Digital Experience

Analytics v10

Agenda

Digital Experience

REAN Model

Web Analytics

Web Analytics

Digital Marketing

Standard Analytics v10 Reports

Analytics v10 Reports

The report sets that come by default when a space is created will be categorized into one of these report categories:

Content

Events

People

Technology

Traffic

These categories can also be selected as the report category for existing custom reports.

Digital Marketing

Engage Reports

Engage Reports

Engage Reports

Content Path Analysis People Technology

Categories Drilldown Set ‘landing page’ Visits: Depth Browsers:File Types Or ‘content group’ Visits: Duration Mobile:Onsite Searches: Visits: FrequencyPages:

Site Pages

Content Reports

Webtrends tracks the following kinds of data about how visitors interact with your site content:

The pages on which they enter and exit your site.

How often and how long they view individual pages.

The extent to which they search your site for specific content.

The extent to which they interact with things like slide shows or embedded videos.

Content ReportsSite Pages

Identifies the most popular pages on your site and shows you key metrics for

each page such as Visits, Page Views and Active View Time.

Site Pages with good content and design are more likely to attract visitors and

be revisited. Less popular pages on a site can be made more appealing by

improving the content or incorporating design elements similar to that on the

more important pages.

Always remember that people are far more interested in content than in

design, and Average View Time can help determine which content is most

important to your visitors.

Site Pages Report

The Site Pages report shows how frequently each page on your site was viewed. Look for high bounce rates on the Landing Pages report to identify landing pages that need to be rewritten or redesigned to be more effective.

Profile: UK-HSBC-PFS-MAR

Site Pages Dashboard

Traffic Sources Report

* Search Engine is determined by matching the referrer field to an entry in the keywords.ini file. There must be a string match in the domain, and there must be an accompanying query parameter indicating the search phrase.

** Social Media is determined by matching the referrer field to an entry in the keywords.ini file in which "Social=1" is present. This is a string match on the domain.

Traffic Sources Report

The table below illustrates how the Traffic Source dimension is determined. The Traffic Source is determined by going from top-to-bottom through this logic.

Traffic Source Referrer Field Search Engine Social Media WT.srch=1 WT.mc_id

Paid Search Not Empty YES NO YES YES/NO

Organic Search Not Empty YES NO NO N/A

Social Campaigns Not Empty NO YES NO YES

Social Not Empty NO YES NO NO

Referring Sites Not Empty NO NO NO NO

Other Campaigns Not Empty NO NO NO YES

Other Campaigns Empty N/A N/A NO YES

Unknown Referrer Empty N/A N/A NO NO

Pages : Exit Report

Pages : Exit

If a visitor leaves your site or is inactive for a long time, Webtrends counts the visit as "ended" after 30 minutes of inaction. Visitors may have:

Browsed to a different site

Closed their browser

Remained inactive for more than 30 minutes but did not leave your site

Note that if a visitor resumes clicking on your site after 30 minutes of inactivity, Webtrends records two visits, one before and one after the pause. Consequently, the last page viewed before the long pause will appear as an Exit Page, the first page viewed after the long pause will appear in the Entry Pages report, and your own domain will be the referring domain.

Pages : Exit Report

Uses and Interpretation:

Examine each exit page in the report and ask yourself whether it can be considered a desirable or undesirable ending point for a visit. For example, a purchase thank-you page would be a desirable end of a visit, but a page in the middle of a registration process would be undesirable as a last page.

Undesirable Exit Pages may indicate a problem needing addressing, such as:

a difficult multi-step process

a page that takes too long to load

content that does not hold the visitors interest

confusing navigation

Pages : Exit Report

Pages : Entry Report

Pages : Entry

A visit can begin on a given page if a visitor:

types the URL of the page in their browser then clicks on "Go"

clicks on a bookmark to the page (stored from a previous visit)

clicks on a link on a different site that points to the file. The link can appear to

be text or an image, such as a banner ad.

clicks on a link to the page in an e-mail. Again, the link can appear to be text or

an image.

clicks on a link on a search engine results page that points to this page

activates an applet on another site or in a program that transfers them to this

page

Pages : Entry Report

Uses and Interpretation:

Look at each page on the Entry Pages report and ask yourself whether it is suitable as the first page a visitor sees. For example, it can be argued that entry pages should:

identify the site and/or brand

have a clear link to the home page

show the same navigation bars as the rest of the site

If a page that's frequently an entry page doesn't do all these things, consider modifying it to conform to best practices.

Article PagesThere are buttons that take you to articles

<a class="actionButton" href="/why-invest-with-us?HBEU_dyn_lnk=Investments_CategoryPage_ReadyToInvest_ExploreOurProducts_btn"

Article Pages Report

Profile: UK-HSBC-PFS-CR

Tools Pages

Tools Pages Report

Profile: UK-HSBC-PFS-CR

Video Pages

Video Pages Report

Profile: UK-HSBC-PFS-CR

Content Reports

Site Navigation

Themed Pages

Segment

Categories Drilldown

Content Groups incl PV

Profile: UK-HSBC-PFS-CR2

HSBC UK

Content Groups by Mobile Device

Profile: UK-HSBC-PFS-CR2

HSBC UK

Content Groups Report

Profile: UK-HSBC-PFS-CR2

News Pages / App Starts

Profile: UK-HSBC-PFS-CR2

Tools Pages / App Starts

Profile: UK-HSBC-PFS-CR2

Video Pages / App Starts

Profile: UK-HSBC-PFS-CR2

Digital Experience

REST API

REST API

The Data Extraction API conforms to the REST (Representational State Transfer) architectural style, using the HTTP protocol and a URI to access resources.

Integrates with Excel without coding, client software, or installed driver--you need only your Webtrends credentials to get data

Returns the entire data set for a trend in response to a single URI (for example, trending a week by hours)

Is profile and account independent, so you can list multiple profiles by changing the profile name in the URI

REST API

There are two main ways of creating the REST request:

Analytics 10: via the “Share” option when viewing a report from within the Webtrends Analytics 9 Insight user interface.

REST Generator: is an application that helps you rapidly create a request for profile or report data.

Digital Marketing

Summary

Summary