digital engagement for csps
DESCRIPTION
Delivered to the East of England Community Safety Forum on 18th May 2011.TRANSCRIPT
Digital engagement for CSPs
Dave Briggs
East of England Community Safety Forum 18th May 2011
Helping government use the internet to make itself a bit
more interesCng
Strategy
Training
Development
Noot
RepKnight
The benefits office to Number 10 in 5 years...
...and a blog.
hOp://www.flickr.com/photos/downingstreet/3045344571/
Change is happening…
Communicate
Play
Work
Walsall:
Express & Star: 23k
Facebook: 222k
(thanks @danslee)
ConsumerisaCon of technology
Mainframes
Minicomputers
Microcomputers
Web / Mobile
Smaller, more personal
(and harder to control)
So: digital engagement
100 million hours
200 billion hours
£5,500
£153,516
Made possible by:
Access to the internet
Access to compuCng
A nice user interface
Some principles
1. Online communiCes are communiCes too!
2. Engage people on their terms, not yours.
3. Culture maOers more than tech
Openess Transparency CollaboraCon CooperaCon
4. Don’t assume that everyone is offline.
5. InteracCve websites need interacCve organisaCons
The toolkit
1. Go where people are 2. Right tool, right crowd
Use in community safety
This stuff works
You must understand why you’re doing it though!
Think strategically
What are you trying to achieve?
What are you asking people to do?
Change percepCons?
Change behaviour?
Improve services?
In summary:
The change is happening: deal with it
Solve the parCcipaCon deficit
Know why you’re doing what you’re doing
Thank you for listening!
