digital extreme makeover

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Extreme Makeover What most companies should do to improve online Before this bomb goes off and everyone dies

Author: martin-deinoff

Post on 07-Nov-2014




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Presentation of how a company should go about making over their web presence.


  • 1. ExtremeMakeoverWhat most Bef bomb ore thisand goes off diescompanies everyoneshould do toimprove online
  • 2. And we are...Martin Deinoff Fredrik Marcus Creuna Senior Vice Creative Director Not just another President agency :-)
  • 3. Question:Is the qualityof most digitalsolutions asgood as theyshould be 2011 ? Dont wo We fix it rry
  • 4. Development Digital Technology Physical Products Interruption Marketing Rolling Stones 1950 1960 1970 1980 1990 2000 2010 Time
  • 5. Development A few companies gets it right Most companies dont 1995 1999 2004 2011 Time
  • 6. Answer: Nope...95% is not as goodas they should be ng e not talki es And wer e compani es about th
  • 7. This is a......BIGwaste! A BIG wa ste
  • 9. Makeover time meet Harry thes Bad breat gged clo h Top notch Ra uesH ealth iss Bad com plex ion Before After
  • 10. Some things to think of Graphics UsabilityLayout Validation Accessibility Conversion FunctionalityClarity Control Touch 404 pages :-) ContextTypography Nomenclature Navigation Interaction
  • 11. UsabilityTypography You WILL get whatInteraction TouchConversion :-) Nomenclature Accessibility Graphics Control 404 pages Layout Validation Clarity FunctionalityNavigation Context you deserve Mediocre
  • 12. Keepthe Do only great stuff. There is a zillion others doing what you do sofocus you have to do it better
  • 13. Content isking, contextis presidentIts not only whatyou say - its how andwhen you say it.
  • 14. ile is ve? ry hotMob isnt it
  • 15. The devil isin the detailsThe details are notthe details. Theymake the design.- Charles Eames
  • 16. Back to Harry Top notch
  • 17. Back to Harry Top notch Still an ass
  • 18. Time Tools MediaInforma tion OpinionsUsers
  • 19. Do marketing theway people wantyou to market nueto them. If y ou contiy :-) a the old w Dont lie Get permission Show prices Dont interrupt Be relevant Include users
  • 20. Be TransparentIt is better to be goodthan to say that youare good.
  • 21. Be efficientBe careful with users time.If you always help users,even when you dontunderstand how you willbenefit from it, you will.
  • 22. Engage indialogueSocial is not a typeof media its amindset.
  • 23. Again, Harry Great personali ty Top notch
  • 24. Again, Harry Great personali ty Top notch Stil l so wro ng
  • 25. Everythingthat canbe digital Includin gy offering our
  • 26. ConnectivityIf the things you do arenot part of the net,dont expect yourcommunicationto be.
  • 27. Platform over productPhysical products will lose power over time Virtual products will gain power over time
  • 28. Sometimesbeing physicalcan be greatThe software willincreasingly drivehardware, not theother way around.
  • 29. Sometimesbeing physicalcan be great
  • 30. Finally Harry Perfect
  • 31. Keep focusContext over contentDevil is in the detailsTransparencyEfficiencyDialogueConnectivityPlatform over productVirtual drives physical
  • 32. Thank you!Question?Applause?Protests? @fm @martindeinoff Follow us, we are nice people 8-)