digital experience design the digital agency 28979

8/8/2019 Digital Experience Design the Digital Agency 28979

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Digital Experience Design+ The Digital Agency

Where its been.Where its going.

By David Armanohttp://darmano.typepad.com


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According to WIKI

As products become more complicated, often due to technology, designers arefacing new challenges in gaining strong user acceptance.

The number of people using and developing products powered by some sort of technology continues to grow; these new systems are more functional and robustthan ever, providing more features, functionality, and capabilities.


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Digital Experience Design Made Simple

Digital Experience Design exists as the design of behavior , bounded by threecore interests: Human, Technical and Aesthetic.

human. technical. aesthetic.


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Gurus Past: Specialists In Defined Fields

Usability Experts

Tacticians

Creative Geniuses

Web Consultants


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Websites: The Way It Was

Usability-Driven Creative-Driven Tech-Driven


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The E-word

Companiesstage an

experience whenthey engage

customers in amemorable way


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Memorable Experiences Create Brand Junkies

whenever I want, to plug in a peripheral it recognizes it right away

I dont have to sweat, and pray for a small miracle its just great for meIm as happy as can be and I have better productivity

-Daphne Kalfon Brand Junkie (AKA, Citizen Marketers)


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Experience Design, Products and Experience

Source: Kevin MulletThe Essence of Effective Rich Internet Applications (2003)


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Useful, Valuable Emotional?

When done effectively, Interaction Design leads to perceived value and positive

emotions/feelings informally known as the warm and fuzzies

Source: Peter Morville Ambient Findability


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Examples // Shopping // Shop Composition


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Examples // Gaming // XBOX 360 Interface


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Examples // House Hunting // Housingmaps


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Examples // Product Customization // Nike ID


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Examples // Insurance Quote // Allstate Innovations


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Digital Experience Design

Get out of the agencyand into the real world


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Experience Design + Everyday Experiences


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T-shaped thinking

People who are so inquisitive about theworld that they're willing to try to dowhat you do. We call them "T-shapedpeople." They have a principal skill thatdescribes the vertical leg of the Tthey're

mechanical engineers or industrialdesigners.

But they are so empathetic that they can branch out intoother skills , such as anthropology, and do them as well. Theyare able to explore insights from many differentperspectives and recognize patterns of behavior that point toa universal human need. ~Tim Brown, IDEO


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Taking T-Shaped FurtherT-Shaped Creativity


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A T-Shaped Mind


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T-Shaped Teams


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Whats Next?

Ive been amazed at how often those outside thediscipline of design assume that what designers

do is decoration. Good design is problem solving. Jeffery Veen, (2000)

Digital Experience Design will always be about solving problems at the core . Themore complex the problem, the more simple the solution needs to be. Thats wherecreativity comes inDesigners in this space will become creative problem solvers

critical in helping brands connect with their customers & communities.

digital experience design the digital agency 28979

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