Digital discoverability isn’t just another marketing "to do"… It’s a collective challenge

we must rise up to

Thanos vs Performing Arts Creators

Welcome to the recommendation era

• Search engines have slowly shifted from delivering search results to delivering recommendations right on the results page.

• Intelligent Personal Assistants are designed to deliver only one answer/recommendation at a time.

• In order to make recommendations, search/recommendation technologies need:

Data on the offer

User data Re

commend ation

Can you show me your ID, please?

• Avengers and all other commercial movies have a globally-unique, persistent identifier in one of several open-data knowledge bases: • International Standard Audiovisual Number (ISAN), Entertainment Identifier

Registry (EIDR), Internet Movie Database (IMDb).

• There is no unique persistent identifier for performing arts productions. • And without a unique ID, there is no easy way for search/recommendation

technologies to recognize different presentations of the same production as belonging to a single "tour".

• There is no standardized knowledge base for the performing arts. • And without a standardized, open knowledge base, search/recommendation

technologies have nowhere to look for information about the performing arts.

Recommendation = matching offers with behaviours

Recommendation services take into account:

• Your online behaviour history;

• The online behaviour of other consumers;

• Similarities between you and other consumers (“people who liked this also liked this”)

OFFER

The solution lies in co-opetition Not in competition

Your real competition comes from outside of the performing arts

• A performing arts venue may present up to 8 performances of the same show per week

• A movie theatre screens 50+ films in various genres per week

• Netflix allows you to watch any film you want, whenever you want, and on whatever device you want

Achieving scale through co-opetition

Anywhere Anytime

Any venue

Anywhere Anytime

Any Device

Adopting new collaborative data strategies A comparative and evolutive outlook at different systems views of the performing arts

From unstructured And time consuming

État des lieux des métadonnées relatives au contenu culturel, 2017

To linear But siloed

The Performing Arts System (Bonet & Schargorodsky 2018)

To a knowledge base Open, linked and interoperable

Are you in?

A Linked Digital Future

How do we get there?

1. A plan • Action-research on semantic technologies

2. Prototypes • Culture Creates and RIDEAU

3. Guidance • Digital navigation program delivered by Atlantic Presenters Association,

Mass Culture and the BC Alliance for Arts + Culture