digital design trends for 2017 & beyond - …...confidential 25since 2001, beaconfire red has...
TRANSCRIPT
Digital Design Trends for 2017 & Beyond
Steve MarkEve
Markell TJ
Design for Multi-Channel Content
Why design for multi-channel content?
• Audience is found on multiple platforms / channels
• BP audience grew from 200,000 to 1.2 million on LinkedIn
• Email voted the #1 metric for measuring content marketing success
Content First Design
Content is king.Design is queen.
Cards
Foundation Center
Typography
Bold & custom fonts with striking imagery and video
Customized to content Type as image
Integral part of page composition Larger headlines
Decline of Flat Design
NPF - Textures
Baldor – CTAs
Stripe - Backgrounds
Spotify - Cards
Asymmetry (& new symmetries)
Incomplete grid
Breaking the plane Split screen
Diagonals
Mobile Only Design
Why Mobile Only?
• Over 25% of the world is mobile-only
• In the US, 10% of adults are mobile-only
• In the US, people spend 65% of their digital time on mobile.
Animation
Navigation
CTAs Radial Menu Buttons
Counter
Patterns
AR and VR
Charity Water VR Pokémon Go
About Beaconfire RED
CONFIDENTIAL 25
Since 2001, Beaconfire RED has helped more than 250 leading nonprofitsgrow and transform their brands.
We create digital campaigns, design user-centric websites and apps, and develop technology solutions that engage visitors and increase revenue.
CONFIDENTIAL 28
Want to Know More about Our Services?
• Visit www.beaconfire-red.com/our-services and www.beaconfire-red.com/our-work to learn more.
• Or email Liz Murphy at [email protected] or phone 571-814-2219.