digital doha summit - usability - courtney clark
TRANSCRIPT
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Usability Matters
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“Now what?”
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Design?
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Just because it’s beautiful doesn’t mean it’s usable.
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What is usability?
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© Jonas Thornqvist
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Usability is the degree to which something - software, hardware or anything else - is easy to use and a good fit for the people who use it.
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Good usability is invisible.
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Return on Investment
5
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Increase Sales 1
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Increase Productivity 2
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3Decrease Training Time
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Reduce Maintenance Cost 4
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5Competitive Advantage
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Mobile experience makes usability necessary
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6Reach Mobile Users
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© Jonas Thornqvist
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Courtney Clark @[email protected]
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David BanesCEO of Mada Center