Digital Disruption

by James McQuivey

M2- School of Communication - Agathe JOUBERT

What is Digital Disruption?

Definition by the author

http://www.youtube.com/watch?v=5qGKoOkr-VU

What is Digital Disruption?

Definition by the author

Rethink the entire business not just one’s technology portfolio

Require to behave like a digital disruptor

The power of Digital Disruption

Ex: Thomas Suarez 13 years old boy and his apps Earth Fortune

Digital Innovators + Digital Infrastructure = Digital Disruption

What is Digital Disruption?

How to adopt and be in the Digital Disruption

Adopt a Digital Disruption mindset

Behave like a Digital Disruptor

Disrupt yourself

Think differently

Digital disruption is a mindset that ultimate leads to a way of behavior

Need to change the approach of companies Ex: From “make products” to “give to

people”

Main idea: give to people something they really want?

What is inside this new mindset?

A tendency to use and create free digital tools:

Totally free

Nearly Free

Essentially free

Aggressive exploitation of digital platforms (Apple, Amazon, Google)

Ex: Lose it!

A perpetual relationship with clients

Treat failure as feedbacks to improve

What is inside this new mindset?

The customer is ultimately in charge of your strategy

Disagree with the Maslow’s hierarchy

Comfort Variety

Connection Uniqueness

The 4 fundamental humans needs:

How to behave as a Digital Disruptor ?

Need to apply the theory of innovating adjacent possible

1. Seek the adjacent possible

2. Depend on convergent adjacencies

3. Persist in the paths of innovation

The preference to innovate through rapid, focused pursuit of adjacent consumer benefits

Give to your customer total product experiences

Apply his CBSP checklist:

Consumer: What your target really needs ?

Benefits : What is the next thing that customer needs ?

Strategy : Identity measureable success

Product : Think about our innovation in our product

Methodology to Digital Disruption

Analyze 3 things in your company: Energy, Skills and Policies

Disrupt your process to digitally disrupt your product experience (ex: Headband Zeo)

3 Questions: HOW, WHO, WHAT

How can we disrupt ourselves?① Establish Digital Disruption as C-level priority

② Identify the barriers between departments in the company

③ Design small innovation teams to identify disruptive opportunities

④ Make all indirect competition explicit and learn from it

Methodology to Digital Disruption

Who do we need to track? 1st Consumer

① Identify the fundamental customer needs you meet or should meet

② Put yourself in your customer’ shoes and ask what benefit they want next

③ Construct a list of adjacencies possibilities for your customer then identify that are possibilities for your companies.

let the customer’s needs and benefits be your guidance (use the CBSP model)

3 Questions: HOW, WHO, WHAT

Methodology to Digital Disruption

What our new product experience looks like? Create a Total Product Experience

① Build a digital bridge into your product experience

② Use totally, nearly or essentially free digital tools

③ Partner promiscuously

④ Measure differently: the ROD

⑤ Accept and expect failure

3 Questions: HOW, WHO, WHAT

The next Disruption?

The power of one

Living a Data minded life

Share and Share a like

The disposable company: need to rethink the firm, need to be create on a particular task defined by its collaborates and it will be always on an open market, open to new investment at any time.

Regulation becomes obsolete

NO

Thank you

Now, do you think you are Digital Disruptors ?