digital forecast
TRANSCRIPT
READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250
Email 2016Everything you need to know about
email in 12 slides or less…
READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250
Introductions
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Rumors of email’s death are premature
91% check email at least once per day on their smartphone.
70% “always” open email from favorite brands.
The average US business sees a 4,300% ROI on their email investment.
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Email Wears Many Costumes
Lead NurturingRelationship Marketing
Marketing Automation
Drip Marketing
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“I NEVER check my email. I don’t use it…except…”
Conversion rates from email campaigns are 3x higher than social media AND generate a 17% higher average sale. Maybe because 70% of people “always” open email from a favorite company.
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What People “SAY” They Want Is Never the Same as What they Actually Respond To
I just want a nice boy who’ll treat me well.
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Every $1 spent on email generates an average ROI of $44.25
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Marketing Automation
Using marketing automation can increase conversion rates on campaigns by over 50%.
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Segmentation – Know Your Audience
Companies that segment their email lists see 39% higher open rates and 28% lower unsubscribe rates.
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Mobile Responsive
64% of business decision makers read email on their mobile.
In Q1 2014 more email was opened on an iPhone than a desktop!
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Yes Video Can Work!
Incorporating video into your email campaigns can increase conversions by 24%. You get more opens and clicks too!
Companies that use video in their email earn 40% MORE revenue from their campaigns.
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Tying Email & Social Together For Better Conversions
Emails with social share buttons get 158% higher clickthrough rates.
Email acquires customers almost 40X better than Facebook & Twitter.
READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250
READY TO TAKE THE SPOTLIGHT? CALL KINETIX TODAY AT (604) 629-5250
5 Big Ideas Segment Your Lists and send targeted campaigns to
smaller groups. Make sure everything you send works on any
smartphone or mobile device. Take advantage of autoresponders and workflows to
automate targeted campaigns in response to subscriber behavior.
Add video into your email marketing strategy. Integrate your social channels with your email
programs.
Full-Funnel Digital Marketing:
Email Marketing
Managed Marketing Automation
Social Media Engagement
SEO Optimized Content Development
Video Production:
850 sf greenscreen studio “ready to go”
HD Video Production
Broadcast professionals behind every production
SEO Optimized Video Content
Exclusive Offer For Constant Contact Users & Guests
Complimentary Email Optimization Review ($595 value)Email: [email protected]
With #Email2016 in subject Line
To Contact Paula:PHONE: (604) 629-5250 ext. 501EMAIL: [email protected]: ca.linkedin.com/in/paulaskaperTWITTER: @KinetixMediaWEB: Studio: http://nakedlens.ca Agency: http://kinetixmedia.com