expansion Expansion
Symbol: Peony | To Expand and Grow
Expandable relative devices
Express Card, PCMCIA, PCI, PCI Express, SATA, eSATA Adapter, Converter, Front Panel…
Life products Life products Linking, blisterLinking, blister
Symbol: Leaf | To Join and Connect
Cables and Adapters in blister package
Display Port Cable, HDMI, DVI, Adapter, Video/Audio Cable…
Life products Life products VisionVision
Symbol: Vein | To Extend and Sprawl Video relative devices
VGA Splitter, KVM Switches, HDMI…
Professional products Professional products Linking, zip bagLinking, zip bag
Symbol: Leaf | To Join and Connect
Cables and Adapters in zip bag
Patch Cable, HDMI Display Port Cable, USB Cable, SATA/eSATA Cable, VGA/DVI Cable, Data/Power Cable …
Professional products Professional products || InstallationInstallation
Symbol: Annual Ring | Long life, Stable and Durable
System Integrator components
Installation Cable, Patch Panel, Keystone Jack, Flush plate, Mounting box, Outlets, Tools, SFP Transceiver, Fiber Optic…
Packaging Packaging
DDC realizing the power of good packages to create instant consumer recognition of equip Brand.
Zip-bagZip-bagBlister/Clamshell Type I
Blister/Clamshell Type I
BoxBox Blister/Clamshell Type II
Blister/Clamshell Type II