Having A Big Impact: Case Study Tackling Digital Exclusion in GlasgowDouglas White

Who is offline in Glasgow: demography

2

3

Who is offline: geography

Who is offline: potential users v rejecters

4

Women

Men

65+

25-64

All

0 10 20 30 40 50 60 70

There's no help available

I don't want a contract

I wouldn't be able to get a contract

None of my friends/family are online

It's not for people my age

I don't have enough time to learn

Nothing on there of use/interest for me

I have no connection/computer

It's not for people like me

Worry about privacy/SPAM/viruses

Different options are too confusing

Rather spend my money on other things

It's too expensive

It's too difficult to learn

Friends or family to go online for me

I prefer doing things in person/by phone

0 5 10 15 20 25 30 35 40

5

Key barriers

Comfort in being offline

Cost

Fear of the online world

6

What might encourage people to go online?

To help my children with homework

To get better deals

Provided access at work/school

Felt left out as friends/family online

Someone helped me

Had to use it for school/course

Was recommended by someone

Had to use it for work

Keep in touch with family/friends

Apply/search for a job

Go on Facebook, Twitter, etc

Try it out

Look for information of interest to me

0 5 10 15 20 25 30 35 40

% main reason

% mentioned

7

What do people do online?

Use Skype or similar

Online banking

Training course or learning

Buy things

Use online public service

Watch videos or TV

Look for jobs

Look for news

Facebook, Twitter, etc

General surfing/browsing

0 5 10 15 20 25 30

Daily or Weekly

Monthly or less

Never

8

The Response

9

ContactEmail: douglas@carnegieuk.org

Twitter: @DW_CarnegieUK

Tel: 01383 721554

Web: http://www.carnegieuktrust.org.uk