digital disruptions class 4 9-29-14 ppt
DESCRIPTION
Digital disruptionsTRANSCRIPT
D I G I T A L D I S R U P T I O N S
E X P - 5 0 - F
C L A S S # 4 , 9 / 2 8 / 1 4
T U F T S U N I V E R S I T Y
J E S S E L I T T L E W O O D A B O U T . M E / J E S S E . L I T T L E W O O D @ J _ L I T T L E W O O D
A G E N D A
• Twitter Updates
• Digital Disruptions Lecture &
Readings Discussion
• Class admin: Lightning Talks
• Next week
W H A T I S W E B 2 . 0
• Debatable term
• 10+ years old
• Web 3.0? 4.0?
• We are The People Formerly Known as the Audience
• … but we are Web Kids now
W E B 1 . 0 — P R I N T , B U T O N L I N E
• 1995-2001
• Top-down approach to content
• Users access webpages, view
and consumer content
W E B 2 . 0 — “ P A R T I C I P A T O R Y W E B ”
• 2004-2010 (or longer)
• Harnesses collective
intelligence
• User contributed content
• Network effects
S O C I A L M E D I A
S O C I A L M E D I A A C T I V I T Y
B I T T O R R E N T
A D S E N S E
T H E L O N G T A I L
T H E L O N G T A I L
G O O G L E P A G E R A N K
G O O G L E P A G E R A N K
G O O G L E P A G E R A N K
W I K I P E D I A E D I T S A N D E D I T O R S
D A T A
I T E R A T I V E , B E T A
M U L T I - D E V I C E
R I C H U S E R E X P E R I E N C E
W E B 2 . 0 — Y O U A R E A P A R T O F I T
• Passive contributions:
• Amazon
• Gmail
• Analytics
• Active contributions:
• Tweeting
• Blogs/Tumblr
• Commenting
• Tagging
• Wikis
W E B 3 . 0 — ? ? ?
• Connected devices
• Predictive analytics
• Always on
• Network graph
• Track the trackers
B I G D I S C O N N E C T
• Technology in politics: early, easy disruption is over.
B I G D I S C O N N E C T
• Technology in politics: early, easy disruption is over.
B I G D I S C O N N E C T
• Technology in politics: early, easy disruption is over.
B I G D I S C O N N E C T
• Entry might be easy, being independent and heard isn’t
B I G D I S C O N N E C T
• “Stop” energy is easier to gather than “go” energy.
• Reactive
• Participation is easier to gather in opposition to urgent threat
• Long, hard work of civic engagement isn’t sexy