DIGITAL DAY PRESENTATION DECK

This presentation deck covers the following:

• Presentation: Overview of the agency, BIMA and Digital Day (Slides 2 – 25)

• Video: Link to the Love+Pixels video (Slide 26)

• Video: Link to watch the live stream with special guest Rory Sutherland (Slide 27)

• Presentation: Agency case study to showcase roles available (Slides 29-38)

• Video: Link to watch the Digital Day challenge videos and download the challenge packs

Please delete this slide before presenting.

IN ASSOCIATION WITH

#DIGITALDAY15

@BIMA

WE ARE XXX

HELLO! We’re X & X from XXX

• We work for brands like a.) b.) and c.) • We create amazing digital products like x, y and z• (NB. This is your space to tell people who you are, See

notes below.)

AGENCY SHOWREEL/VIDEO

• Please include an agency showreel or video. • Please keep this to a maximum of 2 minutes • Or… if you prefer you can show visual examples of your

cool and exciting work here.

ABOUT DIGITAL DAY

⎼ BIMA is Britain’s digital community

⎼ We connect, develop and champion the industry

⎼ First digital industry body anywhere in the world (est. 1985)

“DIGITAL DAY IS AN EXCITING AND INSPIRING DAY FOR STUDENTS TO LEARN MORE ABOUT DIGITAL, AND THE CAREERS

AVAILABLE”

HEAD OF COMPUTING AT BURY GRAMMAR SCHOOL FOR GIRLS

WHAT IS DIGITAL?

DID YOU KNOW YOU’RE A DIGITAL

NATIVE?

THE DIGITAL ECOSYSTEM

MOBILE VIRTUAL REALITY

DRONESWEBSITES

DATA

ADVERTISING 3D PRINTING

USER EXPERIENCE

EMAIL

CODING

CONNECTED DEVICES

WEARABLE TECHSEO

SOCIAL MEDIA

PAID MEDIA VIDEO

STRATEGY

“EVERY SINGLE INDUSTRY ACROSS THE GLOBE RELIES ON DIGITAL SKILLS TO

MAKE THEM RELEVANT AND COMPETITIVE IN TODAYS WORLD.”

Banking & Finance

Fashion & Beauty

Sports & Leisure

Medicine & Pharmaceuticals

Farming & Agriculture

Building & Construction

THE CREATIVE INDUSTRIES

In the UK the creative industries employ over 2.5 million people

…and they are growing faster than the UK workforce as a whole, exporting over £17bn each year.

WORKING IN DIGITAL

Office Environment

Dress Code

SALARY

Junior: £24,319 Mid-Level: £37,436 Senior: £60,842 C-Level: £101,553

Sales, Pre-sales, Planning, Media, Analytics, Account Management

Artwork, Design, Creative, Strategy, User Experience

Junior: £22,871 Mid-Level: £36,963 Senior: £59,966 C-Level: £107,550

Developers, Testing, Data Scientist, Business Analyst

Junior: £26,677 Mid-Level: £40,332 Senior: £62,311 C-Level: £111,419

Digital Marketing, Social, Content, eCRM, Data, Product Manager

Junior: £25,125 Mid-Level: £38,102 Senior: £62,544 C-Level: £100,257

LOVE+PIXELS

Love+Pixels

Discover digital culture where curiosity, creativity and passion are unleashed and where the future is being redefined every day.

360o LIVESTREAM

HEAD TO THE DIGITAL DAY WEBSITE BIMADDAY.ORG.UK TO WATCH THE

LIVESTREAM AND FIND INSTRUCTIONS ON HOW TO DOWNLOAD THE APP.

Please note, the livestream starts at 9.30am

CAREERS IN DIGITAL

JOB ROLES

AGENCY CASE STUDY: PIZZA HUT

RESTAURANTS

A CONNECTED EXPERIENCE FOR

HUNGRY PIZZA-LOVERS

How do we get from here… To here?

WHAT WILL IT LOOK LIKE

We went from this… … to this!

RESEARCHER – collects information, organises surveys, looks at competitors to work out what people think of Pizza Hut Restaurants

STRATEGIST – understands what the company wants people to think of them and considers how to communicate it

DESIGNER – understand the brand and how it could look online. Thinking about how customers will view the brand and what the colours mean and how they are used across the website

SKILLSWHO WAS INVOLVED?

HOW IT GETS BUILT

ACCOUNT MANAGER – liaises with the client about money, contracts and the overall solution.

USER EXPERIENCE CONSULTANT – ensures the site is easy to use and the content/functionality is relevant. ‘User Experience’ refers to how the user moves around a website.

PROJECT MANAGER – makes sure everything happens in the right order and at the right time and on budget.

DEVELOPER – builds the site (back end and front end developers).

SKILLSWHO WAS INVOLVED?

HOW DO PEOPLE FIND IT?

YouTube

Facebook & Twitter

Paid Advertising

Vouchers & Newsletters

COPYWRITER – generates ideas and words for website and advertising.

SOCIAL MEDIA MANAGER – manages content and communicates with followers.

ART DIRECTOR – develops ideas and makes sure they look right

CONTENT PRODUCER – Manages producing video content, campaigns or new promotions

SKILLSWHO WAS INVOLVED?

OVER TO YOU…

CHALLENGE 1

CHALLENGE 2

CHALLENGE 3

GOOD LUCK!