DIGITAL

PROGRAMME CONCEPT

With global revenues over $1bn and a worldwide audience of half a billion, no one can doubt the validity of esports as a booming industry. Football’s contribution continues to grow with clubs, leagues and players investing as they seek to engage its growing young audience. At Soccerex Europe, esports experts will analyse the football’s role in the esports ecosystem and the opportunities that can still be exploited.

LEARN FROM: Football clubs & leading espor ts companies.

KEY TAKEAWAYS:How esports can be used to engage fans and generate revenue.

Digita l market ing & communicat ions are cruc ia l to the way that footbal l c lubs engage with their fans, generate revenues and del iver on business objec t ives. Through a ser ies of bes t prac t ice presentat ions, leading c lubs wi l l show how they are us ing digi ta l to dr ive be their operat ions.

LEARN FROM: Football clubs & rights holders.

KEY TAKEAWAYS:Best prac tice case studies in the use of digital marketing and communications.

With the game’s ever growing global reach, clubs now have to consider the needs of not just the tens of thousands of loyal fans who turn up to support the team on a matchday but the hundreds of thousands of fans who tune in all around the world. Learn how clubs use digital and physical techniques to ensure they meet the needs of their fans no matter where they are or how they follow the team.

LEARN FROM: Football clubs.

KEY TAKEAWAYS:Best practice in digital and physical fan engagement activities.

In this two-par t sess ion, socia l media providers wi l l share their thought s on how footbal l r ight s holders can best use socia l media before a panel of senior footbal l c lub digi ta l execut ives discuss the role socia l p lays in their fan engagement s trategies.

LEARN FROM: Football clubs & Leading social media companies.

KEY TAKEAWAYS:Best prac tice in using social media channels & case studies of club social media strategy.

FOOTBALL’S ROLE IN THE ESPORTS ECOSYSTEM

CLUB DIGITAL SHOWCASES

FAN ENGAGEMENT - BALANCING GLOBAL AND LOCAL

SOCIAL ON FOOTBALL / FOOTBALL ON SOCIAL

Technology has democratised the football narrative, putting its story not just in the hands of the rights holders and mainstream media but in the hands of the millions of fans whose passion is helping to paint a more vibrant picture of the beautiful game. In this session, we will learn about the role of influencers in shaping the narrative and opportunities for rights holder collaboration.

LEARN FROM: Influencers, influencer marketing experts & football rights holders.

KEY TAKEAWAYS:How influencer marketing can be used by football rights holders.

This workshop will unite social media trailblazers from some of the most innovative football clubs with representatives from the leading digital platforms to share their success stories and predictions on the best routes to capture - and keep - the attention of Gen Z and Millennial fans.

LEARN FROM EXPERTS IN: Heads of digital and social media & social media heads of spor t par tnerships.

KEY TAKEAWAYS:Tips and trends on key social media plat forms, Insight into fans’ behaviour on social & best prac tice for use of social media.

Do you have a produc t or ser v ice that i s shaping the digi ta l industr y? Do you have a case s tudy that shows best prac t ice? The Soccerex Europe programme has a l imited number of presentat ion s lot s avai lable for organisat ions in the digi ta l sec tor. Please contac t our sa les team today to f ind out how you can book your place in the Soccerex Europe Programme:

E: SALES@SOCCEREX.COM T: +44 208 987 5522

INFLUENCING THE FOOTBALL NARRATIVE

WORKSHOP: DIGITALLY ENGAGING THE GEN-Z FAN

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