1. ExtremeMakeoverWhat most Bef bomb ore thisand goes off diescompanies everyoneshould do toimprove online

2. And we are...Martin Deinoff Fredrik Marcus Creuna Senior Vice Creative Director Not just another President agency :-)

3. Question:Is the qualityof most digitalsolutions asgood as theyshould be 2011 ? Dont wo We fix it rry

4. Development Digital Technology Physical Products Interruption Marketing Rolling Stones 1950 1960 1970 1980 1990 2000 2010 Time

5. Development A few companies gets it right Most companies dont 1995 1999 2004 2011 Time

6. Answer: Nope...95% is not as goodas they should be ng e not talki es And wer e compani es about th

7. This is a......BIGwaste! A BIG wa ste

8. YES! OR WE COULD PLAY SOME GOLF? YES! YEAH! YES GOLF!

9. Makeover time meet Harry thes Bad breat gged clo h Top notch Ra uesH ealth iss Bad com plex ion Before After

10. Some things to think of Graphics UsabilityLayout Validation Accessibility Conversion FunctionalityClarity Control Touch 404 pages :-) ContextTypography Nomenclature Navigation Interaction

11. UsabilityTypography You WILL get whatInteraction TouchConversion :-) Nomenclature Accessibility Graphics Control 404 pages Layout Validation Clarity FunctionalityNavigation Context you deserve Mediocre

12. Keepthe Do only great stuff. There is a zillion others doing what you do sofocus you have to do it better

13. Content isking, contextis presidentIts not only whatyou say - its how andwhen you say it.

14. ile is ve? ry hotMob isnt it

15. The devil isin the detailsThe details are notthe details. Theymake the design.- Charles Eames

16. Back to Harry Top notch

17. Back to Harry Top notch Still an ass

18. Time Tools MediaInforma tion OpinionsUsers

19. Do marketing theway people wantyou to market nueto them. If y ou contiy :-) a the old w Dont lie Get permission Show prices Dont interrupt Be relevant Include users

20. Be TransparentIt is better to be goodthan to say that youare good.

21. Be efficientBe careful with users time.If you always help users,even when you dontunderstand how you willbenefit from it, you will.

22. Engage indialogueSocial is not a typeof media its amindset.

23. Again, Harry Great personali ty Top notch

24. Again, Harry Great personali ty Top notch Stil l so wro ng

25. Everythingthat canbe digital Includin gy offering our

26. ConnectivityIf the things you do arenot part of the net,dont expect yourcommunicationto be.

27. Platform over productPhysical products will lose power over time Virtual products will gain power over time

28. Sometimesbeing physicalcan be greatThe software willincreasingly drivehardware, not theother way around.

29. Sometimesbeing physicalcan be great

30. Finally Harry Perfect

31. Keep focusContext over contentDevil is in the detailsTransparencyEfficiencyDialogueConnectivityPlatform over productVirtual drives physical

32. Thank you!Question?Applause?Protests? @fm @martindeinoff Follow us, we are nice people 8-)