Digital Do or Drop?Louise Findlay-Wilson@louisefwwww.energypr.co.uk

Prepare

Map Your PipelineAudience -

where it grazes for

information

Content and stages

people need to go

through

Datacapture

But don’t ask for too much!

Blog

Need to be able to change the content on your site...easily

Measurement

If you’re not going to measure don’t bother – Google Analytics is fine

Planning Completed

PipelineDatacaptureBlogMeasurement

Now Drive Traffic

Keywords

• Find your niches• What’s your traffic

searching for?• What are the

battles you can win that are worth winning?

Live Example

Live Example

Live Example

Live Example

We got onto page 1 in 4 weeks

Live Example

Live Example

Live Example

30 SUGGESTIONS

What else?

30 SUGGESTIONS

Not just your site

SEO today is all about:

Relevant quality content not just on your site but elsewhere…on sites that Google rates

That means creating content that media & quality bloggers want to carry

30 SUGGESTIONS

Turbo boost it with PR

This is the natural skill of PR

30 SUGGESTIONS

Example – Origin Doors

Example

ResearchNews releasesInfographicOnline & offline mediaBlogger outreach

Example

Bloggers ...

30 SUGGESTIONS

Example – Polythene UK

Example

Content…how!

Misc• Product launches• Service developments• Facility visits• Competitions/reader offers• Awards• Points of view• Predictions• Trends• Piggybacking• Target scheduled features• Events

From GroupsOr via LinkedIn:• Ask people in a group for their top tips • Pull together into a branded mini guide• Host it online• Credit all contributors• When it’s ready tell the group• Contributors will share!

Quick Polls on LinkedIn• Post a poll• Ask everyone you know to take part• Promote it in Groups• Tweet about it • Then use the findings in your PR!

Survey Monkey Research • Identify areas that

need researching• Drive people to

your online survey

Guides

• Ask people on twitter for their top tips

• Turn into a guide• Promote it• Pitch to bloggers• Publish elements on

your blog• Have guide as a site

download• Tweet some tips

Make that content work

Drive datacapture

Drive product interest

Encourage sharing• Have a catalogue? Get people to tweet a

photo of them with the catalogue to get a prize

•  “@ethicalstore is offering the first person who tweets a picture of themselves with their new #catalogue, £10 to spend”

Integrate

Blog

Facebook & Twitter

Blog

Pinterest

Integration

Summary

PipelineDatacaptureBlogMeasurementKeywordsPRContentIntegrate

Tweet @energypr using #Digitalmarketingshow

www.energypr.co.uk

For Presentation...

Thank You

Louise Findlay-Wilson@louisefw@energyprwww.energypr.co.uk