Photo by BeFutureproof Flickr

DIGITAL DIVIDE The emerging differences between prosumers and the dying breed of consumers

Annika Lidnefor Bonnier 2011-09-08Photo by BeFutureproof Flickr

ldquoThe illiterate of the 21 c wont be those who cant read and write but those who cant learn unlearn and relearnrdquo

Alvin Toffler futuristPhoto iStockPhoto

The State of Now a compression of space and time where every minute is filled with some kind of activity

Young people donrsquot want to interact with things that are not valuable to them Every click is a risk because if they choose something that are not meaningful to them they waste precious time

Katarina Graffman antropologist

Photo Alyssa L Miller Flickr

Media habits

A look at the future of consumption

Photo by Bjoumlrn Falkevik

SHARING

READING

Watching TV Emerging media habits of the next gen

Photo by Annika Lidne

Listening

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

ldquoThe illiterate of the 21 c wont be those who cant read and write but those who cant learn unlearn and relearnrdquo

Alvin Toffler futuristPhoto iStockPhoto

The State of Now a compression of space and time where every minute is filled with some kind of activity

Young people donrsquot want to interact with things that are not valuable to them Every click is a risk because if they choose something that are not meaningful to them they waste precious time

Katarina Graffman antropologist

Photo Alyssa L Miller Flickr

Media habits

A look at the future of consumption

Photo by Bjoumlrn Falkevik

SHARING

READING

Watching TV Emerging media habits of the next gen

Photo by Annika Lidne

Listening

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

The State of Now a compression of space and time where every minute is filled with some kind of activity

Young people donrsquot want to interact with things that are not valuable to them Every click is a risk because if they choose something that are not meaningful to them they waste precious time

Katarina Graffman antropologist

Photo Alyssa L Miller Flickr

Media habits

A look at the future of consumption

Photo by Bjoumlrn Falkevik

SHARING

READING

Watching TV Emerging media habits of the next gen

Photo by Annika Lidne

Listening

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

Media habits

A look at the future of consumption

Photo by Bjoumlrn Falkevik

SHARING

READING

Watching TV Emerging media habits of the next gen

Photo by Annika Lidne

Listening

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

SHARING

READING

Watching TV Emerging media habits of the next gen

Photo by Annika Lidne

Listening

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

READING

Watching TV Emerging media habits of the next gen

Photo by Annika Lidne

Listening

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

Watching TV Emerging media habits of the next gen

Photo by Annika Lidne

Listening

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

Listening

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

MULTI-CHANNEL distribution

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

education

income1910 2010

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

This is mainstream media

Photo by Mr Jan Flickr

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

Objectivity is a commodity (and boring)

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

The human beacon

Photo by Robert ScobleWikimedia Commons

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

ldquoNetworks are sentient social objects You canrsquot reach me if you donrsquot reach my networkrdquo

- Mark Comerford

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

News + aggregation+ curation+ distribution = newspaper

Paperli amp Summify

News

Distribution

Aggregation

SharingPhoto by Ben Sutherland Flickr

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

Video + aggregation+ curation+ distribution = TV

Frequency amp Chill

Video

DistributionSharing

Aggregation

Photo by Cloudzilla Flickr

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

Foto

av

Har

shit

Sekh

on

Flic

kr

Whatrsquos professionally composed images of cute 2-year olds worth if nobody sees them

ldquoI add camera manufacturers to the list of people who with whitening knuckles are hanging on to the past My Android phone with horrible optics are outompeting all SLR cameras on the marketrdquo

Sam Sundberg SvD

But what about EYEBALLS

But what about EYEBALLS

Foto

av

Toba

n Bl

ack

Flic

kr

Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne

Thanks for listeningtwitter annikafacebooklinkedin Annika Lidneskype annikalidneemail annikadisruptivemediasemobile +46 (0)70 435 05 45www wwwdisruptivemediaseslides slidesharenetannikalidne