digital ethics
DESCRIPTION
2 ноября 2010 года Marshall Manson, Director of Digital Strategy, Edelman EMEA выступил перед членами Social Media Club Moscow. Тема выступления: "Этика работы в соц. медиа и репутационные риски для компаний" http://www.facebook.com/event.php?eid=173473489334822TRANSCRIPT
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Digital Ethics3 November 2010
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Rule #1… Tell The Truth
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the H O N E S T Y
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Honesty Of Relationship
• Don’t go undercover• Comply with regulations• Don’t pay
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Example: Chinese 50 Cent Party
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Honesty Of Opinion
• It’s all about mutual respect• Your opinion is your opinion;• Feel free to share it, but please… • Let others form and express
their own
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Example: Nestle
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Example: Nestle
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Honesty Of Identity
• Most important element• Be who you are• Don’t pretend to be someone else• Practice full disclosure
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Example: Whole Foods
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Disclosure Is Easy
• Done right, disclosureadds credibility
• Disclosure doesn'tpreclude creativity
• Working for a company or an agency doesn’t hurt you
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Ethics – Take Aways
• Be Transparent • Who You Are (Identity)• Who You Represent (Relationship)
• Be Yourself• Don’t Say Something You Don’t Believe / Practice• Let Others Speaking on Your Behalf Do the Same
• Be Smart • Think Before You Post (Judgment)• Don’t Try to Game the System
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Contact:Marshall MansonManaging Director, Digital, EMEAph +44 7969 648 [email protected]: @marshallmanson